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Content Repurposing 101 Is Here

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What Is Content Repurposing

content-marketing-pxbContent Repurposing, quite simply, is using content you've produced once before – again!

When, like me, you're a part-time online marketer you need all the help you can get with building a brand and spreading your presence wider.

Reusing existing content is something I have “dabbled in” previously, but not taken full advantage of.

Here are a couple of articles describing what I have done in the past.

Repurposing an eBook for Kindle

Reuse a blog post as a video

The infographic below gives Content Repurposing 101 – well actually it is way beyond 101. But, I had to come up with an article title!

Content Repurposing – Why and How?

Here are some of the topics covered:

  • Content Revamp vs Content Repurpose – be sure you know the differences between them and why you would choose one over the other
  • Main reason for Content Repurposing – most people will re-use their existing content to reach leads in different stages of their online journey. Also those who are on different platforms from those you normally frequent.
  • Benefits of Reusing Existing Content – increased efficiency, save time from creating new content, ability to expand or amend your ideas, cross promotion, to extend the longevity of your content, to improve SEO and your authority
  • What Content to Repurpose – choose evergreen information and /or topics that attracted a lot of interest when you first published them. Check first whether you need to update them slightly since they were originally published; and to make sure they are general enough for a wider audience than you originally produced them for.
  • How to Repurpose your Content – you can use parts of blog posts on different social media platforms. Perhaps take a series of your blog articles and turn them into an ebook (paid or a free lead magnet). I have taken ebooks and added them to Kindle. I have turned blog posts into videos and slide presentations.  Braver folk than I could read their blog posts and turn them into videos, podcasts, blabs etc. With enough skill (or a professional, in my case) you can turn textual content into an infographic like the one below.

Results of My Content Repurposing

I checked out the results of some of my previous content repurposing endeavors and while I can't tell you I've been deluged with new visitors, my videos and slideshares have generated a few views.

Maybe about 500 in total – but, hey paying for 500 sets of targeted eyes on my work would normally cost more than the few Fiverr gigs it took for me to get them done.

Enough of the overview – here's an infographic showing….

Content Repurposing in a Nutshell

All you need to know about Content Repurposing Click To Tweet

Infographic reproduced with permission (see below).

Content Repurposing in a Nutshell (Infographic) - An Infographic from CJG Digital Marketing

Embedded, with permission, from CJG Digital Marketing

Your Experiences With Content Repurposing Please

As ever, please comment below with your own experiences of Content Repurposing.

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Joy
 

I left it too late to plan for a financially secure retirement. Don't make my mistake. Start building an extra income with a part-time (or full-time) business online. Think you don't have time? Can't afford the start-up cost? Can't meet sales targets? Contact me for free advice (no obligation) on the best fit for your circumstances.

  • Hi Joy,
    I have always done content repurposing but I must say that this post of yours is good for Newbies.

    Thanks for the share.

    Have a good day.

    • Joy says:

      Glad you think it’s helpful Robin.

      Yes, it’s certainly aimed more at newcomers to blogging, but hopefully even experiences bloggers may find a new tip or too.

      Joy – Blogging After Dark

  • Lea Bullen says:

    Hi Joy,

    Repurposing your content is good. As you said it saves time from having to create something from scratch but I also think it’s good because it allows you to broaden your audience a bit. Like if you decide to turn a post into audio or video it might reach someone that it otherwise wouldn’t have (say that person prefers not to read). Nice infographic.

    ~Lea

    • Joy says:

      Hi Lea,

      That’s a good point about the type of media a person prefers. I very rarely bother to listen to videos longer than a couple of minutes (other than a few people whose content I really value) but I will scan or read an article because I can go at my own pace.

      Joy – Blogging After Dark

  • Content repurposing works well for us. We have converted our top blog post as an ebook/PDF and used it for gathering leads.

    • Joy says:

      Hi Sammy,

      I’m pleased you have successfully re-purposed a blog post and used it as a lead magnet. It just proves the concept works 🙂

      Joy – Blogging After Dark

  • Ravi Chahar says:

    Hey Joy,

    For better SEO, you should try to repurpose your old content. People like to reach out to the blogs with the perfect visual content.

    The most important things is how you manage to keep it with the quality. You can even get the new ideas during this process.

    The infographics can be really helpful.
    Thanks for sharing with us.

    ~Ravi

    • Joy says:

      Hi Ravi,

      That’s a good point about improving SEO and visual content. When I first started blogging I didn’t bother much about visual content. I felt I was “writing” not illustrating. However I have learned that, online, people seem to prefer their content to include images. So that’s been another way I have repurposed my posts.

      Joy – Blogging After Dark

  • Mandy Allen says:

    Very lovely info graphic, Joy. I love to see them and do wish I could create something like that, but alas I have no design skills whatsoever! I agree with re-purposing content. I was talking to someone earlier about this very thing and saying a good idea is to go back through old posts and see if they need updating as we often leave old content and the facts are changed in some way over time. It’s always a good idea to take another look.

    Enjoy the journey!

    • Joy says:

      Hi Mandy,

      I’m glad you liked the infographic. Likewise I’m not a skilled designer, so I was particularly pleased to find someone who was encouraging bloggers to share one they had already prepared! Much easier 🙂

      Recently I looked back at some of my much earlier posts and was horrified just how out of date they already were. That type of repurposing is yet another on-going task.

      Joy – Blogging After Dark

  • Amar kumar says:

    Hey Joy,

    It appears clear that content creators are turning to repurposed content to improve SEO, reach new customers and increase retention rates. We can adjust our content to reflect the medium it is going out from, ensuring that we add value to our readers. We can start by tweeting out the most interesting parts of our content that we feel for audience, will enjoy the most.

    Social networks such Facebook, Twitter and LinkedIn each one is a great tool to repurpose and share our content. It is really very informative post regarding this subject, thanks for sharing your worthy thought with us.

    With best regards,

    Amar kumar

    • Joy says:

      Thanks Amar,

      It’s true that when I revisit old blog posts to repurpose them I take much more notice about SEO than when I wrote it first time. That’s probably because, a few years on, I’m more aware of it.

      Taking a paragraph of a blog post and sharing on social media is another way to make extra use – thanks for reminding me.

      Glad to see you on my blog again,

      Joy – Blogging After Dark

  • Neena says:

    Hi Joy,
    I like to repurpose content as well. Often just revisiting an old post spurs new ideas for a whole series of new posts – which is a bonus.
    Recently, I created an email series for new subscribers just from using articles in my archives. It made the whole process so much easier than coming up with it from scratch.

    • Joy says:

      Hi Neena,

      Once you have a core of posts, it’s well worth revisiting for new inspiration.

      I really like your idea about using old articles as an email series.

      We spend so long creating these posts it’s a shame not to get the most value from them.

      Joy – Blogging After Dark

  • Sue Bride says:

    I’m updating popular posts that need recent information. Although they are attracting search engine traffic the bounce rate in some was high. For those completely out of date I’ll add a note to the top, and refer on to another post or category where I can. (Some resources I talked about 6+ years ago no longer exist.) As you say it’s an ongoing process.

    I haven’t yet re-purposed content as far as publishing information in a new post is concerned. There is one post, however, that I’m considering altering the date on to make it like a new post. (as the permalinks aren’t date based I can’t see a problem with that. The other option is adding it as a featured post.

    Your infographic is superb!

    • Joy says:

      Hi Sue,

      Thanks for adding those extra tips – very helpful!

      My blog isn’t as well-established as yours, although I guess there probably are some posts that are no longer relevant if I did a thorough review. Every so often I bump into something obsolete and have to do major surgery.

      Glad you like the infographic. It’s republished with permission – wish I could take credit it for it myself 🙂

      Joy – Blogging After Dark

  • Hi Joy,

    Great stuff and excellent infographic. I’d say your results from repurposing isn’t too shabby. Have a great week,
    Edward

    • Joy says:

      Thanks Edward,

      Well, I was pleasantly surprised. I guess it’s only in the “promotional sales page” world that you get tens of thousands of views.

      And it’s early days still 🙂

      Joy – Blogging After Dark

  • I found this article to be quite helpful. I do some repurposing but not as much as I should.

    I have been working through some older posts and updating them, adding better pictures and doing similar such things.

    • Joy says:

      Hello,

      I’m glad you found the article helpful.

      As our blogging expertise improves we can look back on old posts and see how they could be improved. So going through older articles and updating them to improve images, formatting and SEO is a useful exercise.

      That’s certainly something I do every so often – an example that springs to mind is when I realise I didn’t know about featured images “way back when” – and now I do. So when I spot an article without a featured image I go back and add one.

      Joy – Blogging After Dark

  • Awesome infographic Joy! Wow power packed full with some great tips! I for one need to start focusing more on content repurposing..

    Thanks for sharing
    Chery :))

    • Joy says:

      Hi Chery,

      Glad you liked the repurposing ideas and infographic.

      Yes, I guess we should all do more of it – so it’s good to have a checklist like this to remind us.

      Enjoy the rest of your weekend, Joy – Blogging After Dark

  • Beth Hewit says:

    Hi Joy,

    Thanks for sharing this infographic. Lot’s of really great information. I think we sometimes forget that we have a wealth of really great information at our fingertips that we fail to repurpose. Thanks for the reminder.

    Beth 🙂

    • Joy says:

      Hi Beth,

      Yes, it is easy to focus our efforts on creating new content over and over again, when we could capitalise on blog articles we can reuse.

      I’m also working on another different way to reuse my blog posts as Facebook Instant Articles.

      Joy – Blogging After Dark

  • Lydia says:

    Hey Joy, love the infographic the information is a good reminder for me. I tend to miss a method. I need to repurpose some content to a slideshare powerpoint. I usually just do a video about the topic without the slides.

    • Joy says:

      Hi Lydia,

      Glad you like the infographic. There are so many ways to repurpose content that it’s good to have a reminder so that we can ring the changes.

      Joy – Blogging After Dark

  • DeeDee Lynn says:

    Hi Joy. Great infographic! I have plans to do some content repurposing, once I get enough content on my blog. It has been a chore starting over from scratch, but I think by the first of the year I should be able to do more. All I’ve done so far is some YouTube videos. Thanks for this valuable information.

    • Joy says:

      Hi DeeDee,

      Glad you found it useful. Well done getting YouTube videos – I must confess I struggle with videos. Got a mental block LOL.

      I think the content on your blog would be brilliant for an eBook – but sure you already know that 🙂 Good luck with it.

      Joy – Blogging After Dark

  • Excellent Infographic and tips. I use several of these strategies to repurpose content and two of my favorites are Pinterest and SlideShare. I get a pretty good amount of traffic from both of those sources so it’s been well worth the effort.

    • Joy says:

      Hi Marquita,

      Glad you like the infographic and already use some of these content re-purposing tips. Pinterest brings me some traffic too – I should be more consistent using it. Slideshare is pretty new to me, so I’m pleased you’ve confirmed it’s worth my while to continue.

      Joy – Blogging After Dark

  • Paula says:

    Great post Joy. If I read your stuff I will learn alot. It is amazing how much there is,to learn. It is fun and challenging. I have revamped but not Repurposed. Gonna keep this under my hat. But my content is nothing like your detailed, prolific stuff.
    I like short sweet inspirational and informational stuff. For me it is more like KISS….makes life easier for me. Lol. I am always amazed at others’ great content….like yours!

    • Joy says:

      Thanks for your kind words Paula.

      I often wonder if I rabbit on too long…. but even if I set out to write a short post, it sort of grows.

      Your comment on this old post reminds me…. time to do a bit more content repurposing myself!

      Joy – Blogging After Dark

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