Instagram’s New “Trial Reels” Feature Can Extend Your Reach

Instagram is testing trial reels, a feature that allows creators and brands to test Reels with non-followers before going live. This feature is a game-changer for marketers looking to extend their reach and experiment with new content formats without the risk of alienating their followers.

What Is It?
Trial Reels let you test out content by sharing it with people who don’t follow you. This allows you to gauge how new ideas, topics, or formats perform without the pressure of immediate feedback from your existing audience. If the content performs well, you can share it with your followers with just one tap, or automate this process based on engagement metrics.

Why It Matters for Marketers

• Expand Your Reach: Trial Reels are shown to non-followers, which helps you reach a new audience and discover what resonates before posting for your core followers.
• Test Content Risk-Free: Test out fresh ideas without worrying about how they’ll be received by your followers. If it works, you can make it public; if not, no harm done.
• Key Insights: After 24 hours, you’ll get data on views, likes, comments, and shares, allowing you to make informed decisions about whether to go public with the Reel.

How to Use It
To create a Trial Reel, just follow the usual steps to post a Reel, but toggle on the “Trial” option before sharing. You can track its performance on your profile, and decide whether to share it with followers based on how it’s performing.

Bottom Line
This feature could significantly boost your content strategy by giving you insights into how new content will perform with broader audiences. Plus, it provides a way to test new ideas and potentially extend your reach, all without the risk of annoying your current followers. Keep an eye on this rollout to start experimenting!

https://about.fb.com/news/2024/12/trial-reels-try-content-non-followers-first-see-what-perfoms-best/

https://help.instagram.com/1013292530224018

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