How Many MLM Businesses To Promote At Once

A Controversial Point!

Now, I don't want to upset any readers here as this is only my opinion – and my personal experience. There are exceptions, and YOU may be one of them.

However, I was discussing the concept of networking businesses (MLMs) with another blogger, James McAllister of James McAllister Online, and he asked me a question that got me thinking:

“How many companies do people tend to promote at one time?”

And, from my personal experience, and from MLM training I've had (admittedly from MLM companies!) I had to answer that:
Successful people promote one business.  Many unsuccessful people (which has included me in the past) try to promote more than one at once.

“There's a saying in the MLM industry that if you try to chase two hares at once, you'll catch neither!”

Of course there are exceptions and you can probably name some high-profile networkers who are successfully juggling two or three businesses and dominating the leader-boards.

But I bet they have a bigger budget than you and I, work those businesses full-time, and probably even have assistants working for them, just to keep all the balls in the air.

Also…. it may be that they have big teams who “follow their lead”, so the teams are doing most of the work at the coal-face, while the leader just hunts out the next “big thing” to move onto when those at the coal-face have have tired of not making enough money to cover their monthly costs.

Well done to them for having built up such a great following. They must be doing something right to have loyal teams.

Why NOT To Promote More Than One Business

  • Promoting two (or more) businesses doubles your costs and the effort you need to be successful. Two sets of auto-responder messages, two sets of squeeze pages, two sets of “thank-you pages”, two sets of business cards, two lots of traffic to buy / find – and so on.
  • What would happen if you put twice the effort into one business?
  • If you have the time, money and  a loyal team – sure, promote more than one.
  • But statistics suggest that over 90% of networkers can't muster all the resources needed to make ONE business successful, let alone two. It's a moot point whether people “fail” or “drop out”, but whichever term you prefer to use, if a networker were happily making a profit, they would still be in the business!

OR… Should You Spread Your Risk?

Some people may fear that it's too risky to put all your eggs in one basket – i.e. promote just one business. But all business by its very nature is risky. Over 90% of conventional entreprises fail too. At least with MLM the cost of failure should be manageable.

But who wants to fail? So here are three ways to minimise that risk:

  • However tempting they appear, steer clear of start-ups. They have a higher risk of failure in the early days. Go instead for a company that has a successful track-record of paying out affiliates over several years.
  • NEVER let any MLM business be the sole keeper of your list of contacts. ALWAYS add people first to your own auto-responder, and maintain a good relationship with them. A great autoresponder is GetResponse – take a free trial here.
  • Choose a company with achievable sales targets, so that if you need to take a break from promoting and purchasing due to pressures of work, time or money, you can leave the business for a few months and return when it suits you, having retained any rank you achieved before your break and continuing to earn from work done earlier.

What I tend to do is work on more than one business – partly because:

  • There can be ups and downs in any business, when one is in a bit of a lull you can do a little more work on another one.
  • Multiple streams of income are good!
  • What appeals to one person may not appeal to another.
  • As discussed earlier, I've been “caught” before when putting all my eggs in one basket.

A Main And A Second Business

I promote more than one business for all the reasons above. The businesses I promote work on the basis of “replacement purchases”, and – very important – you don't have to make repeat purchases of the same old products month after month.

Some people also promote a second business that's complementary to their main business – for instance a business that generates leads and earns you an income at the same time.

Having been let down by more than one MLM I'm no longer majoring in that type of business. However I am promoting a link tracker and shortening service that pays out on a variation of an MLM type pay-structure.

It's too complicated to explain here – but rather neat. Go check out my review of SoManyHits.

Here's why I recommend it to anyone who is already promoting an MLM.

  • It's a useful service for already promoting another MLM AND it won't detract from their main business.
  • They can promote it to their downline as a useful service and earn a secondary income.
  • If they later abandon their original business (and most do, because of tough sales targets and costly, monthly auto-ships) they may then decide to promote So Many Hits full time.

Get Rich Quick – Or Slow?

Are you familiar with Aesop's famous parable about a race between a hare and a tortoise?

Check it out on the link above if you're not familiar with it. The rough message is:

“Slow and steady wins the race”.

For those who apply consistent and steady actions, and don't get side-tracked from the original aim, reaching that target will happen faster.

Success is a goal well worth pursuing.

Are you a hare or a tortoise? How many businesses do you promote at once, and how has it worked out for you?

Answers in the comment box below please.

Joy Healey

I left it too late to plan for a financially secure retirement. Don't make my mistake. Start building an extra income with a part-time (or full-time) business online. Think you don't have time? Can't afford the start-up cost? Can't meet sales targets? Contact me for free advice (no obligation) on the best fit for your circumstances. Exciting retirement business opportunities here.

Jacs Henderson - October 25, 2015

Nice comparison between one or more businesses Joy.

I actually have 2 businesses, but my promotion is about me and my brand which I am building in Social Sharing and working with others to Assist them with Social Marketing.

I believe in the products of these totally opposite companies, and find customers do build up by association.

I definitely believe this winners in this business are the tortoise builders… I’m just learning to teach my tortoise to jog!!

Great post to define the advantages of Premier Casback 😀

~ Jacs

    Joy Healey - October 25, 2015

    Hi Jacs,

    Yes, I can see the point that you’re making. The post above was actually pre-written and scheduled quite some time ahead to appear while I was on holiday. Back now!

    I suppose what I failed to do above was distinguish between businesses such as Premier Cashback and tools to help me, and others, promote themselves/their primary business. You make a good point that by doing this you can find customers for one that become customers of the other.

    Recently I have been looking at products that will help the team I have built duplicate what I have done so far, and hopefully my tortoise will also start to jog 🙂


      Jacs Henderson - October 29, 2015

      You did a great job of dealing with the point of your blog, Joy, how many mlm businesses to promote…

      My reply may have been a bit off the point!

      But I think looking at tools and ways for your team to duplicate is a great thing to do to start your team tortoises jogging 😀

        Joy Healey - October 29, 2015

        Hi Jacs,

        Not off the point at all – in fact it opened up my thoughts and was very helpful.

        My next week’s post will be specifically aimed at getting those tortoises jogging!

        Enjoy the rest of your week, Joy

Donna Merrill - October 25, 2015

Hi Joy,

Glad you had a chat with James. He is full of ideas and one great guy! Aside from that, yes, I do think it is wise to have a few businesses out there.

For me, I lead in with my own products, but do have affiliate products that do go with my main business. There is always ways to get some cash coming in.

I also have an off line business so with the two I can juggle around and it works fine. Maybe it’s me, but I just don’t like to put all my eggs in one basket.


    Joy Healey - October 25, 2015

    Hi Donna,

    I have to admit that I once came a big cropper from having all my eggs in one MLM basket, and vowed never to do it again.

    But the opposite side of the coin is my difficulty trying to fit everything in – especially while my offline business continues to take up the majority of my time. The conclusion I am coming to is to lead with Premier Cashback as my main online business, because of its flexibility, and find affiliate products / training that will support myself and my team.

    It’s good to know that you juggle your offline and online businesses – a balancing act I want to to emulate!

    Enjoy the rest of your weekend, Joy

Chery Schmidt - October 25, 2015

Hello Joy, Great post my friend, it really does get one thinking about what you really want to do with your business?

There is only so many hours in a day Right?

Thanks for sharing
Chery :))

    Joy Healey - October 25, 2015

    And that, Chery, is the problem in a nutshell! The hours in a day!

    While it would be wonderful to spend hours and $$$ exploring different products and trainings, I have to be realistic (a) about the time / money I can put in and (b) more importantly, how to get a team to duplicate my input (which is actually very high time-wise) – if they see me spending hours and a fortune trying to EARN money, it doesn’t come across as duplicatable. So while there has to be some input of time / money to run a successful business, if it’s seen as excessive, I’m back to the cycle of a team that quits and moves on.

    Which brings me back to the fact that with Premier Cashback I can offer flexibility of time and costs for me and my team.

    I’m finding my way there gradually, but there are so many pressures and temptations!

    Thinking out loud on my blog! I guess that’s partly what it’s for 🙂


Mary Sloane - October 25, 2015

Interesting article Joy!

You raise a great point… many try to do more than 1 out of fear of loss and virtually guarantee their loss as they see no income from either one. That is why many of us follow the Attraction Marketing model where we attract people to us and from there offer them a chance to join us in our primary MLM at that time. But we only promote us, not the MLM that way if one goes down we’re still there and if we’ve taught our team well they’re still with us.

It is definitely a challenging industry but so lucrative if you find the right one AND stick to it!

Thanks for the interesting read!


    Joy Healey - October 25, 2015

    Thanks Mary,

    I agree that this Attraction Marketing seems to be the way to go. I’m currently following some free training sessions that are teaching this and there’s a lot to say for it – as well as being the way that many of the PAC community are building their businesses, which must be good!


Willena Flewelling - October 25, 2015

I agree with you wholeheartedly, Joy.

When I was in MLM/network marketing, a lot of companies would not allow you to work in more than their company. If you did, and they found out about it, they’d kick you out of their company. I don’t know if that’s still true, but if you are going to try building more than one MLM company, it’s wise to read the small print.

    Joy Healey - October 29, 2015

    Hi Willena,

    That’s an excellent point that you raised – thanks for reminding me.

    It always seemed very unfair to me, because how can you be called “independent” or freelance, if a third-party is restricting your rights like that? But nevertheless, you are completely right, and it’s not a point I would want to argue! So – yes – if you are tempted to promote more than one company, check the T&Cs.


Andrea Ansari - October 26, 2015

Hey Joy, so right, I only promote 1 MLM but I have other income streams too. My heart and focus is only with one though!

    Joy Healey - October 29, 2015

    Hi Andrea,

    This is coming across as the best approach to have – because if you do promote two, there’s almost certainly bound to be one that you prefer, and that’s where your heart will be, as you quite rightly say.


Ravi Chahar - October 26, 2015

Hey Joy,

There are many businesspersons in the field of online marketing. But you know few are there who are successfully having their business at the peak.

People try to promote more than one business at one time. It isn’t that much good for you. It is always recommended to focus at your one business to build it in a better way.

Thanks for this great post.
Have a nice day.

    Joy Healey - October 29, 2015

    Hi Ravi

    That’s a good point – it’s not just promoting more than one MLM can dilute your efforts, with any online (or offline) business it’s hard to promote two.

    Like opening two different blogs or even offline shops – you’re cutting down the focus you can give to each.

    Enjoy the rest of your week, Joy

Chris Miller - October 26, 2015

Hi Joy, I liked reading your post on “How many MLM Businesses to promote at once”. I have been preaching just do one for many years now and the analogy I use is like when you were a child do you remember on a hot sunny day sitting there with a piece of paper and magnifying glass? If you moved it around the paper nothing happened……..yet if you kept it focused in just one place the sun begins to burn a hole in the paper and eventually it can set it on fire. This is just like your MLM business!

So many people promote more than one company and expect to be taken seriously – it’s a bit like meeting Del Boy and wondering what he will bring out of his suitcase this week! Another thing people can get sucked into is becoming a “Networking butterfly” where they are constantly changing opportunities if they see something come along that appears better………success does not come before work except in the dictionary and the paper does not set on fire without consistent and determined effort. Now, let’s go set our businesses on fire!

    Joy Healey - October 29, 2015

    Hi Chris,

    Two really excellent analogies – Del boy and the paper setting on fire with consistent and focused effort.

    I will confess that I’ve been through the “Networking butterfly” stage, and it didn’t work for me, and I can’t honestly say I’ve seen it work for anyone else – well, not the mega-successful distributors. And it made me feel bad too!

    Thanks for two excellent examples,


Tasleem Khan - October 26, 2015

Hi Joy,

Some Great points. I just promote one business, but I do, do affiliate marketing which works as I am promoting similar products or products that will help others in their business. I can’t agree more consistent and steady action, the tortoise will be successful and stay here for the long run.


    Joy Healey - October 29, 2015

    Hi Tasleem,

    Affiliate marketing is an excellent example of a way to spread your risk between different products (because you haven’t had to expend all the effort of producing them yourself) – while having one to “major on”, which is your own product.

    I’m pleased to hear that you’ll shortly be launching your own product, and wish you every success when it comes out.


sazia kazia - October 27, 2015

Great Joy Healey knowledgeable information with examples. Thanks for sharing. Nice lines ….Slow and steady wins the race”.For those who apply consistent and steady actions, and don’t get side-tracked from the original aim, reaching that target will happen faster.

    Joy Healey - October 29, 2015

    Hi Sazia,

    I’m glad you agree – sometimes it’s touch to keep plodding on – but good so many people are agreeing here.

    Enjoy the rest of your week, Joy

Theodore Nwangene - October 28, 2015

Good points Joy,
Slow and steady always wins the race and that is what most of us usually forget. It’s true that we should always spread our eggs in more than one basket but I believe there are exceptions to this.

When it comes to MLM and any other type of business for that matter, it’s always better to focus more on one business at a time instead of trying to do it all at once. Once the one you’re working on proves to be a success then, you can now look elsewhere for more opportunities.

    Joy Healey - October 29, 2015

    Hi Theodore,

    I’m getting mixed reactions to this one – some people think spread your efforts, some disagree.

    What seems to be coming across is to support your main business with affiliate products – perhaps a training product.

    You make a good point that once your first business is successful you could hedge your bets a little with a second one – just in case.

    Thanks for dropping by.


Kim Willis - October 29, 2015

Hi Joy

Thanks for writing about this topic

I think you are right – if someone chooses to become active in the mlm industry they should pick one and focus on that.

That said, it is risky because of the high failure rate for mlm companies. In fact it is higher than it is for traditional businesses.

If I was choosing an mlm company I would not join a startup as the chances of it succeeding long term would be slim. Best advise is to look for a company that has already proven it has a winning formula.

Even if people do join a program they should invest their time into building their own brand so that if/when the company folds, they still have something of value which they can leverage into something else.

Ultimately people should develop their own income streams from the sale of their own products and services. The risk are much lower.

Thanks Joy!

    Joy Healey - October 29, 2015

    Hi Kim

    Great to “meet you” on my blog, and a very insightful comment.

    You raise the spectre of the company “folding”. This happened to me once after I had focused on one company for 5 years, and built an excellent income. In truth that bad experience was the reason why I then worked with more than one company, in case it happened again. However valid my reason was, the strategy of promoting multiple companies didn’t work.

    This was several years ago before I had any inkling of “building my own brand” or even “building my own list” – what a disaster…. they took with me all the leads I had so painstakingly bought and generated, but not added to my own auto-responder. If only I had known then what I know now.

    The company I promote now has been in business for 7 years, and is now expanding its product range. The fact that there’s no monthly fees also reduces the costs – so hopefully those two factor have reduced my risk.

    However, you are quite right about building my own brand, which is what I’m working on now.

    Enjoy the rest of your week, Joy

Sue Bride - October 29, 2015

I tried to chase too many hares in the past although I wouldn’t have succeeded just chasing one hare back then.

If I were to start again, I’d learn more and concentrate on building up a following in an area I intended to start selling in. Then I’d choose a well regarded, popular company to join, after a lot of research. The problem is that the more people join something, the more are going to fail. Popularity can wain because of subsequent bad reports. Some companies doesn’t keep up with the times in their own marketing techniques and advice.

I definitely don’t think you should put all your eggs into one basket. It doesn’t have to be another MLM. You can add related affiliate product selling, your own products, or coaching to the mix. On top of being of help to your downline(s) for free, other good and useful paid resources can help them too.

    Joy Healey - October 29, 2015

    Hi Sue,

    Most of us have fallen into the trap of chasing too many hares – and I can only confess that the success I had in the past was probably more to luck and positioning than to any skill in internet marketing on my part at the time!

    I’ve learned a lot since then, and there’s always more to learn.

    While distributor drop-out is high for typical MLM companies, the difference with Premier Cashback is that because each distributor’s only qualification for earning is a one-off purchase, he/she will always have the potential for earning from world-wide sales – even if they decide they no longer want to promote the company.

    This model has worked successfully for 7+ years and the new products they’re adding will attract even more customers, plus additional sales to existing clients, because of the loyalty concept.

    I completely take on board what you (and others) say about adding to the mix an affiliate product that will help my downline, and generate an extra stream of income.

    My blog post over the weekend will be about my findings in that area.


James McAllister - October 30, 2015

Hi Joy! Glad to see that our conversation was able to spark such an informative article.

I suppose it’s the same as any other business – it sounds like those who succeed are the ones who focus. Even to this day I have gotten into the bad habit of trying to take on too many challenges at once, and the result is that none of the areas get the focus they need to really thrive and succeed.

As someone who has no real experience with MLM companies, this was good information to take in. If not myself, I’ll inevitably end up working with someone involved with MLM in the future so it’s good for me to have this stuff internalized.

Thanks Joy!

– James McAllister

    Joy Healey - November 1, 2015

    Hi James,

    Yes – it was good that all this came out of that chance conversation a few days ago. Your thoughts at the time, and those of others following on, have really helped shape my plans (for the better, I’m sure).

    I have to confess that focus is a real challenge for me. I have all the right intentions, but – take today – I was all set to focus completely on a new lead generation technique I was learning, then I hit a snag. The support desk is closed for the weekend, so I have to move onto something else.

    Glad to have given you some insight into the world of network marketing, and I’m sure you’ll pass the experience on to your future clients.

    Enjoy the rest of your weekend, Joy

Enstine Muki - November 3, 2015

Hi Joy,
This question from James really caught my attention. The reason is that I’m bringing a Chinese MLM company to Cameroon and I’m sure you are aware. You may want to check out Eternalgz.com

They are barely a month here in Cameroon but the investment (getting to over $250,000) is impressive. To the best of my knowledge, no MLM company has been able to put in this amount in Cameroon before commencement of service.

Now, this has attracted net-workers from existing MLM companies. I took off some time to visit other companies in the industry and found that some of these distributors keep moving from one new company to the other and what’s so shocking is that they don’t experience growth. I don’t understand while they have not realized this.

Just as I type this comment, I’m with my partner and we are both reading your blog.

We just mentioned one guy who has stuck himself to one company and that has raised his monthly commissions to over $10000. His friend who brought him into the business is now with our company and this is about his 5th company. The disturbing fact is that he is no where near $5000 a month and he things he can handle them.

The worst that’s happening is that these MLM companies have competing products in the market – dietary supplement.

Except you are really tough, joining more than 1 MLM company at once can be a bad strategy. Once you have identified an authentic business opportunity, my advice is to stick to it and build a solid business.

Nice topic to talk about 😉

    Joy Healey - November 4, 2015

    Hi Enstine,

    That’s an amazing achievement to have raised that level of investment so fast and I hope you and your partner will be really successful. I’ll check out the site.

    I think the problem with most MLM companies is that people come in with over-optimistic expectations – sometimes hyped up by their sponsor – and when they realize that there’s real slog involved month after month to make actual sales, they give up and move onto the next (supposedly) great thing. And so the whole cycle continues, giving MLM a bad name because people feel they have failed.

    I’ve even seen it in Premier Cashback, my secondary business. Many people thought that when recently we added the health products to the art products they would be rich on launch day. Not so. It’s a slow and steady program.

    However, even those who have moved onto the next “thing” are STILL qualified for earnings in Premier Cashback because of the “one purchase qualifies you for life” feature. Of course, it will take a long time if they’re doing nothing, but the rest of us are plugging away steadily – because without the challenge of having to meet monthly targets we can concentrate om building teams and getting it right. Perfect for a part-timer like me because I have to “pick it up” and “put it down” when my off-line business takes precedence.

    You’re right – I don’t know how anyone can do justice to promoting more than one MLM at once. One at a time is tough enough.

    However, in Premier Cashback – with its art and health products (and more coming online soon) – I’ve found a 7 year-old established company, but each set of new products is like a launch to the existing loyal customers – who are still active, from their original purchase, no matter how long ago. Quite an interesting combination of new and old.

    Some people have “bought themselves into higher positions” but I don’t think that’s been the best of strategies because they don’t have teams working to fill their walls. (That will only make sense on watching the video!)

    Look forward to hearing of your progress with Eternalgz.com, that’s been a great start. We’ll keep in touch 🙂


sefath - December 18, 2015

Hi joy,

I attempted to pursue an excess of bunnies in the past despite the fact that I wouldn’t have succeeded recently pursuing one bunny in those days.

If I somehow happened to begin once more, I’d take in more and focus on building up a following in a range I expected to begin offering in. At that point I’d pick a very much respected, prevalent organization to join, after a great deal of exploration. The issue is that the more individuals join something, the more are going to come up short. Ubiquity can wain due to resulting awful reports. A few organizations doesn’t stay aware of the times in their own promoting procedures and guidance.

I certainly don’t think you ought to put every one of your eggs into one wicker container. It doesn’t need to be another MLM. You can include related associate item offering, your own particular items, or guiding to the blend. On top of being of assistance to your downline(s) for nothing, other great and valuable paid assets can help them as well.

    Joy Healey - December 19, 2015

    Hi Sefath,

    You’ve certainly outlined a good process for deciding what you’re going to promote, without putting all your eggs in one basket.

    And you make an interesting point that not everything needs to be an MLM.

    Thanks for adding your thoughts, Joy

Will Banks - June 29, 2019

I think there are three key characteristics aspiring entrepreneurs must possess when setting up business:
– discipline,
– concentration, and
– focus.

I always say if you don’t have the focus you need on your business, you must step back and examine your discipline. Focus on that until you get it right and the rest follow.

The problem is we’re all curious by nature and worried we will miss out on something. I suffer badly from lack of discipline, but am working on it; it’s probably my greatest weakness.

I’m no expert in this type of business but given the recruitment aspect to it, the conclusion to get one business built and running first before contemplating another must make eminent good sense.

    Joy Healey - July 26, 2019

    Hi Will,

    You are right, of course. Sadly I tend to be an inveterate plate spinner and have more than one on the go so that when one thing is quiet I can always have a go at the next one.

    Joy Healey – Blogging After Dark

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