copy-writing techniques

Telling Stories Online

I heard an interesting webinar today, by Dr Harlan Kilstein, about the power of telling stories as a better way of connecting with your audience than the more traditional online long sales letters we’ve grown accustomed to – and are probably bored by!

If you’re anything like me you speed-read past the mind-numbing rags to riches sales copy and just skip to the guarantee and the price tag – because you know there’s one coming!

Dr Kilstein’s approach is different. Don’t worry there’s no affiliate link – Google him if you find this interesting. I’m not selling, I’m telling.