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Lead Generation Process Infographic
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Hi Joy,
I appreciate what James did to keep your blog active while you were away. This reminds me of a friend who also took control of my blog some years back when I traveled to Nigeria.
Always exciting to have such people you can trust with your business any time.
Thanks for sharing this infographic. Brad has practically demonstrated they know their stuff.
I think it should all start with the company website. It should have a clear message geared towards conversion else, the traffic will be a waste.
I have had some companies contact me to guide on driving targeted traffic to their sites. A few of them have no idea how to properly use their websites to generate leads.
To them, a website is to give information about the company and it’s services. That’s all.
If a site is not optimized for conversion, I don’t see any need to drive traffic.
Good a thing, the infographic carries the very essential lead generation elements and from this, I know it won’t be wrong outsourcing to Brad and his team.
Hope you are set for another wonderful week
Hi Enstine,
Yes, I was so very grateful to James for helping out with my blog. Getting ready to go on holiday was a mammoth undertaking, but at least that was one box I could happily tick off.
I was very pleased to share Brad’s lead generation tips – even though it did remind me I still have more work to do on my own site! I’m hoping to get more time to work on it going forward because for the last month it’s just been a matter of maintaining it to keep it running over the holiday.
Still – I, and most of my readers, already have an active website / blog in place, so that’s the biggest starting point in place and it puts us ahead of some larger companies who just have a static website or an un-updated blog.
So…. back to work after all my holidays 🙂 Taking a little while to get caught up again!
Hope you have a great week too,
Joy – Blogging After Dark
Hi Joy,
You’re lucky to have someone who can appropriately look over your site while you’re away. Hope you enjoyed the break though.
I think my top priority is getting people to understand what they’re getting on my blog. I think it’s the first step to getting leads and conversions. People are going to move forward if they’re confused.
~Lea
Hi Lea,
Yes, I really appreciated what James did for me and know just how lucky I have been. It was a lovely break – even more so because I didn’t have to worry about my blog!
You raise a very good point on being clear about what your blog is offering. I suppose it’s largely to do with the About Me page. Yours is good and I think it does show clearly what you’re offering.
Actually, you’ve helped me realise that, for anyone who lands on my home page, it’s pretty tough to find my About Me page! Thanks for that – added to the “to-do list”.
I sometimes worry that I’m a bit pushy with what I offer, but on the flip-side there are many blogs I visit where the articles are really interesting but I have no idea what their main business is. On occasions I have opted in to something “elsewhere” and realised later, to my embarrassment, that it’s something someone else I know is offering.
Working on clarity of purpose is important and I’ll freely admit it’s still a bit of a work in progress for me.
Joy – Blogging After Dark
Hi Joy & Brad,
Uh, bullet to our own head, eh? Apt metaphor. Or would that be an analogy? I’m old and sometimes forget what I know.
Anyway, good post, good tips and thank you Brad for them. And, thank you Joy, for giving up the platform for him to do so…Have a great week.
Edward
Hi Edward,
Well….. http://danielmiessler.com/blog/difference-analogy-metaphor/ might help LOL.
Anyway metaphors and analogies aside, I’m pleased you like the lead generation infographic.
Enjoy the rest of your week, Joy – Blogging After Dark
Helpful Infographic, Joy
All of the strategies work, providing they’ve been well executed.
My fav lead gen strategies are organic (blogging, video marketing, social media), but sometimes I supplement with some ads on Facebook
Of course, generating leads is one thing, but converting them is vital. Many people struggle to convert!
Thanks Joy
Kim
Hi Kim,
I’m pleased you think the lead generation tips are helpful.
Yes – a couple of catches…. they need to be implemented well, and the leads need to be retained and ultimately converted into sales.
Often people end up on so many mailing lists that they just end up having a “mass unsubscribe”, then all that effort has gone to waste. I’m afraid I do every so often – except there are a few core lists I stay on.
Email marketing isn’t as straightforward as some would have you believe – but still a very important part of the marketing mix.
Joy – Blogging After Dark
Hi Joy,
You sure chose a great person to take over your site while you were gone. James is amazing. We are all fortunate to know him.
After reading this, there is still more work for me to do, but isn’t it always that way? We have things set up then have to keep the energy flowing.
I think the most important thing is to have a website where people can find everything about you..They can get a feel of your knowledge and expertise in a specific niche. From there, fee stuff offered, case studies and all you mentioned need to be on that site.
To get people there is the part that people get confused mostly. We need both a good SEO and social interaction. It is very time consuming, but this where one can delegate if they don’t have the time. This is where most of our energy needs to be.
Great stuff!
-Donna
Hi Donna,
It was a great relief knowing that James was “in charge” while I was away. He kept the plugins etc updated as well as checking comments. Brilliant.
I’m pleased to see our blogs / websites as central to the whole lead generation operation – at least I’ve got that bit well under way!
Yes, the infographic gives us more work to do, and more things to learn about. It’s never-ending, but it keeps me out of mischief.
For any reader checking through these comments, I heartily recommend you to visit the post about Email Strategy linked to in Donna’s comment. It will teach you so much more important stuff than just the mechanics of email marketing, which is obviously what comes after the lead generation process. (But before you hop off to Donna’s place, please do share you thoughts on the infographic here.)
Joy – Blogging After Dark
Always love infographic, it’s a great way to visualize new information and it’s really a great way to learn about something new. And content is definitely important that would provide great value to readers.
Glad you like it Louis.
Which of the lead generation techniques have you found most helpful in your own marketing, or are you likely to be implementing next?
Joy – Blogging After Dark