Reuse A Blog Post As Video

Re-Purposing Blog Posts – Part 2

spiders-web-px_250One of the themes of the Internet Marketing training I'm following is getting the most out of all the content I create.

I've created hundreds of blog posts here, and while that's a good start, what I need to do is get more use out of them by repurposing them. So one post turns into 5, 10, 15 sources of information located at different places online.

Spinning a web of content with my original blog post at the centre, is one way I have heard it described.

Another way of looking at it is taking your content to “where the audience is”.

I started creating my spider's web a couple of weeks ago and wrote about re-purposing my posts using PDF and PowerPoint presentations.

I loaded these presentations onto the document sharing sites as mentioned in that post, and checking back a couple of weeks later it seems that the presentations have had a “low hundreds” number of views. That's several more sets of eyes than I would have had without them being there.

This hasn't translated into an avalanche of sales yet! If only! But this isn't the fantasy world of “get rich quick”, it's the real world of “build an online business”.

The next stage was to reuse a blog post as video to load onto various video sharing sites – something I was a complete newbie at.

As an aside, if you check those presentations now, you won't see as many views as that, because I took them down to “start again”, for reasons I'll explain briefly below.

A Step Sideways For Rebranding

Until just a few days ago, my Blogging After Dark “branding” was a free Pixabay image with some text on it, and while it “did the job”, I was looking for something a little more distinctive than a free image – and also a more consistent view so that my blog (here) matched with:

cropped-logo-NOT-transparent-520x520.jpgSo I worked with another online marketer, who is also on Fiverr, and he produced me the new headers that you can see on my blog, and also the logo here on the right.

I hope you like them. My new look isn't yet all the way through my old posts, but I'm changing the Pixabay images as I bump into them.

Unfortunately I had produced the first two PowerPoint and PDF presentations with the old branding and – being “me” – I couldn't bear to have them inconsistent. So I re-booked Jen, who designed them originally, to change the final couple of slides to match my new branding and links.

The Obvious Way To Create A Video

Well, I guess sane people just switch on their phone and speak at it with the video record button on.

I'm afraid that's not for me 🙂 Far too shy. I have produced several videos like that and each one has been progressively worse and ended up, not just in the Recycle Bin, but deleted from it.

This is the person who can't even bear to have a photograph taken! Yes, there are one or two scattered about online, but for every one you see there will have been at least thirty deleted. It's my proud boast that when I came back from my two week holiday there wasn't a single photo with me in it (well, not on my camera anyway).

I'm just camera-shy and video-phobic. So the way that normal people create videos isn't for me.

Which is just an apology for the long-winded explanation to follow. Believe me I have paid in time and money to get these videos created.

However, hopefully having worked out my system, future videos should be easier.

First Attempt At Video From Presentations

So – for me – stage 1 (done) was to have PPT and PDF files created. Then into my series of mistakes. Published here (a) in the hope of saving those just starting out with video from making the same mistakes and (b) to remind myself not to make the same mistakes again!

mistakes to avoid in online businessMy first mistake was to notice that while “Click here” works fine on a PDF, it doesn't work at all on a video. So back to Jen to remove the references to clicking links.

My second mistake was to realise that the landing pages I want to promote from the video have terrible urls – e.g. http://clika.pe/l/192/37713 which doesn't lend itself to being copied down from a video.

Instead I've now used the free Pretty Link plugin to translate that into a much more friendly http://JoyHealey.com/IMTraining intended to convey “Ask about Internet Marketing Training” while being short and not prone to mis-typing.

I have also included the landing page link in the video description on YouTube.

Learning, but slowly!

Movavi Video Editing Suite

My third mistake was to fail to appreciate that I needed video editing software. Yes, this is real beginner stuff – and had I more closely studied the training on the topic, I would have found a recommended free editor, but instead I alighted on, and purchased, the Movavi Video Editing Suite, which actually I like very much and find easy to use. So the purchase wasn't a mistake, just not following the training.

reuse a blog post as video

Fourth mistake – I assumed that what I had purchased included a module to convert PowerPoint presentations to videos.

Wrong – that was an add-on. It was only a few dollars extra, and I was liking what I saw of Movavi, so I purchased the PPT converter add-on.

Another full-stop.

To convert PPT to video required MSOffice to be running, NOT just Open Office (the freebie). This was actually clearly stated in the software requirements, but I had incorrectly assumed Open Office would be satisfactory. Several helpful responses from Movavi support pointed me to right version of MSOffice. Yes – the version really mattered!

PowerPoint Incompatibilities

Mistake five: there were one or two textual changes I wished to make in the presentations, and I innocently imagined that I could load up the PPT file that Jen sent me into my own version of Open Office, make a few changes and save it all. No such luck – my Open Office destroyed Jen's file (in subtle, non-obvious ways), but luckily she had saved a copy and re-sent me it.

So…. Jen is working with MSOffice, MovAvi needs MSOffice to do a PPT to video conversion and I'd been meaning to buy it for my book-keeping work, so I eventually did.

£115 down- although I am delighted to be using “proper” Excel and Word again for my book-keeping and my eBook creation (that's another story!) Open Office just kept crashing and slowing me down.

Sadly when I loaded the PPT Jen had produced (with a different version of MSOffice to what MovAvi needed) the conversion wasn't rendered truly enough for me to use it. So I abandoned conversion to video from PowerPoint and MovAvi promptly gave me a refund for that module. Excellent support from the company.

(I have yet to explore whether my new version of MSOffice is compatible with Jen's version. There's only so much confusion I can take in one week!)

Instead of converting to video from PowerPoint I decided to….

Create A Video From PDF Presentation

reuse a blog post as videoThis actually proved to be fairly easy (finally). I paged through the PDF on my PC, slide by slide, and used the Windows Snipping tool to save an image of every slide. It's only 12 slides long and I don't see me doing longer presentations than that. (The business I am promoting does the serious video stuff for me!)

Minor slide changes can be done in the free version of Canva.com and for the simplest ones, in Paint.

Then I imported the images into the MovAvi editor, added some random transitions between each slide, plus one of their built in music tracks, and there was my first draft.

All a lot easier than fiddling about with PowerPoint.

Mistake 6: I assumed that once I had saved the projects and published the video it would be safe to delete the individual slides. It's not. They must be retained and seem to be reloaded if you load the saved project file to edit the video.

From then it was a matter of adjusting the amount of time allocated to each slide to give people time to read it, which – once I'd got the hang of it – was very straightforward.

Add Intro and Outro with Viddyoze

A little vanity touch was to use ViddyOze to create video clips to be an intro and outro for my video. It wasn't necessary really, but it gives them a consistent look and feel – and incorporates my new logo.

My Finished Videos

reuse a blog post as videoI exported the two videos I had produced and then uploaded them to YouTube, and I now present one of them to you as an embed in my blog!

I'm sure that anyone who regularly produces videos must be laughing their head off that I have been a fortnight (off and on) creating two videos. It may not be a big deal for most people, but it's been a big deal for me! Thanks also to those online friends who answered my questions so patiently.

My “learning video editing” experiences helped me feel very sympathetic for the new online marketer I saw asking for help in our closed Facebook group because she was finding WordPress very hard. I remember when I thought WordPress was the most difficult thing in the world, and now – well, it's not, but video creation is!

Hopefully with the notes I have made, my next video won't be such a mystery. Anyway here is one of them. It relates to my original post about Affiliate Marketing vs Product Creation.

Please be gentle with me and don't criticise my baby harshly. I know it's not perfect, but I have learned a lot and I will be better and faster next time.

How Do YOU Do Video Marketing?

I will soon be starting on training on video marketing (as opposed to creation) but in advance of that, I'd love to hear how you are using videos in your business.

  • Are you a fan of video marketing, and has it been successful for you?
  • Do you create videos the hard way – like I did – or are you brave enough to just turn on the “mike” and go for it?
  • Any (easy!) tips gratefully accepted about how to further reuse a blog post as video

Please share your thoughts in the comments below.

Joy Healey

I left it too late to plan for a financially secure retirement. Don't make my mistake. Start building an extra income with a part-time (or full-time) business online. Think you don't have time? Can't afford the start-up cost? Can't meet sales targets? Contact me for free advice (no obligation) on the best fit for your circumstances. Exciting retirement business opportunities here.

Edward Thorpe - July 18, 2016

Hi Joy,

I’m surely evil because it’s kinda comforting learning that we both tend to learn things THW i.e. The Hard Way.

Nevertheless, your sample vid was worth the aggravation. And, I really like your new logo.

As for re-positioning content – thanks for blazing the path for me. Have a great week,

    Joy Healey - July 18, 2016

    Hi Edward,

    You made me laugh – in a nice way. Yes, if there’s an easy way to do something and a hard way, you can bet I’ll take the hard way.

    And that makes me evil too, because I’m comforted to know I’m not the only one who struggles with these new “to me” Internet Marketing techniques.

    All these youngsters look as if they were born in video production studios, while this whole experience has just driven me nuts. But that has made it all the more rewarding to have surmounted the obstacle.

    I’ll look forward to your re-purposed content – because if ever there was work that deserves more widely sharing, it’s yours!

    Joy – Blogging After Dark

Mark - July 18, 2016

Very well done Joy!

And congratulations on successfully converting your slide
presentation into a video.

You’ve definitely just leveraged your efforts!Great job.

I’m so glad you decided to hang in there until the end, and
complete the project.

You’ve definitely take a giant step forward, and now you can help
and inspire others to do the same!

    Joy Healey - July 19, 2016

    Hi Mark,

    Well, I’m pretty stubborn and certainly hung on until the end.

    Hopefully future videos will be easier – and the information is there now for anyone else who wants to use it.

    Joy – Blogging After Dark

Nicoli Redmayne - July 19, 2016

For the first time I recently recycled an old post and I was surprised at how well it worked! And it took me about 10 minutes to rework it and schedule. Much better than the hour it normally takes!

If you’re interesting in another topic for getting blog ideas, I started doing something that works really well. If I read an article or blog post that gets me thinking, I stick it in my drafts folder with a date on it. So, when I go to write my blog post that morning, I already have a topic and don’t have to think about what I’m going to do. I’ve done that since last week (six blogs posts now) and I’m surprised at how well it works.

    Joy Healey - July 19, 2016

    Hi Nicoli,

    The other plus side of re-using an old blog post just as a blog post is that you will probably already have some comments on it.

    Likewise I save ideas in my drafts folder – it’s much better than starting from scratch because your subconscious mind can be working on it in the meantime.

    Joy – Blogging After Dark

David Wildash - July 20, 2016

Ah the power of persistence. Thanks for this excellent, honest example of the reality of building a business online.

    Joy Healey - July 21, 2016

    Hi David,

    Persistence sounds a lot better than stubbornness 🙂

    I sometimes wonder if I should be writing posts like this – when everyone else seems to be finding it so easy to make money online. Or are they?

    My articles are meant to do precisely what you say – show the reality against the dream that so many gurus try to sell us.

    So if there’s anyone else out there finding that money doesn’t magically find its way into their bank account – I hope my articles will give comfort, and maybe warn people of some of the things that can go wrong, so they can ideally avoid the mistake before it happens. Or if not, at least know they’re not alone in their persistence:-)

    Thanks for your visit David,

    Joy – Blogging After Dark

Flora Mia - July 21, 2016

I need this kind of post to reestablish myself and my website which desperately needs more engagement because I currently have very poor audience interaction.

I really love learning new things just to satisfy my need for a wider audience.

Thanks for this Joy. I want to make my business work now, with no excuses.

    Joy Healey - July 22, 2016

    Hi Flora,

    Glad you are ready to stop making excuses and make a go of your business now – I suggest you watch the free video at: https://joyhealey.com/BCB-video

    Joy – Blogging After Dark

Akaahan Terungwa - July 22, 2016

Hi Joy,

I’ve only just started repurposing, but I’ve already started seeing a ton of good come of it: a completely new set of audience and some extra bucks in the pocket…this isn’t a bad idea at all.

However, video is another thing entirely…in more than my 5 years online, I have only uploaded a video – and that too ended up being deleted 🙂

However, my case is not one of being shy of the videos…rather, it is a clear case of being too lazy leaving my comfort zone, no more, no less. However, I’ll do something about that shortly.

It’s awesome to hear that you found an alternative to running videos the hard way…personally, if I’m to do one now, I’ll still go the hard way – for it appears a ton easier and direct for me.

Be certain to make the day great.

Akaahan Terungwa

    Joy Healey - July 22, 2016

    Hi Akaahan,

    Welcome to my blog – I hope you’ll find plenty of interesting information here.

    It’s such a consolation to know that I’m not the only who isn’t yet churning out tons of great videos. But I’m sure that – like I have just done – you will start making them again with better success.

    Yes, I think most people find the direct way the easiest way. It’s me being too shy and self-conscious LOL.

    Have a great weekend. Joy – Blogging After Dark

The Great Gordino - July 24, 2016

Hi Joy,
I *love* using video as the repurposing model – it really can give us huge leverage to use over and over!
I also love how you shown your learning curve here – something that so many people are scared to go through!
Onwards and upwards,

    Joy Healey - July 25, 2016

    Hi Gordon,

    It certainly makes sense to use our blog posts over again, and – having made copious notes on how to do it, during my painful learning curve, it shouldn’t be as difficult the next time.

    Thanks for visiting 🙂

    Joy – Blogging After Dark

Kim Willis - July 30, 2016

Hi Joy

Thanks for sharing your journey along the road to video mastery – warts and all!

As you’ve discovered, there are different ways to produce video content. And if you’re shy there’s no need to front the camera. In fact, I know an 8 figure earner who refused to front a camera for many years, yet he was still producing compelling videos for his audience, every week.

I’ve been producing video content for years and quite enjoy the process (although writing is still my fav way of creating content). Here are some of the video methods I use:

1. Direct to Camera. The most potent way to communicate a message but it takes skill and confidence. Probably not for newbies.

2. Powerpoint. Slide show with voice over. I use Camtasia to record the screen, but it’s a bit pricey.

3. Word Doc. Content on a Word file page, with voiceover

4. Blog Post. When I create and publish a text-based blog post, I’ll often use Camtasia to record a short promo video of the blog post. I’ll then upload it to YouTube, and include a link in the Description box pointing back to the post.

Some people say they will just hire someone to do the voice part, but I think it’s a bad move. People want to hear our voice so they can become emotionally attached to us. It’s the ‘know, like and trust’ thing all over again.

Thanks for this most helpful post, Joy


    Joy Healey - July 30, 2016

    Hi Kim,

    I’m glad you enjoyed my “warts and all” article on video marketing – and especially for adding your own useful experiences, because I know you’re good on videos 🙂

    First of all – I was SO encouraged by your story of the successful marketer who refused to go on camera, yet still succeeded producing videos.

    Camtasia was a bit out of budget for me, but – as Movavi lets me add a music soundtrack – I imagine that could be my voice instead. More experimentation required, and I guess I’d need to do some adjustment to get the timing right. At the moment I’m full of cold and can hardly speak – so that one will have to wait (any excuse)!

    I saw your blog post video and thought it was a very effective way of promoting the post. Like that approach.

    Thanks for adding your really helpful tips, as I know you’re a very accomplished at video marketing.

    Joy – Blogging After Dark

James McAllister - August 9, 2016

Hi Joy!

Video has been huge for my new business, especially as we’re not really ranking in Google yet and most of the big players in my space aren’t focusing at all on video.

I pay for the content (3 posts / week) so I’ve definitely been looking to make the most out of it, and turning them into videos has been one of the ways I do that.

I’m doing pretty much the same thing, taking the main points and making them into a SlideShare, then using those slides as the video part of the YouTube video. I also use the blog post as a script for the audio. So far, it’s working well.

I suppose I could even strip the audio from the video and turn that into a mini podcast, but haven’t made that move yet.

Anyway, glad you’re repurposing too, it’s so valuable!

– James McAllister

    Joy Healey - August 9, 2016

    Hi James,

    I suppose that’s a huge benefit of going outside the Internet Marketing niche – you’ll routinely be using techniques learned in this very competitive market-place that haven’t even occurred to others. So glad your video marketing skills are giving you a competitive advantage.

    Glad to know I’m working along the right tracks with my re-purposing. I’ll have to build up to audio as a script for the sound-track. I’m something of a late adopter with video marketing.

    Great to see you back on my blog and hope all is going well.

    Joy – Blogging After Dark

Kerie Hinchliffe - August 10, 2016

Wow – a great description of the huge learning curve needed to create videos.

I’m in the process of exploring using video marketing. Like you I recorded a couple of videos to introduce myself, both binned. Now looking at using the free tool Screen-O-Matic to record my screen as I either talk through powerpoints or show using software.

Keep up the process and progress. Using Thomas Edison quote, “I have not failed. I’ve just found 10,000 ways that won’t work.”


    Joy Healey - August 12, 2016

    Hi Kerie,

    So pleased I’m not the only one to feel like this! It just comes so naturally to so many people, but not to me.

    My latest work-round is that I have made a PowerPoint presentation and exported it as a PDF. There’s also an option to output as video, but the default timings weren’t right for me. Instead I’m going to take screen-shots and import them into my the video editing software I use and either add a music background, or voice-over – depending on how many “takes” the latter will need. Watch for music first 🙂

    Love the Edison quote 🙂

    Joy – Blogging After Dark

Adrienne - August 22, 2016

Joy, I have yet to branch into the video portion of things. Ugh! I love taking photos and videos – I just do not like being in them like you! I like the idea by Kim Willis to do a slideshow with a voice over. I think doing one of those I could DO. Kim, I agree with your statement that when people hear our voice they do get an emotional attachment to us. I am going to have to look into doing a slideshow and adding my voice over. Thanks for such awesome ideas, Joy! ~Adrienne

    Joy Healey - August 24, 2016

    Hi Adrienne,

    I hope you will have a go at a slideshow with a voice-over.

    It’s something I’m thinking of doing myself – but I’ve just had a bit of a backlog of work so I’ll be sticking with slideshares for the moment.

    Joy – Blogging After Dark

Lydia - October 8, 2016

Hey, Joy, I got anxiety just reading the challenges you encountered and partly because I knew that would be me. Doesn’t matter if it is online or offline I have the bad habit of start using tools and systems without reading the directions. A lot of assuming gets me in trouble all the time. I love repurposing content. Actually do it on what I call my brain dead, or lazy days. Thanks for sharing

    Joy Healey - October 10, 2016

    Hi Lydia,

    Glad I’m not the only one who feels like this!

    I think we all make the same mistake with new tools and systems – we think we can just do it without taking the trouble to learn how to do it properly, and really it’s time wasted.

    That’s a good tip to do the repurposing content on brain dead days!

    Joy – Blogging After Dark

freelance jobs online for beginners - May 29, 2017

Wow – a great description of the huge learning curve needed to create videos.

I’m in the process of exploring using video marketing. Like you I recorded a couple of videos to introduce myself, both binned. Now looking at using the free tool Screen-O-Matic to record my screen as I either talk through powerpoints or show using software.

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