How to Get More from Your Email Marketing

Nick Harley from NeverBounce

Today I'm delighted to welcome guest author Nick Harley with advanced tips on email marketing.

For most readers of my blog, it's “taken as read” that building a list and keeping in touch with subscribers is an important part of your online marketing.

So you will find Nick bringing you more advanced ideas to enhance this essential strategy.

Over to Nick….

How To Get More From Your Email Marketing

Over the last few years, it seems that conversations about email marketing have taken something of a backseat to newer and more exciting topics in the realm of digital marketing. This might lead some to believe that email marketing is a dying trend, but the numbers tell a different story.

email marketing advanced tipsMost marketers (89%) still say that email is their top source of leads, and according to research from Salesforce, it is still one of the top sources for analytics data. When you look at numbers like these, you see that email marketing is not going anywhere. It can still be a valuable component of any digital marketing strategy, especially once you use email checkers to clean your lists and get your emails into inboxes. You just need to know how to get the most from your efforts.

With newer digital marketing concepts taking up more of the conversation, this has led some to neglect their efforts in email marketing. You hear about it less, so you might not give this part of your strategy the attention it needs. In this post, we are going to take a look at email marketing campaigns, and discuss some ideas that can help to get your efforts back on track.

Integrate Social Media

Social media and email might seem like different ends on the digital marketing spectrum, but they are two strategies that can work well together. Even if you are having success with your email marketing or your social media strategy, combining the two will have some significant benefits.

  • By integrating social media in with your emails, it can increase the reach of your campaign. There are a lot of people that can become aware of your business through social media, and your emails can encourage this kind of growth.
  • You can increase your subscribers list through social media and it gives existing subscribers more options for connecting with your business.

One of the first ways to take advantage of this boost to your email campaign is to add social media icons to your emails. It may seem obvious, but it is the first step in enhancing your emails and expanding their reach. Just make sure the icons are in a place with good visibility. They won’t have much of an effect if they don’t get noticed.

You could also add snippets to your emails with the “retweet this” link attached. Find tweets that can fit in well with the message of some of your emails, and you can get subscribers to retweet. This can be good for getting subscribers to promote your message on Twitter.

Brainstorm more social media-centered ideas that can help your email marketing. For example, you could launch an effort to gain more email subscribers through a variety of social media channels. Additionally, you could add an opt-in form for your email list on your social media pages.

Use Social Proof

Social proof can be a powerful tool across a broad range of digital marketing strategies. If people see that a lot of other people are doing something, they also want to do it. If people see that a company has tons of satisfied customers, they assume that they will also be satisfied.

With email marketing, one of the best ways to do this is to advertise the number of subscribers on your email list. When a potential subscriber sees that there are already tens of thousands of current subscribers, it sends a signal that there is some value to being on the list with all of these other people.

You could also encourage subscribers to write reviews, and try to write emails that will generate conversations among your audience. If you can get people talking, it will get more people interested in your brand.

Grow Your Listhow to grow you email list

One thing about email marketing is that you have to make regular efforts to grow your subscriber list. You don’t want to just build a good list of subscribers and rest on that. You need to keep growing that list, and you need to make sure to send out emails regularly.

When it comes to building your list of email subscribers, there are several methods you could try. One of the most common ways is to add a button on various pages of the website that leads visitors to a sign-up form. More commonly, you employ one of the many services that add a form to pop up when people navigate to certain pages on the website.

As we mentioned before, social media can offer some great opportunities for growing your email list. You can not only simply add a sign-up form to some of your social media pages, but can also target social media users in a campaign to grow your list of subscribers.

Add links and calls to action in your different social media posts, or add these elements to blog posts and pages on your website. If you make YouTube videos, you should add links in the description that can link people to your email sign-up page.

Your current subscribers can be a resource in gaining new subscribers. Encourage them to refer friends to your business and your email list. Incentivize this behavior by offering some kind of reward for getting people to sign-up. Even a small discount can be a great motivator among your current subscriber list.

If straightforward referrals are not working, you could even ask your subscribers to forward your emails. Run an email campaign with a promo that offers a discount for forwarding the email to a certain number of friends.

Use Automated Messages

Automation has become an important part of email marketing. You can use automation in a number of ways, but you still want to ensure that it comes across in a way that seems personalized.

As an example, you should have an automated email set to go out whenever you get a new subscriber. You can select a number of other events that will trigger an automated email, but you want it to at least appear as though it is coming from a real person.

how to get more out of your email marketing strategyOne way to personalize an email is to use the person’s name in the greeting. You also want to customize the text of the email based on the event that triggered it. In other words, you don’t want it to be a generic “thank you” email.

Another good idea is to allow the recipient to reply to the email. Most of these emails come with a “do not reply” text. This is a dead giveaway that it is not a real person sending the email. Connect the automated emails to a real address that somebody uses. When people reply, read the replies and respond.

Make It Easy To Unsubscribe

This might seem like it runs counter to the logic of growing your email marketing efforts, but it is a common courtesy that your subscribers will appreciate.

To start, it helps to build trust with your audience. By making it easy to unsubscribe, it can prevent issues that may arise when people have a hard time unsubscribing. If people have difficulty unsubscribing, they might go to social media to complain. Then, this can cause other people to think twice before joining your email list.

Email marketing has been around for a while, and for some people that might make it seem like it has less value than other, newer digital marketing strategies. The truth is that email marketing is still one of the most effective ways to connect with an audience. When it is done right, it offers one of the best ROIs for your marketing dollars.

About The Author

Nick Harley is the Senior Content Specialist for NeverBounce, the leading real-time email verification and cleaning service. With a background in journalism, public relations, and social media, Harley is interested in helping organizations and brands understand the importance of storytelling and the channels where those stories are delivered.


Thanks to Nick for those advanced tips on how to get the most out of your email marketing campaign. I'd love to hear YOUR experiences and thoughts in the comments below.

Joy Healey

I left it too late to plan for a financially secure retirement. Don't make my mistake. Start building an extra income with a part-time (or full-time) business online. Think you don't have time? Can't afford the start-up cost? Can't meet sales targets? Contact me for free advice (no obligation) on the best fit for your circumstances. Exciting retirement business opportunities here.

Joy Healey - September 17, 2017

Thanks to Nick for that great article.

I’ll start the ball rolling with a comment of my own reinforcing Nick’s remark about the need to make it easy to unsubscribe.

This has been something I’ve wanted to get off my chest for a while now…

The number of lists to which I stay subscribed has decreased, as I have focused more closely on my goals. So…. why might I be getting emails on topics that I have no interest in whatsoever? Hmmmm – someone is selling my name on. OK, well no surprise there, folk need to make a living I suppose.

However, when I receive an email I KNOW I didn’t agree to receive, if there is no obvious unsubscribe link, I am brutal with the “Junk” button. That won’t do a lot for their reputation / deliverability!

Furthermore, if I am “tricked” into receiving emails by not spotting that I have to opt-OUT of a list…. that also has my finger hovering by the Junk button, if I can’t find the unsubscribe link.

Lest anyone think I’m not a fan of email marketing, let me say right away that there are some emails I really welcome. However, by minimising the number of email lists I willingly subscribe to, I am able to give my attention to the quality emails that I requested and welcome.

Joy Healey – Blogging After Dark

Mairaj - September 18, 2017

Hello Nick,

First of all a warm welcome on Joy’s blog. I really appreciate each and every word which you have written in this spectacular post. Because you have shared some great information about email marketing. Implementing these steps in a right way are handy to attain good results.

Keep sharing 🙂

Warm Regard’s


    Joy Healey - September 19, 2017

    Hello Mairaj,

    I’m glad you enjoyed Nick’s article. He introduced some new ideas, beyond the run-of-the-mill tips you often see.


Osho - September 18, 2017


Seems like this is the best time to land on this post as I have been planning to launch my email marketing campaign. These tips are pretty helpful.


    Joy Healey - September 19, 2017

    I’m glad the post came in time for you to implement your email marketing campaign.

    Joy Healey – Blogging After Dark

Stacy - September 18, 2017

Hey Joy
Email marketing is really good, we know that , and your these tips are really helpful for us, but I want to know about Facebook marketing, how I can sell our products on Facebook, I really appreciate you if you write about Facebook.
Thank you for sharing

    Joy Healey - September 19, 2017

    Hi Stacy,

    The method of Facebook marketing that I follow is Kim Willis’. As it happens I will be writing about it next week.

    Hope to see you then.

    Joy Healey – Blogging After Dark

Mandy Allen - September 18, 2017

Hi Joy and Nick, I have just grabbed an affiliate link for a product and they have specified in their ‘rules’ that they won’t entertain sellers who have no option to unsubscribe on their emails. I didn’t even know people still did that! You are right, an easy to see unsubscribe option (and one that WORKS) is essential. The amount of spammy emails I have tried to unsubscribe from where the links don’t work is unreal!

I also think the emails have to fit your list. If they subscribe for a purpose then meet that purpose, don’t wander off onto something completely unrelated as it will get you a bunch of complaints straight away.

Enjoy the journey!

    Joy Healey - September 19, 2017

    Hi Mandy,

    Sadly I get tons of emails with no unsubscribe link – and emails that have nothing to do with anything I might ever have subscribed to. I suppose these people get away with it because they’re using junk emails, rather than their own domain and they don’t care whether the email gets a bad reputation or not.

    The other day I got three identical emails, from 3 different “people”, offering me a broadcast to a million emails. I’ve not asked for anything like this for years – that’s not email marketing, it’s just plain spamming. And no doubt that’s what they would do with my broadcast, were I silly enough to buy one!

    Joy Healey – Blogging After Dark

T I Antor - September 18, 2017

Hey Nick and Joy,
I must thank you for sharing such an informative and technical post that is helpful for email marketer like me. I usually used to collect email from leads and set automated software for sending people emails. But, I have come to know about the automated message and social media integration from your post. I will try to do as you mentioned on your post. Also, will research more about the social media integration for email marketing. Again, lots of thanks.

    Joy Healey - September 19, 2017

    Hi there,

    Augmenting what you’re already doing with social media will help your email list.

    Joy Healey – Blogging After Dark

Robin Khokhar - September 18, 2017

Hi Nick,
When started by blogging career I was not aware of the email marketing and thought it is worst. But slowly I learn about the email marketing and these days I am getting 30% of blog traffic from email marketing.
You have shared an awesome post.
Keep it up.
And have a good week ahead.

    Joy Healey - September 19, 2017

    Hi Robin,

    I think most new bloggers are initially reluctant to add email marketing to the task of blogging.

    However, as you found, it’s a very popular and effective strategy. Well done on your impressive traffic stats.

    Joy Healey – Blogging After Dark

Chery Schmidt - September 19, 2017

Hey Joy! Nice to meet Nick here today my friend! And I just love all his tips on how to get more from email marketing. I for one cannot believe I have never thought about adding social media icons in my emails! So Simple HUH? I love it!

Great share you two..
Chery :))

    Joy Healey - September 24, 2017

    Hi Chery,

    They were great email marketing tips weren’t they?

    Like you I slapped my forehead in frustration about not thinking to add social media icons to my emails!

    Joy Healey – Blogging After Dark

Marquita Herald - September 19, 2017

Good tips! I tend to be conservative when it comes to building my list because I want people who WANT to be there rather than signing up just to get a freebie or because they’ve been tricked into it. As a reader, there is nothing that pisses me off faster than to suddenly find I’ve been added to a list – not because I signed up but because I didn’t see a tiny little box to uncheck! That aside, I do think it’s time to get a bit more assertive with my efforts so I appreciate the advice. 🙂

    Joy Healey - September 24, 2017

    Hi Marty,

    Yes, I hate being added to lists because I forgotten to opt-out. It makes a nonsense of the term opt-in!

    Likewise, people who sell my name will find I opt-out pronto. The other day someone started emailing me about TRUCKS for heavens sake. Like I’m going to buy a truck from some random email when I have never expressed the slightest interest in the topic.

    I agree – stick to people who are on your list because they WANT to be, and guard them protectively.

    Joy Healey – Blogging After Dark

Sharon T McLaughlin MD FACS - September 20, 2017

Unfortunately, I have not worked on my email list. This post inspires me to do more. Thanks for these suggestions.

    Joy Healey - September 24, 2017

    Hi Sharon,

    You’re not alone in neglecting your email list. I have to confess that my list building and contacting has lagged behind too. These tips are a reminder to me that I should be doing more.

    Let us know how you get on 🙂

    Joy Healey – Blogging After Dark

Shantanu Sinha - September 21, 2017

Hello Nick,

Nice to see you here on Joy’s space 🙂

Awesome tips over here, Indeed e-mail list is one of the most effective tool that we all blogger community is blessed with.
We always see that how top notch bloggers always end in saying that to achieve the success we need to build our e-mail list very strong.

Earlier when I started my career I was not focusing on my e-mail list, lately this year, hearing from so many bloggers I gradually began to grow it and began to see positive changes over time.

Automated messages do really help, I see how I follow people on twitter, then there is a message regarding thanks and a link to their web site or work is being attached to it. I am also planning to set up an automated message for my social media accounts.

Thanks for the share.


    Joy Healey - September 23, 2017

    Hi Shantanu,

    You won’t be the only one who was late starting an email list!

    I resisted for a long time when I shouldn’t have.

    It’s funny how it’s accepted that automated email messages are fine, but that social media postings are better done manually. I suppose it’s Facebook’s preferences – their platform and their rules.

    Thanks for your visit.

    Joy Healey – Blogging After Dark

Ryan Biddulph - September 21, 2017

Hi Nick,

Definitely make it easy to unsubs.

If you do, more folks who dig your list sign up. Clarity effect. Meaning, when you lose the fear of losing subscribers, that energy dissolves, and folks who dig your blog will sign up.

Weird how it works, but it is an energy thing I experienced in my life, many times.

Let go the fear of loss, you experience gain.

Thanks for sharing the rocking tips, Nick, and thanks for sharing the guest post Joy.


    Joy Healey - September 23, 2017

    Thanks Ryan

    Great point and letting go of fear. Applies to blogging too!

    Once I stopped stressing about what I should blog about, everything became easier and now I have plenty of topics “on the back burner” and thoughts of more to come.

    Thanks for your visit, Ryan.


Sam - September 21, 2017

This is indeed a great post, email marketing is always my favorite strategy for generating leads.

It’s the little changes that produce the largest changes. Thanks for sharing!

    Joy Healey - September 24, 2017

    Hi Sam,

    You are right, email marketing is a great way to look after your prospects when done correctly. Nick’s tips above give simple tips that can be easily applied to improve our online marketing.

    Hi Sam,

    Great tips on ways for university students to earn money online. The only disagreement I have is your phrase “Blogging doesn’t have to involve the highest quality of writing” 🙂

    There is so much competition blogging these days that I think high quality is vital. Also loyal “tribe” of followers to comment on, and share, your posts. Blogging isn’t an easy way to riches.

    However, your suggestions on using Fiverr and paid articles are good.

    I hope you will continue your blog as it looks interesting.

    Joy Healey – Blogging After Dark

Amber Harrop - September 22, 2017

Great Article Nick and thank you joy for letting Nick on your blog so we can read it 🙂

    Joy Healey - September 25, 2017

    Thanks Amber,

    It was a pleasure to welcome Nick onto my blog to write about email marketing.

    Joy Healey – Blogging After Dark

Saurabh Tiwari - September 23, 2017

Hi, Nick,

This was great! I am always looking for tips like this I am probably one who needed this information the most.

    Joy Healey - September 25, 2017

    Hi Saurabh,

    Fear not – there are probably many others who needed this good advice on email marketing – including me 🙂

    Joy Healey – Blogging After Dark

Edward Thorpe - September 23, 2017

Hi Joy & Nick,

Despite the abuses made by some unethical email marketers, email remains an effective way for selling, pushing website traffic, building relationships and maintaining brand loyalty. But, as Nick pointed out in this post – ‘it ‘ain’t easy!’

Joy, I also try to limit time spent deleting useless & unwanted email messages. Really annoying are the email marketers who don’t offer an ‘unsubscribe’ option because they argue they’ve your permission because you once upon a time (yeah, just like in a fable) “you’re a customer”. Oh well, more power unto those who understand that selling is helping…

    Joy Healey - September 24, 2017

    Hi Edward,

    Yes – email marketing is still effective. Of those lists that I actually WANT to be on, I’m reasonably likely to buy. But NOT from the random lists to which people have added me without permission.

    I have pruned the lists I am on, so it’s quite easy to spot when email is spam.

    Joy Healey – Blogging After Dark

Janice Wald - September 23, 2017

Hi Joy,
Inspirational tips. Years ago I had the name in the email. You’ve inspired me to ask my new tech person how to fix that. Thanks,

    Joy Healey - September 24, 2017

    Hi Janice,

    Glad you like the email marketing tips.

    Often it’s just a simple change, like including name in the emails, that can make a real difference. I hope it will!

    Thanks for your visit.

    Joy Healey – Blogging After Dark

Ruth Bowers - September 23, 2017

Great tips for email marketers! I think this is the “hot topic” in the IM world right now. I’ve been seeing a lot from several people on how important it still is.

I agree with you on making it easy for people to unsubscribe. I really don’t know why you wouldn’t do that, because honestly, if someone doesn’t want to be on your list, why would you want them there. I used to get really upset when people unsubscribed from my list. Now I don’t even get notified, because if they don’t want to be there, they’re not my target market anyways. 🙂

Thanks again for the great tips. 🙂

    Joy Healey - September 24, 2017

    Thanks for you thoughts Ruth.

    I remember being so upset by my first “unsubscriber” that I devoted a whole article to the event. What a silly I was. Like you, I don’t even get notified any more.

    The danger of not making it easy to unsubscribe is that people report your email as spam, so best “let them go with love”.

    Email marketing is still very important, so best we learn creative ways to do it.

    Joy Healey – Blogging After Dark

Izuzu Nworgu - September 25, 2017

This is great!

I especially love the ‘integrate social media’ tip.
Majority of the times, people learn about your blog and what you do from social media.

Making it easy for people to unsubscribe is also a good tip.

    Joy Healey - October 3, 2017

    Hi Izuzu,

    Integrating social media into your email marketing is really the way to implement one very simple change that can make all the difference to your exposure.

    Joy Healey – Blogging After Dark

Elisa - September 28, 2017

Hi Nick and Joy,

This is a helpful article!Something worth of a bookmark :). I am hoping that email marketers will take your advice of making it easy to unsubscribe. I had an experience that I have to fill up 4 forms and it’s disappointing that they are making it hard to unsubscribe. Thank you for pointing it out.


    Joy Healey - October 1, 2017

    Hi Elisa,

    I’m glad you found Nick’s article helpful. He had many helpful tips, but the one that has really touched a nerve for many of us is about unsubscribing.

    Absolutely outrageous that you should have to fill in 4 forms – I would have pressed “Junk”!

    Joy Healey – Blogging After Dark

Naina Singh - February 23, 2018

Digital marketing is very important in this scenario and Email marketing is one of the most important part of it. So thanks for sharing this article.

IOM Partners - March 7, 2018

Email marketing is the best source of online marketing and if you input your website url inside the marketing mail, you will get benefit SEO wise for your domain.

Mentyor - July 19, 2018

Great Informative Post, Nick. Yes, Email marketing is definitely a great way to increase your leads but with the potential security and filters that popular email hosts are adopting, its getting difficult to penetrate to the audience. There are only few email marketing service providers with efficient email delivery. For Example – Google Gmail has filters under Primary, Social and Promotions Tab. Thanks!

Abhinav Mohan - September 18, 2018

Great Post!!

Now a days Email Marketing is one of the most cheapest way to promote your brand and reach out to a large number of targeted customer at right time.

This marketing medium also helps in increasing the sales of product.

Yuvi - July 15, 2019

Thank you for sharing this. It is exactly what I was looking for. I was not aware of these techniques. Will definitely give them a try.

Comments are closed