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Review of Oktopost Social Media Management Platform

Struggling With Social Media Management?

Oktopost ReviewIs this how Social Media Management makes you feel? I know it’s how I feel about it!

I’ve tried several social media management platforms in the past and never quite found one that ticked ALL the boxes.

So I was very interested to find out more when I was recommended to try Oktopost “One Powerful Platform for Social Media Management” claiming it will help me easily manage and measure all of my B2B social media marketing campaigns.

#Review of #Oktopost #SocialMediaPlatform: Click To Tweet

Who Will Benefit From Using Oktopost?

The simple answer could be anyone with a social media business presence, but the “elephant in the room” is that Oktopost has a popular competitor which most readers of my blog will be familiar with: the Hootsuite social media management platform.

HootSuite is targeted at the B2C (Business To Consumer) market-place whereas Oktopost’s stated target market is B2B (Business To Business) because it offers better ability to track social media marketing campaigns over the long term.

Even if you are NOT a B2B marketer, Oktopost has some very powerful features that give it a clear advantage over Hootsuite, but I did find one important drawback that I’ll cover more fully in the section on adding profiles.

Having spent some time on the two platforms my definite preference for ease of use is for Oktopost but I’m afraid I must admit to a prejudice here because, unfortunately, despite two attempts to use HootSuite I never “got on with it”. Clearly the fault lies with me, because HootSuite is a very popular and successful tool with millions of happy users since 2008.

The best way for anyone to decide is to set up a trial account, and with a free (no credit card) 30-day trial on offer, I couldn’t wait to get started. Here are the stages involved, and my thoughts.

Free trial of Oktopost #SocialMediaManagement tool Click To Tweet

Review Of Oktopost

Here are the steps I took, and what I found.

Connect Social Profiles and Pages

I connected my LinkedIn profile, two Twitter accounts, four Facebook Pages, my FB profile and my Google+ account within a couple of minutes. The setup was extremely easy to do.

Then “Jen” from customer services popped up in the bottom right hand corner of the screen offering me assistance with the next step.

Support from Oktopost

A very helpful feature of the software is the ease of access to the extensive library of help – tailored to where you are in the process. Most places you will see a question mark at the bottomt right. Just ask a question and up pops the answer. If you don’t find the answer you want you can leave a message. Amazingly enough I asked a couple of questions on Saturday night and found answers waiting for me on Sunday morning. Sensible answers too, that showed the support team had actually read my questions LOL.

One of the most important features I test when reviewing software etc is the support.

#Oktopost #SocialMediaManagement support is first class Click To Tweet

Assigning Queue Times

Having set up your Profiles, this function also allows you to define your Queues – i.e. when posts can be made and how many posts within each time period. This is extremely flexible as there can be several different time periods per profile which allows schedules to be as complex or as simple as you wish. For instance you may only wish to post a couple of times per day to your Facebook pages, but more frequently to your Twitter account. For example:

oktopost-profile-queues

Oktopost Dashboard

Oktopost is driven from a dashboard with major tabs down the left hand-side, and across the top are functions within each one. It shows a snapshot of your Social Media activity at the top, and of your campaigns at the bottom.

oktopost-trends

Oktopost Campaigns

For better ad-tracking, Oktopost works with “Campaigns”. Start by giving your campaign a descriptive title for ease of use – this should identify purpose, such as brand awareness, lead generation, event promotion etc. Campaigns can be assigned colors for ease of reference in the calendars. You can see which campaign you’re working on at the top of the dashboard. Be sure it’s the one you intend to use.

It’s not mandatory for posts to be in a campaign, if they’re not, Oktopost will create a general campaign so that tracking is still available.

Schedule Posts

To create your first post for a campaign, click on the Calendar tab, select the social network you want to post to then enter your message and URL (if any). You can scroll through the links on a post to find the most suitable one, or you can add images from your local machine, Facebook and various other sources.

oktopost-media-libraryMessages that you create in Oktopost are saved as Message Assets for re-use.

Assign a date and time, or queue the post, then schedule it and either close the console, or continue adding more posts.
oktopost-schedule-post

Curated Content

It’s important that the majority of your social media posts should not be “selling” / promotional. You can use the Content function to add content curated from other online sources, selecting keywords according to your followers’ interests.
oktopost-curation-keywords
Above you can see the keyword selection options, and below, the type of post generated. Once an interest is defined, Oktopost checks the web for articles matching the specified keywords and selects results from articles within the last 7 days. oktopost content curationThese curated posts can be shared from within the content discovery tab by clicking the article title, text or image which will display the sharing console with the article’s title and link pre-populated ready for posting.

okotpost-sharingArticles that have already been shared are shown in a lighter shade of grey with non-bolded fonts.

Pro: For articles that you decide are unsuitable, you can “Hide” them, unlike another platform I tried where I was unable to remove the articles I didn’t want to use.

The Auto-poster

The Auto-poster allows you to set up your messages across multiple social profiles using Message Assets created separately for each network (to ensure the correct formatting is used).
oktopost-autoposter

From the Auto-poster tab you choose your social profile, select the Message Assets you want to post and then the time period or “Queue”.

Add multiple occurrences of the same post by clicking “Add another” and change the date and / or time.

After setting up, “Generate Schedule” creates the posts in the calendar. Generated posts need to be approved or discarded.

When the desired number of posts have been scheduled you will see a calendar of posts such as the one below, and each post can be examined as shown. Note the different colors for each campaign. Posts can be edited within the calendar and moved by drag-and-drop.

oktopost-calendar-full
If you wish you can filter your view of the posts in many different ways, as shown below:
oktopost-calendar-filter

Conversion Tracking

Oktopost lets you track “conversions” – user actions that you define as having a value to your business, by placing a piece of code (transparent pixel) on your target page. This could, for instance, be used when a user attends a webinar, downloads a free report, or makes a purchase.

Assigning values to actions lets you track the Return on Investment of a conversion.

oktopost-analytics

Oktopost Reporting

The Report tab lets you monitor the results of your social media performance overall or by campaign / network, by the hour, day, week or month. And you can produce a PDF report for distribution for interested parties. Where appropriate you can export to Excel or CSV.
oktopost-report-by-social-network
Here is another format:
oktopost-report-overview

Lead Capture

When a report shows that you have had a Conversion, you can click on the prospect to see more details of the person and their social activity on your posts, right down to looking at the messages they clicked on. These leads are captured in a database for 3rd party integration, depending on your selected package level.
oktopost-conversion-specific

Listen and Engage

You can monitor social network activity from “Streams” on your connected profiles:

  • LinkedIn: Company Pages, Discussion Groups
  • Twitter: Mentions, Re-tweets, Feeds, Keywords, Lists, Favorites, Home Feed, Direct Messages
  • Facebook: Business Pages, Business Page Direct Messages
  • Google+: Business Pages

oktopost-add-streamPro: I could set up different tabs to view different different groups of streams all on one screen. So for instance, I set up one tab to view all my Twitter accounts, one tab for all my Facebook pages, and a third tab for my Facebook pages. Equally easily I could have assigned a tab per niche. This makes a superbly easy way to monitor all the social accounts in one place.

Con: I was disappointed to find that only business pages and groups within pages were supported as Streams for LinkedIn, Facebook and Google+.  This reflects the fact that Oktopost is primarily a B2B platform, but perhaps smaller businesses, such as me, haven’t set up business pages for LinkedIn and G+. Obviously I have business pages for Facebook, but being a “one-person band” people tend to send me messages on my personal profile rather than on the business pages.

Con: With the extensive range of Twitter streams available I was surprised I could find no way to monitor Follow / Unfollows.

Pro: It was very easy to call up the help facility on the bottom right and ask how to do this, which promptly highlighted the fact that four other people had requested this facility, and I was able to add a “Me Too” vote. It will be interesting to see how quickly requested features are added.

Oktopost Inbox

The Inbox monitors your profiles, allowing you to view comments on posts scheduled using Oktopost and reply on behalf of the original poster to comments from within the software .

This is a great time-saver because it saves you having to check each platform individually.

Integration With 3rd Party Platforms

Oktopost integrates with several 3rd-party marketing automation and analytics tools so that you can sync data across many other platforms to monitor social media performance.

  • Salesforce.com Integration
  • Marketo Integration
  • Bitly Integration
  • Act-On Integration
  • GoToWebinar Integration
  • Google Analytics Integration

Oktopost 3rd party Integrations

Employee Advocacy Board

An interesting and fun feature for larger organizations is the Employee Advocacy board designed to get your employees involved with growing the company brand by connecting to their LinkedIn, Twitter and Facebook accounts. Employees can login and share / amend predefined messages.

oktopost-employee-board

And here’s a friendly inter-staff competition “leader board” to see who’s doing the most for your company’s online campaigns.

oktopost-employee-leader-board

 

Tempted? I Certainly Am!

That concludes my review of Oktopost. I hope you found it useful.

All that remains is for you to decide whether it’s the social media management tool you’re looking for.

Many people will wonder what are the advantages over HootSuite, another well-known platform with a lower price-tag.

Although the list that follows is adapted from the Oktopost website, I will add my own opinion that Oktopost had more useful features, was easier to use, and I “picked it up” in a way that I never did with HootSuite.

Advantages of #Oktopost vs #HootSuite #SocialMediaTool Click To Tweet

Benefits Of Oktopost vs Hootsuite

Apart from the noted B2B vs B2C target market, here are the major differences:

  • Campaigns – instead of one-off posting, all posts belong to a “campaign” with a particular purpose and you can track analytics by campaign.
  • Conversion Tracking – Tracking clicks and engagement is only the start of your analysis, Oktopost lets you track conversions. These actions show that the prospect may be considering a purchase, so because you can see the specific social post on which the conversion occurred you can deduce which social networks and messages are contributing the most to your profits. You may also wish to interact directly with the prospect.
  • Lead Capture – On conversion (see above), Oktopost stores a prospect’s contact details in a lead database. This data can then be synced with popular 3rd party integrations so that leads can be transferred from the marketing to the sales team with no need for manual transfer.
  • Long-Term Social Campaigns – Hootsuite lets you easily schedule a one-off post, but you’ll probably find it more difficult to launch a long-term social campaign. Oktopost has an Auto-poster feature that lets you select different social networks, profiles and company pages and automatically create your posts for a selected date and time interval.
  • Social Inbox – you don’t have to log into each social network to track and reply to comments. Reply to comments from Oktopost, and keep track of the engagement your posts receive.
  • Unique Messages Per Network – Facebook, LinkedIn, Twitter and Google+ have different user types so Oktopost separates them, which encourages you to create messages styled specifically for each audience.
  • Unlimited Access to ReportsOktopost offers access to unlimited reports, in various formats, on both a Campaign and Account level so that you can see which social networks, profiles and messages deliver the best results.

Do I Recommend Oktopost?

I wholeheartedly recommend it to a larger organization with business pages set up on LinkedIn and Google+. I didn’t explore the Team functions, because they’re probably beyond the needs of most of my readers. However, from my reading, they’re a must for large B2B campaigns.

Update June 2016: Here are the Oktopost prices and sadly they’ve gone right out of budget range for a one-person business like me. (I came back to re-check the pricing after various unsatisfactory encounters with other software.) However for a larger organization, this seems dream software to me.

It was easy and intuitive to use, well documented, fast, and when I did have questions, help was close at hand.

If LinkedIn and Google+ had supported profiles instead of just pages I would have found it very hard to resist, because at the moment I have a hotch-potch of posts hitting my social media from several directions and the thought of managing them all from the Oktopost dashboard is extremely appealing.

I have enjoyed using this software, as evidenced by the fact that I spent far longer reviewing it than for my usual reviews!

Click the link below to watch a demonstration of Oktopost.

Register for an Oktopost webinar / tour here.

Even better, you can sign up for a 30-day free trial (of any level) and without a credit card.

Free Trial Of Oktopost

I hope that Oktopostthis brief tour through Oktopost’s features has encouraged you to want to learn more, and the best way to determine this is to take a free trial.

Click here for free trial of Oktopost – social media management software.

I’m very interested to hear your thoughts about the Social Media Management tools you use in the comments below and please share this post widely so that others may benefit from this free trial of Oktopost.

Please share
Joy
 

I left it too late to plan for a financially secure retirement. Don't make my mistake. Start building an extra income with a part-time (or full-time) business online. Think you don't have time? Can't afford the start-up cost? Can't meet sales targets? The businesses I promote overcome all the problems you may have had with Internet Marketing before. Contact me for free advice (no obligation) on the best fit for your circumstances.

Click Here to Leave a Comment Below 28 comments
Enstine Muki - July 27, 2015

Hey Joy,
I remember being on Oktopost but didn’t sign up for a test drive. You’ve written such a well illustrated review and this pushes me to want to go back and discover it more practically.

I may be sharing my experience too with my readers in a couple of weeks ahead so thanks for this beautiful reminder 😉

Reply
    Joy - July 27, 2015

    Hi Enstine

    Thanks for popping over to me blog.

    I’m glad you liked the review. I really enjoyed using this tool and found it useful.

    I would encourage you (and your readers) to give it a try, I don’t think you’ll be disappointed.

    Have a good week, Joy

    Reply
Deb - July 27, 2015

Hey Joy

I also have a number of different social media management tools and they all seem to have their unique benefits. What a comprehensive review of Oktopost! It looks really impressive. Thanks for taking the time to share your experience!

Reply
    Joy - July 27, 2015

    Hi Deb

    I was very impressed with this platform and personally would very much like to replace my current hotch-potch of tools with just the one.

    I hope you’ll take an Oktopost trial and see for yourself.

    Thanks for checking it out, Joy

    Reply
Mialei - July 27, 2015

Hi, Joy,

I do feel that way about social media. Sometimes it feels as though everything is lost out there somewhere in Cyberspace. Thanks for the comprehensive review. Being able to bring all of it together would reduce the amount of time trying to figure out what to post, where.

Thanks for taking the time to share!
— Mialei

Reply
    Joy - July 28, 2015

    Hi Mialei,

    Glad I’m not the only one to feel it’s all a bit much, and I hope you’ll take the Oktopost free trial to see how much time you would save having everthing in one place.

    Enjoy the rest of your week, Joy

    Reply
Jan Kearney - July 28, 2015

Hi Joy,
It’s been a while since I’ve seen you whiz through my feeds, hope you are well 🙂

Like you, I just didn’t click with Hootsuite. I don’t know why, I even tried again recently and have to admit we just don’t get on.

I rarely schedule anything these days too. Well, I Buffer as I read around the web – out on Twitter usually, occasionally FB and G+ too. LinkedIn, I can’t remember last time I logged in!

Oktopost certainly looks interesting and a lot less “severe” than Hootsuite. Perhaps when I up my social again, it’s a tool to delve into 🙂

Reply
    Joy - July 28, 2015

    Hi Jan,

    I’m fine thanks. I haven’t been as active online for a couple of months due to family pressures – and that meant I got behind with my offline business too, so I had a big backlog. Getting though it, but I now have Russ & Laura’s Dog-dog (yes, that’s his name!) to stay for a MONTH – and somehow he halves the working day, bless his little heart.

    Despite my two tries with HootSuite I still didn’t get along with it, but Oktopost just seemed so much more intuitive. Perhaps because it was so helpful when I needed help.

    If you have take the free trial I’d love to hear how you get on with it!

    Enjoy the rest of your week, Joy

    Reply
Tasleem Khan - July 28, 2015

Wow what detailed post, Thank you as I have been struggling lately with social media management.

Reply
    Joy - July 28, 2015

    Hi Tasleem.

    It was a bit longer than my usual posts, but there were just so many benefits I didn’t want to do it justice.

    Enjoy the rest of your week, Joy

    Reply
David Wildash - July 28, 2015

Hi Joy,

A comprehensive post. I’m steeling myself to set up a Facebook Page again and was thinkiing of using something like Hootsuite. After reading your post I’ll take a look at Oktopost too.

Reply
    Joy - July 28, 2015

    Hi David,

    Glad my post has encouraged you to have a look at Oktopost. With the free trial you can even get your page off to a good start!

    Would love to hear how you get on.

    Thanks for visiting, Joy

    Reply
Mike Gardner - July 29, 2015

As always a great review Joy, I have to admit to being a huge fan of Hootsuite particularly for the bulk uploading of messages. Came across Oktopost a while ago but was put off by the pricing to be honest.

Reply
    Joy - July 29, 2015

    Hi Mike,

    I’m glad you are happy with HootSuite. They have many loyal and happy customers. Oktopost can still be good value if it lets you consolidate multiple products into one, and of course the value of the time saved.

    Also thanks for reminding me, Oktopost also has an import and export feature.

    Thanks for visiting, Joy
    Thanks for

    Reply
Chery Schmidt - July 31, 2015

Hello Joy, What a great review of Oktopost! Like you I to have had some challenges with Hootsuite and quit using it. Perhaps I will give this free trial a run and see what happens.

Thanks for sharing
Chery :))

Reply
    Joy - July 31, 2015

    Hi Chery,

    Glad you liked the review. Seeing the updates that I’m receiving as I continue further into my trial my initial good impression just increases.

    This is a very helpful marketing tool. The time spent on the initial set up was well worth it, because the message assets can be reused.

    Please let me know how your get on with your trial run.

    Have a great weekend. Joy

    Reply
Deborah Ten Brink - August 1, 2015

Hello, Joy.

What an in-depth review! I have not heard of Oktopost so I particularly found this beneficial. I am currently using Buffer and I really like it but they seem to have had an issue with their curated content formatting so Facebook made them take that feature away. I don’t know when/if it will be back but I sure do miss it!

I am just restarting my online sites so I will definitely keep this bookmarked for when my site has grown and I need a new platform.

Thanks for such great info!

Deborah

Reply
    Joy - August 1, 2015

    Hi Deborah

    Glad you’re book-marking the review for later.

    I like Buffer too – shame about the curated content formatting – I hope it will soon be back.

    If you take the free trial of Oktapost, please do let me know how ou get on with it. I’m sure you’ll like it!

    Thanks for checking out my blog,
    Joy

    Reply
Monna Ellithorpe - August 1, 2015

Hi Joy,

What a great review. I have never heard of this before but I will be checking into it. I do use Hootsuite but I like the features of color to different campaigns and reporting.

Thanks again and have a great weekend.

Reply
    Joy - August 1, 2015

    Hi Monna,

    I’m pleased I was able to introduce you to Oktapost – the more I use it the more I like it – especially the reports they are sending me.

    Differentiating the campaigns by colour is really helpful.

    I hope you decide to try it, and please let me know how you get on with it.

    Enjoy the rest of your weekend, Joy

    Reply
Nanda Rahmanius - August 3, 2015

Hi Joy,

What a great and complete review. You did a great job writing this. 🙂

Well, this is the first time I heard about Oktopost though. So, I learned something new today. Thanks to you.

I’m encouraged to check this software to see what I can get out of it. Thank you for sharing this review, Joy. I really appreciate it. 😉

Hope you can have a great beginning of this week!

~Nanda

Reply
    Joy - August 4, 2015

    Hi Nanda

    I’m pleased to have introduced you to Oktopost. It was new to me too, but well worth the time spent on the free trial. It has some great features i think you’ll enjoy.

    Have a great week, Joy

    Reply
Worli - August 4, 2015

Hi Joy!

This is the first time I’m hearing of Oktopost. I do know there are so many similar tools out there and many of them are free at least, from the ones I’ve used before. However, Oktopost seems to be really cool and different judging by all the great features it has, i think it will be a nice investment for anyone who enjoys automation.

Reply
    Joy - August 4, 2015

    Hi Noel

    I’m glad you like the sound of Oktopost – the more I see of it the more I realize its value. I know there are free tools but when it comes to support, no-one is going to be very enthusiastic. There are areas where free is good, but if I ever think I may need support I like to know I’m well-covered as I’m not very technical.

    Thanks for your visit, and I hope to see you on my blog again,

    Joy

    Reply
Atish Ranjan - August 5, 2015

What an amazing review of oktopost you have put here on your blog. I have been hearing about it here and there on many blogs, but your review is tempting me to go and check this out.

This what the reviews are for. You have done a great job with this Joy.

Thank you for this amazing review.

Reply
    Joy - August 5, 2015

    Hi Atish

    I’m glad you enjoyed the review – I actually enjoyed testing and using this product. They’ve done a great job with all attention paid to their customers.

    Please let me know how you get on with the trial. Joy

    Reply
Lesly Federici - August 9, 2015

Hi Joy,
Great review. I never heard of this platform so I will check it out. Has many features too. Thank you so much.

Reply
    Joy - August 10, 2015

    Hi Lesly

    I very much liked this Oktopost. I hope you will enjoy it as much as I did.

    Joy

    Reply

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