Online Business Goals Are Very Personal

What Are Your Online Business Goals?

Online Business GoalsCan you relate to typical online business goals? Do you watch all those snazzy videos showing people living the high-life, driving fast cars, and taking expensive holidays?

I don't see as many as I used to – maybe because I actively avoid them, or maybe because they've gone out of fashion. Whichever the reason, they really are rubbish!

I've heard it said that 97% of internet marketers don't earn $100 a month – and that's probably true.

However, don't dismiss that $100 a month. For some people it could be quite a significant amount of money.

Money At The End Of The Month

Many people in employment are frustrated because they have “Too much month at the end of the money”.

Put bluntly, after they've paid their living costs they have ZERO spare cash – they just broke even. Or even worse, they have an ever-increasing debt.

Lucky ones may have – say – $50 spare.

Suppose they then earn $100 a month in an online business.

  • People who had debts will be able to set that $100 against their debt and reduce their interest payments
  • Those who broke-even will have an extra $100
  • The lucky ones (who had $50 spare) will now have $150 spare – tripling their spare cash at the end of the month

So let's not be too quick to dismiss the power of earning just $100 extra per month as a side-line / part-time online business.

To learn about a simple online business working 90 minutes a week click here.

Is Money The Only Goal?

Almost certainly not! I suspect many Internet Marketers could earn more hard cash than they do online just stacking shelves in the supermarket. IF ….

  • Someone was available to watch the kids / sick relative while they did it
  • They could get such a job, that is barred to them because of high unemployment, age etc
  • Travel costs and child care costs wouldn't eat up so much of their potential income

So instead they spend time learning Internet Marketing, for several reasons….

  • Enjoyment of learning a new (and marketable) skill
  • Keep the brain active
  • Self respect
  • Part-time income to supplement poor pension provisions (like me!)
  • Yes, of course in the hope of earning some extra cash

Although many might have fleeting dreams of flashy life-style goals, I'm guessing that after a few months online, these have been knocked out of most people's sights.

Some will just quit, others will adjust their online business goals to be more realistic, learn all they can about Internet Marketing, and find one of the many genuine businesses available.

Goals Are Very Personal Hopes And Dreams

My goals are less about money (because I get a decent income from my offline businesses) but more about freedom to do as I like, with a comfortable, but not lavish, lifestyle.

However, I have yearned, for a long time, to have a dog. I borrow Bailey and Dog-dog every so often, but they go back home after just a few days, leaving an inexplicable void in my otherwise pleasant life.

Having a dog isn't actually a goal for me. I think to define something as a goal you have to have an expectation of achieving it and I completely accept that I'm very unlikely to be able to have a “full-time” dog of my own. I enjoy my social life too much. You can't just up-sticks to a line-dancing weekend when you have a pooch to care for.

Different Ways To Satisfy Your Wishes

Sometimes you have to be open to different ways to “get what you want”.

So when I saw in the local (UK) DogsTrust newsletter that they were looking for foster-carers to give temporary homes to dogs waiting for re-homing, I knew this was perfect for me. AND, it's exactly what some of the dogs need too.

While some fly out of the door as quickly as they come in, others are harder to re-home. (To put a business slant on the post… they don't market themselves well to prospective owners.)

Such dogs may be unsettled by a long spell in kennels, and need to spend time in a normal home environment, to get used to humans and day-to-day living.

These are the dogs that are put out to foster homes.

Meet Ernie

After interviews, meetings and home-checking, I was allocated Ernie to care for in my home on a temporary basis. Until he finds his “forever home”. He has already been in the dogs home for over a year with just one short rehoming that didn't work out.

He was found as a stray and is very nervous. I suspect that's as a result of a dark past that's damaged him both physically and mentally. The Dogs Trust has repaired him physically, we're working on the mental side now.

Although he looks pretty docile pictured cuddled up to me on the right, he can sometimes show a tendency towards “fear aggression”, directed against “new” humans or animals.

For instance today, we were walking in the street and a huge German Shepherd Dog and its owner were minding their own business a full main road away. As soon as he spotted them, little Ernie went crazy and started barking his head off trying to “get” the poor GSD. Luckily Ernie was firmly secured to me, and GSD and owner just looked down their noses at the angry ball of fluff “woofing it up”.

Obviously I'll be keeping a low profile in the neighbourhood for the time being!

Hopefully, with love and patience, Ernie will gain in confidence, and meantime I have a lovely companion to nurture and chatter away to. He has been completely sweet and loving to me, and to friends I have had to visit, because he's quickly learned to trust us.

Too Good To Be True?

This actually is one of those times when something that seems too good to be true, actually is. Ernie's food and vet bills are paid for, and when I have holidays I can take him back until I'm home again.

The catch, obviously, is that he could be rehomed and taken from me at any time 🙁

We're still adjusting to each other's ways. For instance “Blogging After Dark” hours don't really suit him. But he's such a sweetie (as long as you're not another dog!)

Update: Ernie did indeed move on to another home, as was the original intention. I then moved to Norwich and my lifestyle changed so much that even a foster dog was impossible.

Blogging For A Dog?

Some people even base their businesses around dogs. For instance – check out this article about Puppy Care Tips.

I said I had longed for a dog, but of course that's not my business goal.

At this point you might expect me to reveal my real business goal, but it's something so peculiar to me that very few people would relate to it. So I'm keeping it firmly to myself.

Should You Share Your Online Business Goals?

Some will say that sharing your online business goals (with a like-minded, positive, person liable to support you) makes it more likely that you'll achieve it. Others disagree…. watch a very short video below from Derek Sivers, and then I'd love to hear your opinion and experiences of sharing goals.

So…. what do you think? Should you share your goals with others or not?

Share your thoughts and experiences of sharing your online business goals in the comments below, please.

Please share

I left it too late to plan for a financially secure retirement. Don't make my mistake. Start building an extra income with a part-time (or full-time) business online. Think you don't have time? Can't afford the start-up cost? Can't meet sales targets? Contact me for free advice (no obligation) on the best fit for your circumstances.

Marquita Herald - May 18, 2017

I’ve seen Derek’s talk and completely agree with him. I occasionally share small goals, particularly those that involve other people. But big goals, the life goals, are my own and I like it that way.

I want to take a moment to praise you for serving as a foster mom to Ernie! My niece has a nonprofit devoted to rescuing abused and abandoned animals (primarily dogs) and one of her passions is promoting the benefits of fostering. I’ve lost count of the number of dogs she’s fostered, and if for some reason they are deemed unadoptable then she takes them in herself. She is really blessed to have a husband who embraces her mission and the growing family of 4-legged pups.

    Joy - May 19, 2017

    Hi Marquita,

    I’m coming round to the idea of “not sharing goals”. I only ever shared goals with one or two like-minded people, but now I keep them to myself.

    Thanks for your kind words about fostering, and I’m pleased your niece fosters animals too. Poor Ernie has been in the dogs home for over a year now, with just a little break after which he was returned. I really can’t see why. He’s adorable. A quiet boy, so perhaps he would be overwhelmed by a young and active family, but for me he’s perfect.

    Joy – Blogging After Dark

Kerie - May 18, 2017

Great post. I agree $100 does make a difference to some people. It’s also a great starting point when trying to reduce debts or create a savings plan.

I have to agree with not sharing your goals. I found that when I shared any goals before, I didn’t seem as keen or motivated to completing them.

Love Ernie, he is so cute. A good solution for both you and him.


    Joy - May 19, 2017

    Hi Kerie,

    People get so locked onto making supposedly life-changing sums of money that they forget how having an extra $100 a month can make a significant improvement – and it’s a far more achievable goal. Shared or not!

    Glad you like Ernie. We’re enjoying each others company, and having a few adventures as we get to know each other better.

    Joy – Blogging After Dark

Elise Cohen Ho - May 19, 2017

I think that some goals should be kept to yourself but that others should be shared. If we share we may even find the very person we were meant to and that person may help us achieve that very goal.

    Joy - May 21, 2017

    Hi Elise,

    That’s a VERY good point about finding someone who can help us reach our goals. Thanks for the thought.

    Joy – Blogging After Dark

Mandy Allen - May 19, 2017

I think sharing goals in mentoring groups allows others to encourage and support you, but I don’t think I’d publicly share, just share with a select few.

I wish I could earn $100 extra a month! I’d be more than happy with that! When you create products there’s a sudden surge of cash when it goes live, but then you have to keep creating to get more surges because products don’t sell every day. But I simply love being self employed and doing my own thing when I want to!

Ernie looks adorable. I miss my little pup lots.

Enjoy the journey!

    Joy - May 21, 2017

    Hi Mandy,

    Yes, if you do share goals, it’s important to be very selective who you share them with.

    I think most bloggers would be very happy with an extra $100 a month. All this nonsense about fast cars and millionaire mansions is, for the most part, an unattainable fantasy.

    I love being self-employed and have been so for the majority of my life, but I think the stress of continuous product launches would get me down. I tried it for a little while and didn’t like it. I admire anyone who can keep up the pace.

    Ernie is a sweetie, and getting more comfortable every day!
    Joy – Blogging After Dark

Sharon McLaughlin MD FACS - May 20, 2017

I like to share my goals, when you say it out loud we are held accountable. Thank you for sharing the video.

    Joy - May 21, 2017

    Hi Sharon,

    That’s a good point – perhaps hearing yourself say your goals reinforces them, and it certainly makes you accountable to those you’ve said it to.

    Glad you like the video.

    Joy – Blogging After Dark

Kathryn Maclean - May 20, 2017

Hi Joy,
Well I do agree with the video, I keep my BIG goal to myself but work on monthly and weekly short term goals on a report sheet.

I think your foster care of Ernie is so sweet until he finds his forever home. I am a big dog lover. Our dog Sam is 17 now. I think that the arrangement with foster care might suit us after he passes away. We want to be free to travel so your article has given me an alternative to going without having a dog at all. Best of luck to Ernie.

    Joy - May 21, 2017

    Hi Kathryn,

    I think that’s a good compromise on telling people about your goals. My big goal is a secret, but the short term ones are fairly obvious to most people.

    I hope Sam continues to give you love and happiness for many more years, but when he passes, giving love to a foster dog will give you much pleasure I’m sure.

    Joy – Blogging After Dark

Lesly Federici - May 20, 2017

Hi Joy,
Hm, maybe some goals, but not all because of naysayers… Heartwarming story about Ernie… I have a dream of having a farm for Boston Terriers … I love the breed so much. A wonderful thing you’re doing …

    Joy - May 21, 2017

    Hi Lesly

    Yes, it’s important to avoid sharing your goals with dream-stealers. We’ve all met a few of those.

    I hope your dream of a farm for Boston Terriers will come to fruition. It’s very rewarding having Ernie here; not just all one way 🙂

    Joy – Blogging After Dark

Venu Tanneru - May 22, 2017

Very informative and entertaining read, Joy. You talk about a really personal thing, goals. I believe your online business goals should be left to yourself and you shouldn’t be telling others unless you’re comfortable. Having a side hustle like this helps a lot for a poorly paid 9-5 employee. Most important thing is to write down your goals. Thanks for sharing this.

    Joy - May 25, 2017

    Thanks Venu,

    I’m glad you enjoyed the post. Yes, a side-hustle can make all the difference to someone who doesn’t earn much. It can also improve their self-respect.

    Joy – Blogging After Dark

Elise Ho - May 22, 2017

I think that there are times that sharing your goals makes a great deal of sense and results in great outcomes. By the same token I do think there are certain things that we want to keep all to ourselves.

    Joy - May 25, 2017

    Hi Elise,

    That’s very true – I think it best only to share goals with goal-orientated people, otherwise they may have a bad effect on your outcome.

    Joy – Blogging After Dark

Kim Willis - May 23, 2017

Hi Joy,

It can be a good idea to share goals. I guess it depends on who we share them with. For instance, when I was considering starting my online business I kept it from my Mum. Simple reason – she would have laughed at me. But I did share it with my wife. I also told her I wanted to make six figures in year 1. She didn’t laugh at me and supported me from Day 1. Smart move, because her moral support helped me reach my goal.

Sharing goals with friends is not something I would normally do. I like to keep it tight within my immediate family. That said, I do see merit in sharing the goal with a respected friend if the person doesn’t have a ‘significant other’ in his/her life. Other than that I think it’s best to hold your cards close to your chest.

Thanks Joy


    Joy - May 25, 2017

    Hi Kim,

    My friends I haven’t told my goals at all, because they’d be pretty amazed at how I am working, instead of being a “lady who lunches”.

    I have shared goals (vaguely, rather than specifically) with SOME of my family. I keep it vague, because they might not understand WHY I feel the need to carry on working. The problem is, of course, that sometimes there are setbacks, and you can see in their eyes that doubt. even though they are overall supportive. That doubt conveys itself to me, which isn’t good.

    So, overall, I do keep my cards close to my chest.

    Joy – Blogging After Dark

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