Social media fear holds back many marketers.
Don’t let it.
My best sales have come from relationships I have developed online.
1) This is the risk calculation most creators and marketers completely miss.
A lot of online marketers assume social media works like high school.
You post something awkward. Everybody sees it. Everybody judges it. Your professional reputation bursts into flames while strangers point and whisper.
So instead, marketers wait.
They rewrite captions. Save drafts. Tweak headlines. Promise themselves they’ll post “when it’s better.”
But there’s a flaw in that logic.
Most weak posts don’t fail publicly.
They fail privately.
Social platforms are ruthless. If a post gets weak engagement early, the algorithm usually stops showing it to people. It quietly disappears into the internet void.
Which creates some surprisingly simple math:
Posting:
- Small chance of great engagement
- Decent chance of average engagement
- Large chance almost nobody sees it
Not posting:
- Guaranteed zero reach
- Guaranteed zero opportunities
- Guaranteed invisibility
Suddenly the scary option starts looking a lot safer.
And here’s the other thing most people miss: Social growth behaves like a snowball.
At first, almost nothing happens.
The first ten posts? Crickets.
Maybe twenty.
This is where most people quit.
But every post gives you something:
- feedback on what people respond to
- practice communicating ideas
- signals that help the algorithm find your audience
The content improves, you improve and the algorithm starts noticing.
Then one day something unexpectedly catches.
Then another.
Then opportunities start appearing from places you never planned.
The strange truth about social media is that embarrassing yourself is usually not the biggest risk.
Remaining invisible while waiting to be perfect is.
2) The other social media fear
This is linked to the first problem, and it’s to do with consistency.
We saw above that you need to ‘keep going’ – even when you see no results – before the algorithm catches on, and notices your good content.
Sadly many marketers fail the consistency test.
They’ll start off with the best of intentions and make a great post on Monday, then on Tuesday… but by Wednesday, when ‘nothing has happened’ they’ll slow down, or even give up altogether.
Suppose, instead, you had a tool that would let you create all your social media posts for the week in about 20 minutes.
And suppose, further, that it was powered by a ‘brand brain’ that learned more about you, and your audience with every week of posting.
This tool has been developed over the past few months, by Matthew Hollis, son of Robert Hollis, Internet Marketing legend.
It’s evolving and improving as I write! So the best thing I can do is suggest you take a free trial, and see how it can remove your social media fear for good.
Become a social media manager
Posting Pilot isn’t just a tool for you to take control of your own social media profiles – you can even use it to sell your services as a social media manager to small businesses.
Imagine a small, local pizza shop – struggling to compete with the big brand names.
The owner knows he should be posting on social media to attract new customers – but at the end of the day, he’s just too exhausted to be fighting social media.
With Posting Pilot you have two options:
Introduce the owner to the software, so he can make his own posts on a Sunday afternoon, then leave them to run over the weekend.
Sell your own services as a social media manager, and use Posting Pilot to run the business for them. A quick Google search found the following information from SproutSocial. (As of June 2026).
It’s highly unlikely a small business will pay you that, but it’s a good starting point to suggest they pay you – say $500 (or £500) a month, for a job you can do in 20 minutes each Sunday afternoon.
Take a free trial of Posting Pilot here (affiliate link).
