Free Lead Magnets vs $7 Offers: The Debate No Marketer Can Seem to Shut Up About

Free Lead Magnets vs $7 Offers: The Debate No Marketer Can Seem to Shut Up About

Every few months, the marketing world finds something new to argue about. Last year it was “Is Instagram dead?” Before that, “Is blogging dead?” Before that, “Is email dead?” (You…

Joy Healey 3 December 2025

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Stop Guessing, Start Selling: 5 Marketing Hacks Science Stole from Your Brain

Research shows these tiny marketing hacks can skyrocket your conversions — no PhD required. Marketing isn’t just art — it’s science (and occasionally a bit of witchcraft). Thomas McKinlay, founder…

Joy Healey 23 November 2025

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Marketing Webinars Are Quietly Crushing It : Are You Missing Out?

If you think marketing webinars are yesterday’s trick, you’re missing the bigger picture. Webinars are quietly crushing it. In 2025, webinars didn’t just hold on—they quietly levelled up. Data from…

Joy Healey 26 October 2025

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Facebook’s Ad-Free Subscription: Implications for Advertisers and Viewers

Have You Been Offered Facebook’s Ad-Free Subscription? Facebook now offers users the option to pay for an ad-free experience in certain regions. This shift—partly driven by regulatory pressures and changing…

Joy Healey 17 October 2025

Artificial Intelligence Learn Online Marketing Online Advertising Tips

Faceless Videos are Fearless Videos That Drive Clicks, Sales, and Subscribers

You don’t need a camera-ready face or a Hollywood studio to sell info products and make affiliate sales with video. In fact, faceless videos can be more effective for digital…

Joy Healey 27 September 2025

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Why Every Marketer Needs An Affiliate’s “Stop Doing” List

Every Marketer Needs a “Stop-Doing” List to Scale Smarter Most online marketers obsess over to-do lists. You stack tasks, check boxes, and feel productive—until you realise you’re still drowning in…

Joy Healey 20 September 2025

calls to action to increase conversion rates

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The Unhinged Swipe Vault of Calls to Action

Most calls to action are boring. You know the ones: “Sign up now.” “Learn more.” “Get started.” They don’t call to action — they politely whisper and hope you’re in…

Joy Healey 13 September 2025

Online Advertising Tips

9 Sneaky Marketing Tactics Hiding in Plain Sight

9 Sneaky Marketing Tactics Hiding in Plain Sight—Did You Catch Them? Most marketing strategies shout to be heard—flashy design, loud headlines, big claims. But the real power moves? They’re the…

Joy Healey 4 September 2025