Why Don’t People Make Money Online?

jigsaw200Why don't people make money online when all the “gurus” say how easy it is? Or rather, why don't MOST people make money online?

I'm sure there's a load of people shouting their mouths off about making money when I suspect they're not.

However, there are others who I genuinely believe ARE quietly doing “very nicely thankyou”. So I still believe it's possible.

In that case what's going wrong?

What's the missing piece of the puzzle?

Why don't people make money online?

Well – reason number one that people are not making easy money online is that the gurus are lying! It is NOT easy. If it were easy, don't you think everyone would be doing it?

My sponsor in a previous company told me “It's simple, but not easy”.

Simple Formula For Success

bracelet-smallerHe wouldn't claim copyright – it's a general marketing principle…..

Find customers with a problem and find a good product that solves that problem, then put the two together. Rinse and repeat.

As an aside, that particular company actually did themselves out of a good business because they solved the problem once and for all.

I'm STILL happily wearing the same wrist-band I bought from them fifteen years ago. And I suspect most of my customers are! Problem solved. There's a picture of it – I still wear it every day, and it fixed the problem I bought it for (RSI).

So amend that formula to “find a repeatable product” 🙂 The health market is a good example.

Reason number two is probably having an unrealistic / poorly-defined goal, and reason number three is lack of consistency / lack of hard work.

I can't stop “gurus” lying, and I can't stop people falling for it. Goodness knows I've fallen for lies and hype myself enough times.

But the rest of this article is, obliquely, about both those other reasons.

Why people don't make easy money online. Three answers here. Click To Tweet

Waking Up Rich

I don't normally like those Facebook live videos so popular now. I don't have the time. I'm busy working! If I have time to watch a video it's more likely to be cats, puppies, Les Brown or TED Talks rather than someone's home-spun philosophy to “brand” themselves.

I already have “my” bloggers / marketers who I follow, and I can barely find enough time to follow them, rather than finding anyone else to follow!

However, there are a few people I know that consistently deliver value and if their video is of a decent (i.e. short!) length, I listen.

I wish I could remember who it was, but one guy spoke about “Waking up rich”.

Let's call him Paul. (If it was another person whose videos I listen to, and you're reading this, please let me know and I'll happily give you credit.)

“Paul” defined waking up rich as waking up with “More money than bills on a month to month basis”.

obstacles250Add to that waking up healthy and with people who care for you. The latter two more important than the financial definition.

Thank goodness I am in that situation. I appreciate my family and health, I work hard and I live within my means, albeit very comfortably.

Do you wake up rich, according to Paul's financial definition?  I hope so. If not, that could be one reason why you're looking into Internet Marketing.

But how many are prepared for the hard work that this needs?

Why Start An Online Business?

My goals are time freedom and security for my old age. No doubt that sounds “boring” to the youngsters among my readers, but trust me, old age comes sooner than you expect. Ill-health can also strike at any time, unexpectedly and cruelly, so I'm making hay while the sun still shines.

Your reasons for wanting to start an online business might be very different, and that's OK too. This article still applies.

On his video “Paul”, a very successful online business person, explained how he asked many people what they wanted out of “home business”.

spade-px_250Most cited a four or five-figure a month earning goal – and I imagine that was probably outside their (current) skill level to attain. (I don't think Paul was brutal enough to say that – but I'm a Yorkshire lass, calling a spade a spade!)

When Paul asked what they wanted to spend it on, they didn't really know. It was just a figure they'd plucked out of the air.

Whether or not he asked what they were doing on a daily basis to attain their goal, I'm not sure. But I bet that very few would honestly be able to give a good answer.

Are You Prepared For Hard Work?

I've found in life that “The harder I work, the luckier I get”. Hard work was drummed into me as a child by my Mum and Dad.

Mum_n_DadMum sadly passed away eighteen months ago aged 92. In her last months she was cared for by a live-in carer, and died in her own home, with my Dad at her side, which was her dearest wish.

At 97, my Dad is still living in comfort in his own home, with the same resident carer. A resident carer is not cheap, but Mum and Dad worked hard to be able to afford it and they deserve it.

What some may consider as a luxury is still funded by the fruits of their labour all those years ago.

Self-employed labour that is. No safety nets. Just regular hard graft.

As a newsagent / “seafront” shopkeeper, every day my Dad worked 12 (yes 12 minimum, 15 in summer) hours with just Christmas Day and Good Friday off. I only remember him taking ONE holiday with us when we were children. His unswerving goal was financial security for the family.

Everyday they worked their plan consistently, and in their later years enjoyed the rewards.  They probably didn't even consider that they were preparing for their retirement – but it turns out they were!

They could have cashed out earlier, but always played it safe – and lucky they did with the current economic state of the world! Had they lived the high life that they could have afforded at the time, they would probably have run out of money before they ran out of years.

Hard Work Builds Successful People

It's not just in online business where hard work pays off. Watch this short video about successful people.

Why would starting an online business be any different?


teamsuccessbanner500So many people claim they want success, but give up so easily.

A couple of weeks ago ten of us set up / joined a Facebook group dedicated to promoting two affiliate marketing programs we were in, with a minimum entry level of $25 (plus $5 admin fee) and the requirement that we all promote it for an hour a day in one of several ways clearly set out, with training – and something for everyone.

There were banners provided for those who like social media marketing, trainings and suggestions for other ways to market the programs and the team.

One of the programs even had a $500 discount at the time.

What could go wrong?

One Week On….

Just three of us, out of the original ten, were still doing our daily hour!

Is there any wonder why people are not making money online?

If you could persevere for more than a week you may like to look at my previous blog post:

If people can't promote something (not necessarily my business, just ANY online business), for an hour a day, perhaps it's time to admit that starting an online business isn't for them?

What do you think?

Alternatively they could look at paying for some good Internet Marketing training (affiliate link).

But even taking a training course is NOT a secret formula to success. The missing ingredient will still be working at least an hour a day (possibly more) to apply what you learn.
Get Rich Quick Does Not Exist! Read what you need instead. Click To Tweet

This Doesn't Apply To My Regular Readers

As I write this article, I'm keenly aware that it doesn't actually apply to most of my regular readers, because I know many of them are diligent bloggers, writing weekly posts that they promote. They almost certainly spend longer than an hour a day!

Some are already successful. Others will get there, so long as they carry on the hard work long enough.

So this post isn't actually aimed at the people reading it. (Bad move, but born out of frustration!)

Please tell me what you think in the comments below – but more important, please share widely that the message of “get rich quick and easy” does not exist.

Joy Healey

I left it too late to plan for a financially secure retirement. Don't make my mistake. Start building an extra income with a part-time (or full-time) business online. Think you don't have time? Can't afford the start-up cost? Can't meet sales targets? Contact me for free advice (no obligation) on the best fit for your circumstances. Exciting retirement business opportunities here.

Erik Emanuelli - October 11, 2016

I agree with everything you wrote, Joy.

I saw so many friends I made online during these years failing not because they were not good enough, the reason was one of the three points you mentioned.

For me, I can resume my online journey with just one word: perseverance.

It took me years before I was able to build something stable and decent on the internet that made me earn more than my full time job…and I’m still working on it.

Excellent post, Joy.
Thanks for sharing!

    Joy Healey - October 11, 2016

    Hi Erik,

    Thanks for confirming that I’m not the only one to witness this phenomenon.

    Such a shame for those who quit because they have been lied to.

    Yes, I’m persevering too. But it’s good to know it can be done.

    Joy – Blogging After Dark

Adrian Jock - October 12, 2016

Hi Joy. Ready for the brutal truth?

John says, “You need to work hard, you need training, it isn’t easy. And eight or maybe nine out of ten will not succeed. Be you that one who will succeed, join me, I’ll help you!”

Martin says, “It’s easy as 1-2-3. This dork with no education and no skills has just made a fortune. Who’s next?”

Both John and Martin are talking about the same program, or whatever you want to call it. Guess which one will attract more people and make more money?

The second one. That’s why the gurus are having Martin’s approach. And more than this, do you know why they have Martin’s approach? Because that’s what most of the people are looking for… Doing nothing, making a lot of money.

If you don’t offer them what they are looking for, they are moving on and eventually will find someone who claims that he offers that dream.

Ask any of these guys to read this article and they will refuse to read it. But if they read it, they’ll say that it sucks. It’s not according to their fairy tales reality. So it’s not good, a waste of time. Even if they fail enrolling in their dream program, they will still say your article sucks. Do you know why? Plenty of “fail, fail , fail before succeeding” taken out of context quotes.

Etc, etc, etc.

    Joy Healey - October 12, 2016

    Hi Adrian,

    Brutal indeed – but deep down I know you’re right.

    So perhaps I should adopt Martin’s approach and give the people what they want? Because if they don’t join me they’ll join Martin in the same program and still fail. Hmmm. Not a happy choice to make.

    Thanks for your thoughts – and especially thanks for telling me what my “commenting” problem was! One day I will get “all my ducks in a row”.

    Joy – Blogging After Dark

      Adrian Jock - October 12, 2016

      He he, Joy.

      I didn’t say you should adopt Martin’s approach. Cannot advise anyone to lie 🙂 Just offered an explanation on why something happens.

      John vs Martin case is valid also for bloggers and blogging. Different cases, but the same principles.

      I used to be John. Never Martin. Now sometimes I’m still John, but most of the times I’m “none of them”. If I know that people aren’t interested in a a certain topic and I have to lie in order to offer them what they want, then I don’t write anymore that article.

      I know this comment is quite cryptic and may be misunderstood. Only my fault coz I don’t want to post a novel here.

      For example, I try not to write anymore articles like this one I’m commenting under. No one cares about such an opinion article that stays between the readers and their dreams. Well, no one except for several bloggers and your friends.

      When I refer to lies related to blogging, some of them are subtle and very much used. Innocently or not. The internet is full of “how to” articles that aren’t actually how to articles but “how I did it ONCE” articles. Huge difference. I wrote an article on this issue. It’s called “Internet Marketing Sins: Beware of the Subtle Lies”

      This is one of the types of articles I don’t write anymore. No one cares anyway, so why bother? 🙂

        Joy Healey - October 12, 2016

        Hi Adrian,

        LOL, no – I know you weren’t suggesting I adopt Martin’s approach. I know you are / have been John and never Martin. I hope the readers whose opinions mean most to me know I’m John and not Martin.

        I guess I wrote this particular article partly out of frustration and partly because I wanted to warn anyone who might join anything with ME that it isn’t as easy as the Martins of this world make out.

        You will probably laugh your head off but when I first got started I really did believe some of these people. Not that it was completely easy but that it was at least doable with some effort. So, for instance, I believed the guy who said I could get a product up and profitable in 60hrs with his coaching. I got the product up (although it took much longer than 60hrs) I just never got to the “profitable” bit LOL. And I’ll freely admit there were mistakes on my side.

        I’ve made plenty of mistakes and I’m still learning from them.

        So perhaps there are still some folk out there willing to do as I did and LEARN. Maybe not.

        > Why bother writing this type of article?
        Well – it’s generated an interesting comment from you 🙂 That’s worth having!

        Perhaps someone else will contribute ?

        Joy – Blogging After Dark

Chery Schmidt - October 12, 2016

Hello Joy!

What a wonderful post! I love how you shared your parents with us and Yes they did have to work hard in their lifetime. We all do if we want to go after our goals.

As far as making money online, well let me just say if it was easy everyone would be doing it.

Far too many people give up before they even give it a chance.

Great Share my friend
Chery :))

    Joy Healey - October 12, 2016

    Thanks Chery,

    It’s funny but somehow the “working hard” that I did alongside them doesn’t actually seem as hard as working online – probably because it was so obvious what to do in the shop, whereas there are too many options online.

    Those days working in the family business were so happy 🙂

    Joy – Blogging After Dark

Philip V. Ariel - October 12, 2016

Hi Joy,
This is indeed a motivational piece!
Yes, as you said, this is not for your regular visitors!! LOL
But I am sure this applies to them too! Though they are diligent in their Perseverance,they still need some more motivation LOL
I fully agree with you JOY the points you noted down here.
The video is really worth watching, Amazing people shared their view on this subject.
In short Perseverance is the Keyword here.
Let us not give up!
Let us aim or imagine for the BIG!
Thanks again for this wonderful and uplifting motivation piece!
May you and your readers pick these tips for their daily life and activities
~ Phil​ ​

    Joy Healey - October 14, 2016

    Hi Phil,

    I’m glad you agree and found my article motivational 🙂 After writing it, I wondered if I had been too “heavy” on the hard work side of Internet Marketing.

    I suppose even my regular readers sometimes flag a bit and need encouragement, so hopefully they found it here by realising that IM is not easy, but it’s worth persevering. I know I sometimes get discouraged. But having my various online communities helps me keep going forward.

    Glad to see you back here again 🙂

    Joy – Blogging After Dark

Paula - October 12, 2016

Hi Joy!

You do not fail until you quit! Insightful statement about the virtue of persevering! However, sometimes if we quit, it is because a new beginning in another direction grabs us! Great info here Joy, thanks for sharing.

    Joy Healey - October 13, 2016

    Hi Paula,

    Good point. I will admit that there are times when I’ve decided that “enough is enough” and changed direction. I like to think that it’s because I learned a lesson and won’t make the same mistake again.

    Joy – Blogging After Dark

Farkhana Iqbal - October 14, 2016

Many people don’t make money online because they have not discovered the reliable source of earnings.

The Online Scams are also a reason which keeps them away from online earning.

    Joy Healey - October 15, 2016

    Very true Farqhana, which is why I want to encourage people to understand that unrealistic promises are scams and they can only find reliable earnings if they work consistently at a program that has a good sales funnel with some valuable high-ticket products inside.

    Joy – Blogging After Dark

Amar kumar - October 15, 2016

Hey Joy,

One crucial element of that plan is our marketing strategy. Because this strategy is buried in the larger business plan, many small business owners may not give marketing the time, research and attention it deserves, assuming that they know their customer base and how to reach them.

Fast growth is easier to achieve in sectors driven by innovation, and launching new products or services can fuel considerable growth quickly. Most businesses opt for gradual, organic growth that is more manageable and involves less risk.

Social media become good platform to encourage our online business or to make our blogging successful. It is really very helpful to develop good relationship with our audience and therefore helpful to maximize traffic as well as productivity. Eventually, this post is very helpful for online marketer and blogger to achieve success.

With best wishes,

Amar kumar

    Joy Healey - October 15, 2016

    Hi Amar,

    You’re absolutely correct – especially about the business plan.

    Sadly most newcomers jump into online business / Internet Marketing with NO business plan and no marketing strategy. Even those, like me, with experience of building an offline business. Somehow when confronted by those glossy online adverts and websites it’s easy to suspend all common-sense and just dive in.

    Having a business plan is a crucial element, but sadly neglected for the majority of solopreneurs.

    Joy – Blogging After Dark

David Merrill - October 17, 2016

By Paul’s definition, I think a lot more people wake up rich every day than realize it 🙂

It’s true.

We have far more than we are aware of, and we are far more capable of having everything we want than we know.

It does get down to hard work, consistently and over time.

Interesting post, Joy, and very inspiring.

    Joy Healey - October 22, 2016

    Thanks David,

    Glad you enjoyed the post. It certainly made me stop and think – at a time when I was feeling “hard done by” – that I am extremely lucky by most people’s standards.

    Paul’s talk inspired me, and I felt better after writing my post too 🙂


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