(But don't thank me – thank my monthly content marketing subscription – it saves me hours.)
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So…. to make sure you can plan ahead too…
January Marketing Ideas
Holidays, no matter how obscure or strange, can be excellent marketing tools as well as a springboard for ideas.
- What better excuse to send an email to your list than to remind them that today is National Peanut Butter Day, and if they tell you why they like creamy better than chunky or vice a versa, they get a 21% discount off your peanut butter product?
- National Backward Day might be a time to offer your products at backward prices ($79 instead of $97, for example.)
- National Hangover Day? Send them your own personal hangover cure. If you don’t have one, make it up with humor.
- If you have red hair, then on National Kiss a Ginger Day you might wear a t-shirt or carry a sign that tells people it’s Kiss a Ginger Day and make a video of yourself in a public place trying to get air kisses or handing out Hershey Kisses.
The ideas are boundless and many of these offer excellent chances to inject humor into your marketing.
The more serious causes are even easier; simply give your readers a tiny education or story about the cause and let them know you’re donating a certain percentage of all sales made that day.
In the list of holidays I’m also including hashtags to help you with your social media marketing as well, so that you can pick up some new subscribers from your holiday campaigns.
January Awareness Causes
- National Blood Donor Month – Encourages Americans to donate blood after a shortage of donations during the holiday season.
- National Braille Literacy Month – Raises awareness of the importance of braille to the blind and visually impaired community.
- National Hobby Month – Inspires people to pick up a new hobby or get back into an old one!
- National Hot Tea Month – Celebrates a nice cup of tea to warm you up from the inside out!
- National Mentoring Month – Promotes the growth of mentoring in all forms.
- National Slavery and Human Trafficking Prevention Month – Raises awareness about the modern-day issues of slavery and human trafficking.
- National Slow Cooking Month – Encourages making delicious food while saving time by using slow cookers.
- National Sunday Supper Month – Aims to bring back the tradition of families eating supper together on Sunday nights!
Take advantage of all the New Year's Resolutions.
January Holidays and Dates
1 Global Family Day #globalfamilyday
1 National Bloody Mary Day #nationalbloodymaryday
1 National Hangover Day #nationalhangoverday
1 New Years Day #newyearsday
1 Polar Bear Plunge Day #polarplunge
1 St. Basil’s Day #saintbasilsday
1 World Day of Peace #worlddayofpeace
2 National Buffet Day #nationalbuffetday
2 National Cream Puff Day #nationalcreampuffday
2 National Personal Trainer Awareness Day #personaltrainerawarenessday
2 National Science Fiction Day #sciencefictionday
2 National Thank God It’s Monday Day #thankgoditsmondayday
2 World Introvert Day #worldintrovertday
3 Festival of Sleep Day #festivalofsleepday
3 National Chocolate Covered Cherry Day #chocolatecoveredcherryday
3 National Drinking Straw Day #drinkingstrawday
3 National Fruitcake Toss Day #fruitcaketossday
3 JRR Tolkien Day #JRRTolkienDay
4 National Spaghetti Day #nationalspaghettiday
4 National Trivia Day #nationaltriviaday
5 National Bird Day #nationalbirdday
5 National Keto Day #nationalketoday
5 National Screenwriters Day #nationalscreenwritersday
5 National Whipped Cream Day #whippedcreamday
6 National Bean Day #nationalbeanday
6 National Cuddle Up Day #nationalcuddleupday
6 National Shortbread Day #nationalshortbreadday
6 National Technology Day #technologyday
7 National Bobblehead Day #nationalbobbleheadday
7 National Tempura Day #nationaltempuraday
7 Old Rock Day #oldrockday
8 National Argyle Day #nationalargyleday
8 National Bubble Bath Day #bubblebathday
8 National English Toffee Day #englishtoffeday
8 National JoyGerm Day #nationaljoygermday
8 National Sunday Supper Day #sundaysupper
8 National Winter Skin Relief Day #winterskinreliefday
9 National Apricot Day #apricotday
9 National Law Enforcement Appreciation Day (LEAD) #lead
9 National Static Electricity Day #staticelectricityday
9 Word Nerd Day #wordnerdday
10 National Bittersweet Chocolate Day #bittersweetchocolateday
10 National Cut Your Energy Costs Day #cutyourenergycostsday
10 National Houseplant Appreciation Day #houseplantappreciationday
10 National Oysters Rockefeller Day #nationaloystersrockefellerday
10 National Save The Eagles Day #savetheeaglesday
10 Shop for Travel Day #shopfortravelday
11 National Hot Toddy Day #hottoddyday
11 National Human Trafficking Awareness Day #humantraffickingawarenessday
11 National Milk Day #nationalmilkday
11 National Step in a Puddle and Splash Your Friend Day #stepinapuddleandsplashyourfriendday
12 International Kiss A Ginger Day #kissagingerday
12 National Curried Chicken Day #curriedchickenday
12 National Marzipan Day #nationalmarzipanday
12 National Pharmacist Day #nationalpharmacistday
13 Korean American Day #koreanamericanday
13 Make Your Dreams Come True Day #makeyourdreamscometrueday
13 National Clean Off Your Desk Day #cleanoffyourdeskday
13 National Peach Melba Day #koreanamericanday
13 National Rubber Ducky Day #nationalrubberduckyday
13 National Sticker Day #nationalstickerday
14 National Dress Up Your Pet Day #dressupyourpetday
14 National Hot Pastrami Sandwich Day #hotpastramisandwichday
14 National Vision Board Day #visionboardday
14 Organize Your Home Day #organizeyourhomeday
15 National Bagel Day #nationalbagelday
15 National Hat Day #nationalhatday
15 National Strawberry Ice Cream Day #strawberryicecreamday
16 Blue Monday #bluemonday
16 National Fig Newton Day #nationalfignewtonday
16 National Nothing Day #nothingday
16 National Religious Freedom Day #religiousfreedomday
16 National Without a Scalpel Day #withoutascalpelday
16 Appreciate a Dragon Day #AppreciateADragonDay
17 Benjamin Franklin Day #benfranklinday
17 Ditch New Year’s Resolution Day #ditchnewyearsresolutionsday
17 Kid Inventors’ Day #kidinventorsday
17 National Bootlegger’s Day #bootleggersday or #templetonrye
17 National Hot Buttered Rum Day #hotbutteredrumday
18 National Peking Duck Day #nationalpekingduckday
18 National Thesaurus Day #nationalthesaurusday
18 National Winnie The Pooh Day #winniethepoohday
19 Get to Know Your Customers Day #gettoknowyourcustomersday
19 National Popcorn Day #nationalpopcornday.
19 Tin Can Day #tincanday
19 World Quark Day #worldquarkday
20 National Buttercrunch Day #nationalbuttercrunchday
20 National Cheese Lover’s Day #cheeseloversday
20 National Disc Jockey Day #nationaldiscjockeyday
21 National Granola Bar Day #nationalgranolabarday
21 National Hugging Day #nationalhuggingday
21 Squirrel Appreciation Day #squirrelappreciationday
22 Celebration of Life Day #celebrationoflifeday
22 Hot Sauce Day #hotsauceday
22 National Answer Your Cat’s Questions Day #answeryourcatsquestionsday
22 National Blonde Brownie Day #blondebrownieday
23 Community Manager Appreciation Day #communitymanagerappreciationday
23 National Handwriting Day #nationalhandwritingday
23 National Pie Day #nationalpieday
24 Beer Can Appreciation Day #beercanappreciationday
24 National Compliment Day #nationalcomplimentday
24 National Peanut Butter Day #nationalpeanutbutterday
25 Library Shelfie Day #libraryshelfieday
25 National Irish Coffee Day #nationalirishcoffeeday
25 National Opposite Day #nationaloppositeday
26 National Green Juice Day #nationalgreenjuiceday
26 National Peanut Brittle Day #peanutbrittleday
26 National Spouses Day #nationalspousesday
27 International Holocaust Remembrance Day #holocaustremembranceday
27 National Big Wig Day #nationalbigwigday
27 National Bubble Wrap Appreciation Day #bubblewrapday
27 National Chocolate Cake Day #chocolatecakeday
28 Data Privacy Day #dataprivacyday
28 International Lego Day #legoday
28 National Blueberry Pancake Day #blueberrypancakeday
28 National Daisy Day #daisyday
28 National Have Fun At Work Day #funatworkday
28 National Kazoo Day #nationalkazooday
28 National Seed Swap Day #nationalseedswapday
29 National Corn Chip Day #nationalcornchipday
29 National Puzzle Day #nationalpuzzleday
30 National Croissant Day #nationalcroissantday
31 National Backward Day #nationalbackwardday
31 National Hot Chocolate Day #nationalhotchocolateday
31 National Inspire Your Heart With Art Day #inspireyourheartwithartday
31 Plan for Vacation Day #planforvacation
Hope those have given you some January marketing ideas to help you make some sales, or al least entertain your audience.
Your New Year Resolution?
I don't know if you set New Year Resolutions – but many people do. And often they resolve to start – or take more seriously – an online business.
Here's a great one to start, and it's a two-level affiliate program so when you introduce affiliates you can earn on their sales as well as your own. Get familiar with it now, then you'll be ready to push it in the New Year.