About Me

This page is about me, Joy Healey, from Norwich in the UK, and you can read more about me as a person and how I got into Internet Marketing, further down.

Are you trying to start a retirement income business part-time? Learn a little about me, and if you think we’re a good fit for each other, let me offer you a free consultation as I can really relate to your challenges – because I run my online business alongside a busy offline business.

My online business goal is to provide a supplementary income for my retirement, to maintain the comfortable lifestyle I have now. (But for which I forgot to plan.)

When work from my offline business is “all done and dusted” I spend time developing my online business – but when my offline business needs me, I have to put that first.

Because I’m busy during the day, I do most of my online business activities when many sane people are asleep, watching TV, or enjoying a social life.

I guess my blog kept alive my childhood dreams of being a writer, and basically I just enjoy it.

How I Can Help You

I believe in multiple streams of income, for security, and to cater for different choices. To see mine ==> click here.

My main aim is to prevent newcomers to online retirement income business from making the mistakes I made getting online.

Is that YOU?

Or – if you’re not new to online business, perhaps you have spent many years trying to ‘make it’ but still struggling.

It’s not your fault, you have probably been lied to.

What I will tell you is that it’s really tough to make it alone. You need help from people who have also been where you are now and made it through the struggles.

If you will let me, I can save you:

• Time
• Money
• Frustration
• Stress

Joy Healey – “Retirement Income” Coach

You CAN start an online business in your spare time. It’s harder because you’re short of time – but on the other hand you may already have the security of an income, and be able divert some of that into paid resources / training to work smart rather than hard.

Follow my progress, on this blog, and I’ll tell you what has and hasn’t worked for me, so you can avoid my mistakes.

The skills I have learned in a lifetime of self-employment and years of offline business are transferable. So take advantage of my contacts, experiences and training. If I don’t know how to do something, I have trusted colleagues to turn to for solutions and will be happy to point you in their direction.

Claim A Free Consultation

I have made more than my fair share of mistakes online; YOU needn’t!

If anyone is serious about starting an online business I’m happy to have a chat about your chosen topic. (With the kindest of intentions I don’t want to join any other businesses – I have everything I want.)

What We Can Discuss

First we need to establish what type of online business you want to run. I have particular expertise in 3 areas:

• List-building – a vital part of any business model, offline or online
• Blogging – like listbuilding, it’s important to build your business on a platform you own – not social media
• Network Marketing
• Affiliate Marketing

I have years of experience online – some of it good and some of it bad, and I’m happy to share that with you.

But whether we talk or not, here is what you need to do (if you haven’t done so already).

Choose Your Online Strategy

The two strategies I have used, and happy to help you with, are Network Marketing and Affiliate Marketing. (List-building is essential for both of those).

From experience I know what makes a program good and happy to discuss both with you.

Best learn the pitfalls of both up front, before wasting time and money going down a route where you could fail.

Contact me here to arrange a chat, once you have opened an account with one of the programs I recommend.

Affiliate Marketing

Affiliate Marketing is where someone else produces or supplies the product you sell, and you take a share of the profit for any sales you make. There are affiliate programs with physical products (Amazon is probably the best known) but digital products are excellent for any small entrepreneur because there’s no need to buy, hold, ship stock.

Affiliate marketing has been a route I tried for earning an extra income via digital products such as eBooks and training courses since I produced my own digital product (ebook) and realized exactly how much time and effort is involved in product creation – over and over again!

Of course, in 2026 with AI, that’s far easier -but it should never replace the human touch in your business.

However, I’m short on time, so I promote a free training program where the main (and technical) work has been done for me, leaving me to concentrate on the promotion – which I would have to do for my own product in any case.

I learned a lot about Affiliate Marketing, but the main thing I learned is that if you don’t pick an ethical affiliate program owner, you are just feeding the product owner with YOUR buyer leads. It took me a LONG time to realise that, and it tainted my thoughts about affiliate marketing for a while.

The is NOT the case with the program I am promoting – because the owner has developed software where your leads stay with you and you earn commission on most of the products the system markets for you. If you upgrade, you will earn more commissions, but you can start earning even as a free student.

When you learn about listbuilding and start earning on the ClickBank affiliate market place you may decide you want to escape from the over-crowded marketplace of affiliates selling training courses to each other. If so, it’s important to learn how to do that from someone qualified to teach you.

You can get started with a free account at the ClickBank Profit Club here. Be sure to watch the orientation video and then watch for the emails that the owner and I will be sending you.

Network Marketing (MLM)

I know some people have a dislike of MLM (Multi-Level-Marketing), in which case affiliate marketing above can be a better fit.

But Network Marketing has been the model that’s produced me the best returns in the past.

These are some of the dangers:

• The company you are promoting closes down on you, in which case you’ve lost your business overnight. This has happened to me twice before I understood the importance of having built your own email list and blog.
• It’s over-sold, and distributors soon quit when they discover they’re not even breaking after a few weeks, and they’ve over-spent on a stock-pile of products they can’t sell.
• Some companies have high monthly commitments to qualify for commissions so people quit because they can’t afford to stay active.
• The last two mean that that you can just end up on a hamster-wheel, trying to replace lost distributors.

To overcome these hurdles, and give beginners a simple business to promote, I recommend Zilara, where the monthly commitment to qualify for commissions is just $10 for a digital product. There are physical products available too, from an 11 year old company that sells organic products to you and your customers. Your $10 per month qualifies you for your own online shop.

Selling Physical Products?

If you like the idea of a physical product but not MLM, you may like to study eBay, Amazon and eCommerce shops.

They’re all good models where people can make money, but I never managed to, sadly.

I prefer digital products, many of which are found in affiliate marketing – eBooks, training courses, webinars etc.

Whichever model appeals to you, it’s important to be realistic and choose the right business for your time and finance available and to realise that sales won’t just happen automatically.

Every business, online or offline, needs a steady supply of customers. Build an email list of interested customers and you have your own audience.

So that’s all about my online businesses.

Joy Healey – Writer

From my earliest years I have always enjoyed writing, and once had ambitions to become an author. Of course that was firmly stamped out of me with warnings about how hard it would be. And I guess in “the bad old days” it was probably the right advice.

Here are some of my early experiences….

• In junior school I won the “Cadbury Essay Prize” and received a stack of Cadbury’s chocolate bars almost as tall as I was. Wish I had a photo, but that was in the days when a roll of film was a luxury item and not likely to be on hand for an unexpected prize winner.
• My first fiction stories were published when I was just 12 years old! A friend of my Dad’s was a publisher and needed some content written for children’s books he was publishing. So for the enormous sum of £25, I hammered out 6 stories on Mum’s typewriter.
• In secondary school I won another prize for essay writing – “Journey Through The Night”. This was a true life journey which went badly wrong at Doncaster Station. It wouldn’t be scary now, but when you’re 14, it’s a different story.
• More mundanely I wrote software documentation for several packages that probably no longer exist!
• In more recent years I was sub-editor and contributor to “The Nutrition Practitioner” – a peer reviewed journal for nutritionists. Where my interest in the Zilara organic supplements was developed.

Below is a little about “me”, the person behind (or in front of!) the business.

My Story Started A Long Time Ago…

My business story is too long to tell in full, but here are the main milestones:

• I was self-employed in the Information Technology industry for over 40 years, as director of a software development company which supported clients of the bespoke software that my husband and I created.
• My very first software client was a happy customer for 40 years, and in the latter years that business ran along well without too much intervention – leaving me to pursue other interests, one of which was complementary therapy, and – in particular – migraine.
• I got so fascinated by all the different ways to prevent and treat migraine that I wrote an eBook on the subject – and decided to sell it online – like you do, before you realize “It’s not as easy as that!” That gave me a brutal introduction to affiliate marketing, where I belatedly realised that ‘someone’ had already done it. While the content may not have been as good as mine, the presentation was better, and their marketing was better, so my product sank without trace.

Several Headaches Later……

To sum it up, selling my complementary health eBook online wasn’t the “walk in the park” I imagined it would be, even with all my years in the computer industry! But I did it, because I’m such a glutton for punishment.

After this experience I decided to concentrate on “done-for-you” businesses because – to be completely honest – even when I’d “put my all” into producing the eBook, there were far better ones available!

If I had realized the importance of investing in training earlier, I would have got started online faster instead of “teaching myself”.

• During my “fight to get online” I made so many mistakes I still can’t believe I didn’t just “give up”. But I’m far too stubborn for that… and I learned such a lot.
• I’m still learning, because the best Internet Marketers agree that, as in life, if you stop learning, you slip backwards.
• Of course it’s easier for me now, because over the years I have built up a network of trusted colleagues that I can turn to for help.

Joy Healey The Offline Person!

That was “Joy Healey the business-person”, now I’d like to introduce you to “the real Joy Healey”.

• In 2018 I moved from the suburbs of London to the beautiful city of Norwich, UK, I have two sons, two grand-children and two grand-dogs: Ossie and Dog-Dog. (Bailey – shown on the left sadly passed over the rainbow bridge but I can’t bring myself to remove him from my blog.)
• My elder son, Russ, is the computing genius who helps my business by rescuing me when technology gets the better of me – all too often! He has an IT degree and worked for 7 years as a network support engineer for a major international company until redundancy struck. He is now pursuing his own business, and supporting mine!
• My younger son, Matt, has a successful property business. He keeps my house comfortable, looking just the way I want it – and in good repair.
• I’m blessed that they both have lovely ladies who let me share in their lives.
• In my personal life I’m a confirmed workaholic, but very undomesticated round the house. (My online earnings help finance the luxury of a cleaner and gardener.)
• In my state of semi-retirement, one of my hobbies is  line-dancing, and another is yoga. Both are exercise for the body and mind.
• I love reading – crime fiction mostly – but my book club introduces me to a wider variety of titles.
• I’m a member of a local book group, the New Costessey Evening Women’s Institute and and an Over 50s Club (O50) both of which have fascinating talks and plenty of outings.

So there’s a whirlwind tour of my life and “out-of-working-hours” interests to date. No wonder I hardly ever get to bed before 2am.

Before you go, remember to contact me and suggest convenient times for your free half hour chat about retirement income business strategies. All sensible contacts are answered. “Hey” doesn’t get my attention.