Becoming An Internet Marketing Coach

becoming an internet marketing coach

Kind Suggestions

One or two very kind people have recently suggested I think about becoming an Internet Marketing coach. Wow – I'm flattered.

So I thought for about two minutes…. what would be involved?

Preparing videos, training materials, sales materials…. my head hurts already and, as a part-timer, I'm barely keeping up with blogging! How would I ever find time to add a coaching offering into my already over-crowded life?

It's not that I'm lazy, I'm not – but I really feel I can point people in better directions. It comes down to what I was saying in my last post: I cannot recommend something I do myself if I genuinely believe someone else will do a better job.

Yes, I have accumulated a decent level of skills and experience in my years online, and I enjoy sharing them here, and hope people learn from them. However when I compare the areas I am good at to the areas that are still “Work In Progress” for me, I would not be comfortable charging people for regular Internet Marketing coaching sessions, because….

You Will Learn More From The Internet Marketing College

Internet Marketing Training College (affiliate link) is a long established Internet Marketing college including one with a recognised diploma where you can find courses on:

  • PodCast Mastery
  • Internet Marketing Diploma
  • YouTube Channel Marketing
  • Amazon Best-seller Author Course
  • SEO Masterclass
  • Webinar Mastery Training Course
  • Instagram Tutorials
  • Funnels Mastery Google Adwords Masterclass
  • How to Become an Expert In Your Niche
  • and more to come….

Free Coaching

However, in recognition that I have a level of expertise in starting an online business that I will readily pass on, I offer a free coaching session to any of my subscribers who are looking to start a part-time online business, and you can learn more about what I offer on my Contact Me page.

On reflection, the term coaching isn't strictly correct – because coaching implies an ongoing relation.

To be more accurate, we would have an exploratory chat, after which it might be that both parties feel there's no common ground, and we would part as friends.

Our chat would probably be more along the lines of “What is the best type of online business for YOU to start” – because everyone has different aspirations, experiences, resources, time and budget availability.

After taking a business college qualification followed by 30+ years of self-employment, running a small business online and / or offline, is something I do feel qualified to chat about.

Coaching or Mentoring?

Going back to the main theme of Internet Coaching, let's explore a couple of definitions.

I start from my own preconception that an Internet Marketing Coach will be someone who can demonstrate, and pass on, skills in a wide range of topics, while encouraging and motivating their client along the journey.

But that doesn't match with the Coaching Academy's definition of coaching (motivational support with general goals or overall development, rather than possessing specific expertise). Their “become a coach” training course specifically warns against passing on your own expertise. The idea is that the client will find their OWN answers rather than taking on board the coach's. Answers you find yourself tend to be more highly valued.

So while YOU and I might expect your Internet Marketing Coach to have a high level of expertise, that expectation is probably closer to “mentorship” where:

Mentorship is a relationship in which a more experienced or more knowledgeable person helps to guide a less experienced or less knowledgeable person. The mentor may be older or younger, but have a certain area of expertise. It is a learning and development partnership between someone with vast experience and someone who wants to learn  Ref: Wikipedia

Yes, it's probably splitting hairs, but – taking a strict definition of coaching – your Internet Marketing coach could arguably NOT have as high a level of expertise as you might have hoped.

Caveat Emptor!

expertIf you are expecting mentorship from a coach, i.e. the passing on of skills, rather than the stricter definition of coaching as “motivational and empowering from someone who doesn't necessarily possess the skills themselves”, you need to explore exactly how much success your coach has had in the area(s) you want to specialise in.

These could be:

  • Product creation
  • Affiliate marketing
  • Network marketing
  • Becoming an Internet Marketing coach yourself
  • Marketing a conventional High Street product /service based business
  • Blogging (a pre-requisite for any of the above, in my opinion)

I paid a lot of money for a coaching program several years ago – but, although I did learn things from it, knowing what I know now – it wasn't the right program for me at that time. I didn't choose wisely – because I didn't fully know what end result I was hoping to attain. The whole “earn money online” topic was far wider than I had imagined.

Before you choose a program, think very clearly about what your goals and intentions are and check whether they fit in with what your coach is offering.

So with that warning out of the way, I will make some recommendations of coaching programs / mentors.

Where To Get Coaching / Mentoring

I have a very good relationship with one or two Internet Marketing Coaches and I'll happily put you in touch with one of them. But first you and I have to have a chat and see which is the best fit for you.Learn Internet Marketing

So please contact me to arrange a free no-obligation coaching session.

Good and bad news…. as my Christmas visitors are firmly entrenched here, leaving me with little time to work  until I'm “back to my normal routine” and I put more hours into studying it properly.

My Coaching Experience

Getting back to the main topic of the post, although the coaching academy definition would let me call myself an Internet Marketing coach, I'll come straight out now and say that becoming an Internet Marketing Coach (or mentor)  is not in my plans, because I still have so much to learn myself.

Funnily enough one reason I could theoretically call myself an Internet Marketing Coach – now I come to think of it – is that I do have a long-forgotten qualification as a coach with the Coaching Academy mentioned above.

This was as an add-on module to the nutrition consultancy business that led me into Internet Marketing all those years ago, when the original idea of nutrition coaching morphed into coaching “one-person nutrition businesses” who were having difficulty with the transformation from being employed to self-employed.

I was doing this with my partner, also a qualified coach, but he became too ill to work, then sadly died. During his long illness we just didn't want to see clients, and it was about that time I started blogging more about Internet Marketing than nutrition and coaching.

Funny, the twists and turns of fate, but I am happier in the Internet Marketing sector 🙂


Joy Healey

I left it too late to plan for a financially secure retirement. Don't make my mistake. Start building an extra income with a part-time (or full-time) business online. Think you don't have time? Can't afford the start-up cost? Can't meet sales targets? Contact me for free advice (no obligation) on the best fit for your circumstances. Exciting retirement business opportunities here.

Sue Bride - February 2, 2016

Sometimes you need help from someone who is a level or three up from where you are now, because they are up to date and understand the issues you’re going through. What made someone an online success 5 years ago may not apply today. So although you might not want to set up your own coaching program you do offer expert tips, Joy. Recommending where to find a variety of good coaching is an example. There’s some truth to the saying “Those that can’t do, teach” when it comes to those offering coaching. Recommendations, based on experience, are vital. Thanks Joy.

    Joy Healey - February 3, 2016

    Hi Sue,

    Good points you make there, because online marketing techniques change really quickly.

    The first coaching I ever had was about ten levels too high for me, although I will say I did take some lessons on board.

    Yes, I’ll happily stick to sharing tips based on my experiences.

    Thanks for your visit and enjoy the rest of your week, Joy

Kim Willis - February 3, 2016

Hi Joy

I believe in the value of coaching and mentoring. I got my start in the online space in 2006. Within a month, I made full-time money. This was partly due to the support I received from my mentor. She helped me set up my advertising campaigns which proved to be a very smart move.

The other reason I did well was that instead of marketing small-ticket products as an affiliate, I was selling big ticket products with a minimum price point of $1200.

You have covered both of these points in your blog post, which is good news.

Good luck with your new adventure in the world of big-ticket marketing


    Joy Healey - February 3, 2016

    Hi Kim,

    That’s an impressive result and a big hats off to your mentor and the high ticket strategy.

    I’m looking forward to moving forward with this strategy. Not expecting it to be as fast as that purely because of my other commitments, but others in our group are doing really well.

    Thanks for your visit – don’t worry about the comments – I’m getting them, they are held even though it might not tell you they are!!


Wendy Stirnberg - February 5, 2016

Internet marketing is exactly that, marketing. If one has a good product for which there is demand then one can sell profitably. If one’s product is neither good nor in demand no matter how much promotion one puts behind it, it won’t be a sustainable business.
Business is hard work. It is not cash for free.

    Joy Healey - February 5, 2016

    Hi Wendy,

    Well yes! It could only be in the “work from home” Internet Marketing arena that people suspend intelligence and imagine that calling yourself an Internet Marketer is a way for money to drop free into your lap.

    Very few people understand how hard you have to work to make ANY business a success – online or offline. There are advantages and disadvantages to starting a business online – but get rich quick does NOT apply!

    Have a great weekend. Joy

Edward Thorpe - February 7, 2016

Hi Joy,

You’d give good value as either a coach or a mentor. Re your definitions of the two, I’d rather have the support of a mentor. I don’t need outside encouragement or motivation. Like you, I’m a show me what & how to do something, then watch me do it, kinda person.

Although my only online coaching experience was rewarding, it wasn’t what I needed. This post has helped me crystallize why. Thanks, I needed that.

Great post. Have a good week.

    Joy Healey - February 7, 2016

    Hi Edward,

    The last time I did any coaching or mentoring I gave so much value (certainly in terms of hours) that I ended up working for about $5 an hour! That’s probably another “self-preservation” reason why it’s not a path I plan to follow again.

    I had “life-coaching” myself but mentoring would have been better for me, too.

    I’m stubborn and persistent with tons of internal motivation and determination – it’s the technical “how-to” that I find challenging.

    I’m finding it much more helpful to have videos I can watch and replay and stop and start.

    Thanks for your kind comments.

    Enjoy the rest of your weekend, Joy

Chery Schmidt - February 8, 2016

Hello Joy, Awesome advice here my friend! Oh yeh I have hired many coaches over the past few years and I have to admit each time I did learn something new but they were just not the right coaches for me.

From this I did set up coaching myself for a while, but these people were sucking the life out of me, so much that I felt like giving it all up.

I then was introduced to a business model where I could make money from my efforts alone and it did not include working with anyone.

Yeha Finally I found my calling but soon after I started getting some success, I did feel the need to share once again, but this time, I have the tools and training in place where I don’t need to do any hand holding. ( Well not a lot anyways) LOL

Well I am off to check out Mark’s post you shared.
Thanks and do have an amazing new week ahead
Chery :))

    Joy Healey - February 8, 2016

    Thanks Chery,

    I’m SO pleased you agree with me about the coaching, I did feel drained after the little bit I did. It was frustrating because, when I was a coach, people would sit there week after week promising to meet such and such a goal – then “something got in the way”. And I can sympathise with them, because when I was being coached the same would happen to me. It’s one thing to promise your coach to do something, but when a family crisis, or a hacker crisis comes up, that fire has to be put out first.

    It’s not motivation I’m lacking, it’s time and detailed knowledge. And I’m NOT one to spend time relaxing when I should be working – it’s more likely the other way round.

    I’m glad you’ve found the best business model for you. Likewise I’m enjoying my new venture because “If it’s to be, it’s up to me”, which – as you say – is how I work best. Although, as with your company, the support and training are there on demand when I need them.

    You have a great week too, Joy

Digital marketing agency - February 8, 2016

Now-days internet marketing is an essential tool to reach out to your desired customers and provide the requested information to them. Firstly you should set your goals and according to that you should plan your strategy.

    Joy Healey - February 9, 2016

    The coaching program I recommend (and am following) is very hot on goal-setting and strategy planning – yes they’re essential elements of Internet Marketing.

Cindy Hoffman - February 11, 2016

Hi there Joy, nice write up there.
My internet marketing story and how I started coaching people is a little bit different. I didn’t even realize it when I got in. I used to be a fan of webinars which focused on SEO and Social media marketing because I wanted to do something on our business. Later on friends started seeking advise from me and it ended up being a coaching session. I then started a blog and as I learned from those up higher than me, I put down the learned tips in my journey. And that was it. Thanks for sharing the post.


    Joy Healey - February 11, 2016

    Hi Cindy,

    That sounds a good way to get started coaching people, and if it gave you the confidence to go on and get paying customers for your coaching, that’s great. Hopefully your friends gave you good testimonials as social proof to give confidence in your abilities prospective customers.


masum - February 14, 2016

Thanks for sharing with us your coaching offer. I am really excited to learn about internet marketing and want to accept your free coaching session.

    Joy Healey - February 14, 2016

    That’s great. You can learn how to take up the free coaching offer on my Contact Me page: https://joyhealey.com/contact-me/. I look forward to helping you get started with your chosen path.

Asif - March 13, 2016

Hi Joy, I want to join your training, Can you Tell me What I Can Do to Join Online Training?

    Joy Healey - March 14, 2016

    Hi Asif…

    Sorry! It wasn’t very clear in the post was it? LOL

    Here’s the link to Affiliate Club here: https://joyhealey.com/AFC-info

    Let me know how you get on – I’ll be watching out for you.

    Joy – Blogging After Dark

VK Associate - June 23, 2016

Now-days internet marketing is an essential tool to reach out to your desired customers and provide the requested information to them. Firstly you should set your goals and according to that you should plan your strategy.

    Joy Healey - June 24, 2016

    Certainly – and the tools and training packages that we recommend will help anyone with their online marketing.
    Please contact me for more information.

    Joy – Blogging After Dark

Adrienne - September 4, 2016

Joy, it is not always easy to know when to to have a coach or mentor. Thank you for talking about the different options. I had a life coach for awhile. My husband and I also had a business consultant (mentor) for a bit, too. ~Adrienne

    Joy Healey - September 4, 2016

    Hi Adrienne,

    Yes, I agree with you. I’ve tried most options, life coach / business coach. Some worked better than others and that was largely because, of course, we’re all individuals.

    That’s why I like to chat to people first to get an idea of what’s the best way to go.

    Joy – Blogging After Dark

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