Re-using Old Content
Re-using old articles
The new course required me to go to my (rather neglected) Analytics account, to get code for the list building site. So of course while I was there I checked up on the stats for some of my older sites and was pleasantly surprised to find that some very old article pages had received visitors. In fact they are so old that I had unlinked them from my main site. Which taught me something that I guess most people already knew….
Now that I think of it, it's silly – but it had never occurred to me that these “unattached” pages might receive traffic. Well, of course they can, and they have been doing. So I tidied them up a little – including, of course, adding a lead capture device where appropriate, and then gave a moments thought to how they can now be re-used as “new” content.
These were old articles I'd written and turned into HTML pages for my site a few years ago when first starting out. That was before I was converted to the ease of WordPress. I have many painful memories of trying to format a monthly article into HTML. No wonder I didn't keep it up!
However, the articles are still relevant and it makes me feel better to think I can re-use them by posting them on my Facebook fanpage. While I think of it, better pop them onto Pinterest too. My Analytics account showed I'm starting to get a trickle of traffic from both those sites.
So, a chapter of the new course has been of benefit to my old sites and I now feel a lot better about the pain of producing those HTML pages!