Community-Led Growth Is Exploding—Here’s How Smart Marketers Are Cashing In
Forget chasing algorithms. The hottest marketing channel in 2025 isn’t public – it’s private. Community-led growth is taking over as brands and creators discover that tight-knit, invite-only communities are outperforming traditional funnels when it comes to content reach, loyalty, and referrals.
So what are these secret weapons?
Thriving hubs like Skool, Slack groups, Circle, Geneva, and Mighty Networks are where the magic’s happening. On Skool, marketers like Alex Hormozi and Justin Welsh are turning members into superfans and customers into advocates. Geneva has become the go-to for Gen Z-led micro-communities. Circle powers 6- and 7-figure coaching empires. These aren’t ghost towns – they’re buzzing with daily discussion, feedback, and peer-to-peer sharing.
And of course there is the well-known Facebook.
If you would like help creating a Facebook group click here.
Why communities work so well?
Because people trust people, not ads. In a private community, content gets consumed faster, feedback flows freely, and referrals feel like conversations – not sales pitches. You’re no longer shouting into the void. You’re building a tribe.
And the numbers back it up: According to the 2024 Community Industry Report, 64% of brands say their community efforts boosted retention, and nearly half saw a direct increase in revenue.
How to ride the wave:
- Don’t go broad – go deep: Build a space around a shared mission or problem. The narrower the niche, the stronger the connection.
- Give members the good stuff: Think live trainings, early drops, or behind-the-scenes access—stuff they can’t get anywhere else.
- Spark real conversation: Ask questions. Celebrate wins. Turn your members into collaborators, not just consumers.
This isn’t a side project. It’s the future of marketing. If you’re not building a private community in 2025, you’re leaving money – and momentum – on the table.
My Own Community Growth
I have experienced this myself.
In at least two ways, more actually, but I don’t want this to become a ‘link-fest’.
One anyone can do: create a community on Facebook. I did this for myself, because it ocurred to me that almost everyone I came across online was already a member of the same business (OLSP, SaveClub, LiveGood, PLS… the list goes on) and everyone was just trying to recruit each other into the same business they’re already in.
Boring and time-consuming.
So I started a small Facebook group where, because we are mostly in the same businesses, we focus on different methods of finding new leads for our businesses.
Despite the name, it’s not just for retirees – it’s for anyone who is foresighted enough to realize that one day they’ll be ready to retire and take things a bit easier, without wondering whether you can afford the finer things in life.
I never thought I’d be ready to retire, and I’m not 100% ready, but I do enjoy slowing down a bit to relax and do the things I want to enjoy before it’s too late.
A Bigger Marketing Community
Just one of the other growing communities I enjoy being part of is MAP (Master Affiliate Profits) – you can have free MAP membership here.
MAP focuses on learning to do affiliate marketing correctly, and you’ll find many newcomers making their first commissions online.
Here’s an overview of what you’ll find:
So join the MAP community, free, click here.
You can get your questions answered and join those earning their first commissions online.
