Tools To Help Your Online Business
Tools That Work For Your Online Business
Successful tradespeople use tools to make their business easier. Starting an online business is no exception. There’s a myth that you can have a “free” business online. That may have been true 5+ years ago, but things have changed.
Believe me, if I could run this business for free, I would be doing so.
Here are tools that I have found essential in my business and recommend to others.
Please note, these include affiliate links that pay me a commission at no extra cost to you, because that is how I fund my business:-) But if I don’t trust a supplier or product – it won’t be here!
Autoresponder – Most Important Marketing Tool
The most important tool for any online marketer, of any type of business, is the auto-responder. An autoresponder is a service that lets you collect and manage contact details for your clients and prospects – known colloquially as your “List”.
Click here to learn about email marketing services and why you need a “List”.
With an auto-responder you can keep a list of all contacts who have opted into your mailing list, so that you can contact them with special offers and information.
It’s said that a prospect needs to see your message SEVEN times before they have confidence to buy. So if they leave your site without buying, and without leaving their contact information you have probably lost them – and they may go on to buy from someone else who DOES take their contact details and follows-up with them.
The service I recommend is here (affiliate link). Yes, there are cheaper services, but your List is your business’s most valuable asset so the few dollars monthly fee should not be an issue to any forward thinking business-person. It’s a service you should never skimp on. Also, if you decide to recommend it to other businesses, you can earn a commission – but that’s completely optional.
Without an autoresponder and “list” you really have no online business and you’re building Facebook or Twitter’s businesses, not your own.
WordPress Managed Hosting
After several “false starts” of hosting provider, I settled on Pressidium. It’s an affordable service and their support is top class – VERY important when you get technical problems, as you surely will.
Pressidium place their emphasis on Security, Reliability and Speed – and they are WordPress experts!
There are MANY features available that you won’t find with lesser services, and you’ll be amazed at the speed of the support desk.
You can learn more about hosting with Pressidium here.
Email Marketing Success
Companies (holding your leads’ details) may close down, Facebook may close your Fanpage without warning, or put you Facebook “jail” – but if you have a contact list of your own, your business can carry on unhindered.
You need two things:
- A good training course – I recommend Email Marketing Success (at the time of writing there’s a 51% discount when you buy from my link, but I can’t guarantee how long it will stay there!)
- A good AutoResponder – I recommend this one – click here – (affiliate link)
Honestly – if you are not building your own list, you are not building your own business. You’re building your affiliate or network company’s, or Facebook’s, or Twitter’s …..
Best Blog Theme
Again, I have tried several different themes before settling on this one.
When you click on the banner on the right (or here) you will learn more about the features available.
I haven’t finished implementing them all on my site, but as time goes on I will be using more and more of the features that you’ll see in the demos to give my site a more modern look and feel – and, of course, to ensure that it’s responsive – because Google now penalizes sites that aren’t responsive.
Thrive themes also include many features I was using 3rd-party plugins for, so I’ve been able to remove duplications and take some of the load off my blog.
Excellent support too, via a support team, and often from users within the Thrive community.