Table of Contents
Here’s Exactly Why Nobody is Reading Your Newsletter
Image credit Email newsletters are one of those things people talk about like it’s this obvious small business move. Well, when it comes to marketing your small business, people always like to act as if it’s all a cakewalk, but the newsletter seems to get the...
3 Ways To Increase Footfall With Clever Signage
Signage is one of those underutilised forms of marketing that’s far more effective than people give it credit for. You assume that signs exist to display your business name - but you can do so much more with them. To prove that’s the case, here are three ways to...
Case Study: Solve a Problem to be a Winner
You don't need to write War and Peace to pull in some fast cash. (In fact, that's probably a guaranteed way NOT to pull in fast cash!) You just need to solve a problem that someone else is facing. CASE STUDY — New Mom Makes $1,080 Selling “Sleep Schedules That...
Want More Clicks? Stop Writing Emails and Start Showing Them
Why Video Emails Are Outperforming Your Best Copy and How to Use Them Without Getting Fancy PLUS 7 High-Converting Video Email Scripts If your email open rates feel like a slow crawl and your click-throughs are flatter than last week’s soda, here’s the truth: you...
The History of Blogging, From Online Diaries to Automated Blogging
Have you ever wonder how we got from online diaries to automated blogging? A Short History of Blogging People started blogging for the same reason they start conversations, they had something to say and nowhere to put it. In the early days, a blog felt like a small...
“Reply to Get It” DM Funnels on Instagram, A Simple Setup That Still Works in 2026
What are DM Funnels on Instagram? If you’ve been on Instagram for more than five minutes, you’ve seen examples: “Reply ‘GUIDE’ and I’ll send it over.” It looks almost too simple. Like one of those tactics that should’ve stopped working years ago. But in 2026,...
The Newsletter Shake‑Up: Reinventing the Inbox for 2026 and Beyond
Newsletters have long been a marketing safe haven: You own the list, you dodge algorithm swings, and you can talk directly to your fans. But we’re entering a new chapter. The “golden age” of newsletters—the era of explosive growth and easy land grabs—might be giving...
AI Is Triggering a “Reverse Dunning-Kruger Effect”—And Marketers Need to Wake Up
AI Is Triggering a “Reverse Dunning-Kruger Effect”—And Marketers Need to Wake Up (Adapted from research reported by Jessica Stillman, Inc.com) If you think you’re an AI genius… odds are you’re not. And no, that’s not an insult. It’s science. Jessica Stillman of...
The Big Book of Promo Ideas for 2026: Is It Worth It for Affiliate Marketers?
Have you got your promo ideas for 2026 yet? If you promote offers online for any length of time, you hit the same wall over and over: “What on earth do I say today?” That’s why The Big Book of Promo Ideas for 2026 caught my eye – and why I wanted to give you a...
Free Lead Magnets vs $7 Offers: The Debate No Marketer Can Seem to Shut Up About
Every few months, the marketing world finds something new to argue about. Last year it was “Is Instagram dead?” Before that, “Is blogging dead?” Before that, “Is email dead?” (You know what’s never dead? Marketers declaring things dead. If the industry had a mascot,...
Stop Guessing, Start Selling: 5 Marketing Hacks Science Stole from Your Brain
Research shows these tiny marketing hacks can skyrocket your conversions — no PhD required. Marketing isn’t just art — it’s science (and occasionally a bit of witchcraft). Thomas McKinlay, founder of Science Says, digs into the data so you don’t have to. His...
Quirky Idea That Became a Marketing Goldmine
Looking for a quirky idea to become a marketing goldmine? Try some of these. From $1 to $66,795: How a Quirky T-Shirt Idea Became a Marketing Goldmine In 2008, Jason Sadler turned one of the strangest marketing stunts of the decade into a six-figure business. The...
Your Fortune With Faceless Videos: How to Build a Wildly Profitable Channel Without Ever Showing Your Face
Forget ring lights, perfect hair, and endless retakes. The new wave of creators is cashing in without ever stepping in front of a camera. Welcome to the era of faceless videos—where story, sound, and strategy beat selfies every time. Why Faceless Videos Are Exploding...
Marketing Webinars Are Quietly Crushing It : Are You Missing Out?
If you think marketing webinars are yesterday’s trick, you’re missing the bigger picture. Webinars are quietly crushing it. In 2025, webinars didn’t just hold on—they quietly levelled up. Data from ON24, Contrast, and DemandSage shows more people are signing up,...
Facebook’s Ad-Free Subscription: Implications for Advertisers and Viewers
Have You Been Offered Facebook’s Ad-Free Subscription? Facebook now offers users the option to pay for an ad-free experience in certain regions. This shift—partly driven by regulatory pressures and changing user expectations—has real consequences for both sides of the...
Faceless Videos are Fearless Videos That Drive Clicks, Sales, and Subscribers
You don’t need a camera-ready face or a Hollywood studio to sell info products and make affiliate sales with video. In fact, faceless videos can be more effective for digital marketers. Done correctly, they create intrigue, reduce production friction, and keep the...
Why Every Marketer Needs An Affiliate’s “Stop Doing” List
Every Marketer Needs a “Stop-Doing” List to Scale Smarter Most online marketers obsess over to-do lists. You stack tasks, check boxes, and feel productive—until you realise you’re still drowning in busywork and not moving the needle. That’s where a “stop-doing” list...
The Unhinged Swipe Vault of Calls to Action
Most calls to action are boring. You know the ones: “Sign up now.” “Learn more.” “Get started.” They don’t call to action — they politely whisper and hope you’re in the mood. The problem? Your audience is half-distracted, thumb-scrolling through doom, memes, and nacho...
9 Sneaky Marketing Tactics Hiding in Plain Sight
9 Sneaky Marketing Tactics Hiding in Plain Sight—Did You Catch Them? Most marketing strategies shout to be heard—flashy design, loud headlines, big claims. But the real power moves? They’re the quiet ones. The subtle nudges. The psychological whispers that make people...
7 High-Converting 3-Word Headline Phrases That Work Like Magic
Sometimes, all it takes is three powerful words to instantly transform a weak headline into one that demands attention. These tried-and-true 3-word phrases tap into curiosity, urgency, transformation, and trust, making your content irresistible at first glance....
