How Successful Brands Have Benefited From Using Instagram Stories

Instagram storesInstagram Marketing

Today Josh Wardini looks at another aspect of Instagram Marketing for us. Instagram Stories.

Josh has written for us previously; most recently on The History of Blogging.

Instagram Stories As Used By Successful Brands

Instagram Stories is a feature that allows users to post and share short, engaging videos and photos. It didn’t take long before many big and small companies joined this trend.

They use it as part of their Instagram marketing campaigns by promoting their services and products with visually appealing content. With this feature, even the well established giants have broadened their clientele base, strengthened the customer loyalty, and increased ROI.

Here is how some well known brands harnessed the potentials of Instagram Stories to create a robust virtual presence and increase customer engagement.

The famous Mercedes-Benz Cars UK created a campaign for Instagram Stories in collaboration with Facebook Creative Shop. It generated a 2.6 million reach and a 9-point increase in ad recall.

AirPay, a mobile payment service, used Instagram Stories to drive app downloads among youths. This strategy yielded a 17% increase in app downloads and a 35% decrease in cost per mille.

DriveNow used Instagram Stories Ads to reach new and potential customers, resulting in a threefold increase in leads and a 10.7% decrease in cost per click ads.

The Indonesian online travel enterprise Tiket.com harnessed this Instagram’s feature to reach a younger, tech-savvy audience and increase its app downloads. The company was able to reach 26 million Indonesians and experienced a 10% increase in business growth, equivalent to over 230,000 app downloads.

The ecommerce platform Tokopedia created a mobile-app download Instagram Stories campaign that yielded a 54% increase in app downloads and 11% rise in customer reach.

After using engaging video content in Instagram Stories, McDonald's Malaysia was able to make a triple increase in sales and reach a whopping 60% of its targeted audience.

The popular fashion e-retailer Asos used Stories to drive awareness and customer engagement across the USA and UK. It was a successful strategy that resulted in a 3-point increase in brand awareness and a 14-point increase in ad recall.

Other businesses that have successfully employed Instagram Stories in their profit-making strategies include HiSmile, CountryRoad, Airbnb, IBM, Whole Foods Market, and many others.

To find out more exciting facts on the symbiotic alliance of online businesses and Instagram Stories, check out the infographic below.

Using Instagram Stories

How businesses use instagram stories


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Bhawna Kaushik - September 18, 2018

Hey Joy,

One of my friends runs a small business and she plans trips. She initially had like 200-300 followers which are okay I guess.

later she started using stories extensively and after 5-6 months of utilization, she has over 11k followers which are amazing. Stories are getting more and more engagement and one should really utilize this feature.

    Joy - September 22, 2018

    Hi Bhawna,

    Thanks for sharing your friend’s success story – it’s always good to hear of things that have worked in a real life business.

    Joy Healey – Blogging After Dark

Ashmita Rathore - September 19, 2018

Instagram Stories are a good platform for promotions but it could be very expensive to run promotions on Instagram and also providing very limited reach. But overall your blog is very impressive. Thanks.

    Joy - September 22, 2018

    You make some good points Ashmita, but of course it depends if your target market is on Instagram as to whether it’s worth your while. Thanks for visiting.

    Joy Healey – Blogging After Dark

Praveen Verma - September 19, 2018

Glad to read this post. Nowadays, Instagram has become one of the top used social media platforms. Rather than sharing photos and videos with family and friends on Instagram, we can utilize this social media platform for business purposes too. Business owners need to make an effort to provide compelling visual content on Instagram to grow their online business in a right way.

Instagram is one of the best social media platforms to promote brands, but first you must have a decent number of followers on it. And, you need to know how this social media platform effectively works.

Yes, many big brands are using Instagram stories and getting some engagement.

And, thanks for the lovely infographic.

Thanks for sharing this post with us.

Have a good day.
Praveen Verma

    Joy - September 22, 2018

    So pleased you liked Josh’s article, Praveen – and thanks for adding your own perspective.

    Joy Healey – Blogging After Dark

Sathish Arumugam - October 1, 2018

It has been 7 years that the Instagram has introduced, well not 28% of all US adults are using Instagram and more than 700 million active monthly users are using this platform for personal, business and any more. The main thing to get into Instagram is the brand enjoy regular engagement with 4 percent of their total followers. Only 36 % of marketers use Instagram but the output we got from this really good when compared to another platform, so only this platform has become a key marketing channel. And your deep infographic has definitely made me move to the next step in Instagram business marketing.

    Joy - July 26, 2019

    Instagram marketing is certainly the way to go if your target market is likely to be using it!
    Joy Healey – Blogging After Dark

Vineet Saxena - October 7, 2018

Hi Joy,
I use Facebook advertising a lot and they do bring in results. But I was under the assumption that as soon as you create and boost an ad on Facebook, it gets automatically promoted on Instagram. I have never seen the instagram profile of my Facebook profile. But after seeing your infographic about these companies, I will not forget to incorporate Instagram into my marketing strategy.

Shaheen - October 14, 2018

Hi Joy,
Thanks for sharing these great tips and insights with us. Social Media sites are one of the best place to promote things. I am a big fan of Instagram and is a great place to connect with your audience and build your presence online.

Bobby - October 19, 2018

Wow Joy, congratulations for such a wonderful infographic, and informative post about the successful brands, and Instagram stories. This is really so helpful. Keep up the great work. With Regards.

Abhishek - October 20, 2018

Never thought, Instagram can be such a great platform. In this digital marketing world, you need strong presence on Instagram and someone above said very nicely about stories. Thats really a key difference.
Thanks for wonderful info.

Sophie Thomas - November 13, 2018

Hello Joy,

This is my first time on your blog and I’m glad that I found this post. Just want to say the infographic is so good. As Instagram isn’t only a social media channel, but it’s the same as others which offers huge opportunities to business and help to grow brand.

To be real, If you haven’t a solid amount of right followers then you can’t expect that someone comes to your profile click on the link and makes a purchase. this will never happen. Apart, what we can do is publish engaging content and focus on a target audience that shows interest. It’ll take some time but the result will be amazing.

At the same, the best part is stories. As shown in the infographic, the number of active users of stories are 300M, which is huge and crazy, If you have an extensive number of followers then you can put the link of your website in stories, The best feature.

Thanks for sharing this tremendous article. It’s good to read.


Arush Agarwal - November 20, 2018

Hey Joy

This is really great infographic on instagram marketing. I knew that instagram stories are very popular and is a great marketing tool. The stats given in the infographic, the most used hashtags, brand stories gave me a good idea of how could I use instagram for marketing my blog. Cheers for this great post.

Swathi - January 25, 2019

Hi Joy, Its really an awesome information on Instagram marketing. Now a days people are using Instagram stories for marketing. Even I started doing it for my channel. thanks for this great article. Keep writing so people like us get some valuable info from guys like you.

Deepak - February 27, 2019

This article has all the detailed info regarding how to successful brands have benefitted from using Instagram stories. This article is really great and I know anyone can read and learn a lot from this article regarding Instagram marketing. Thank you for posting this blog.

Market24 Hrm - April 17, 2019

It has been 7 years since Instagram began, yet less than 28% of all US adults are using Instagram. More than 700 million active monthly users are using this platform for personal and business reasons.

The main thing to understand about Instagram is that the brand enjoys regular engagement with 4 percent of their followers.

Only 36 % of marketers use Instagram but the return we got from it were really good when compared to another platform, so only this platform has become our key marketing channel. Your in depth infographic has definitely made me move to the next step in Instagram business marketing.

    Joy - July 26, 2019

    I’m glad it was helpful 🙂

    Joy Healey – Blogging After Dark

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