Internet Marketing Goals For 2016

Goals for 2016It's time to set my goals for 2016.

The Christmas holidays are almost over, and – at the time of writing – we're in that awkward few days after Christmas, before the old year ends and 2016 begins.

I'm seeing a flurry of goal setting posts and New Years' resolutions, so it's time to add my own.

After a rather gloomy post reviewing 2015, I decided that I perhaps should look back at my goals for 2015 and see if I had done as badly as I felt I had when I wrote that post.

It turned out that – being mindful of family stresses and problems – I had only set myself two major goals to achieve in 2015:

  1. Improve my work life balance
  2. Publish more Internet Marketing Products

So how did I do?

Improving Work Life Balance

For a “confirmed workaholic” I've done pretty well on this!

  • Most important of all, I took extra time to spend with my parents in the last days of Mum's life, and afterwards with my Dad
  • I took a 10 day holiday in the USA – the longest holiday I have ever had in my life
  • I have kept up with the yoga class I started attending
  • I've joined a book club and am enjoying more time reading for pleasure
  • I'm looking into a Scrabble club
  • I relax in front of the TV for 2 hrs each night of the weekend – which might be seen as BAD by some marketers, but my work hours at this time last year were just crazy

Publish More Internet Marketing Products

Unfortunately my early 2015 optimism about generating an income by producing my own internet marketing products was short-lived and within a few weeks I was totally disillusioned because so many low ticket products of varying quality (from excellent right down to dire) were being produced and marketed by “the big guys and their students” that it became completely obvious that I couldn't – and didn't want to – compete.

There is just one part of the process I enjoy and am GOOD at: researching and producing the actual product.

BUT – I am BAD at, and dislike, most other parts….

  • Writing hypey sales copy
  • Packaging the product into professionally produced sales pages
  • Setting up a sales funnel
  • Videos
  • Gathering an army of affiliates to promote the product for me

The rewards from my original paid product just didn't justify the time and money spent producing it and I quickly realized that this wasn't something I wanted to waste any more time and money on.

The definition of insanity is doing the same thing and expecting different results: Albert Einstein Click To Tweet

So… what to do instead?

Affiliate Marketing

Affiliate marketing I decided to look more closely at affiliate marketing. That lets me avoid the pain of product production and leave it to those who are good at it.

During the months in 2015 that I worked on affiliate marketing, by doing product reviews, I realized that the way many people were doing it (including me!) was a total waste of time and doomed to failure.

Here are the problems with affiliate marketing that I found.

  • We were promoting low-cost items – say $10, with up-sells. It's simple maths – you have to sell one hundred $10 products to generate $1,000 a month. And I wasn't doing anything near that.
  • A more sinister finding was that, in many cases, while the affiliate receives the money for the front-end, low priced product, commission on future sales / up-sells will go to the product producer.
  • The “big guys” were offering such huge bonuses that “little people” like me couldn't compete, and people were just waiting to see who would offer the biggest bonus, sometimes even “refunding” an original purchase to buy with a better bonus.
  • By signing up as an enquirer to my own affiliate link I also discovered that often, if the prospect doesn't buy on first exposure to the product, emails further down the line will promote the product producer's ID rather than the ID of the affiliate who first generated the inquiry.
  • In one affiliate program where I sold some products, personal contacts told me they had bought from my link but I never received the commissions. I was stuck between “accusing” my customers of untruths or the product producer of not passing on my rightful commissions. I don't like conflict, so I haven't promoted those products for a while now.
  • Another program I signed up for looked promising for a while, but I bought one of the products via someone I knew personally, told my introducer and learned she'd received no commission. We alerted the product producer, received an apology, and he sent her the commission assuring us that the “leaky commission loop-hole” was fixed. Later I bought another product from the same source. My introducer STILL didn't receive the commission, so I gave up my plans to promote these products. Prospects I don't already know won't be checking to ask me if I received their commission!

So I am very careful which affiliate products to promote now, and always look out for the problems above – and so should you.

But whatever your chosen route into Internet Marketing, you will need….

Training Programs

All Internet marketers need training, and with the number of newcomers, the demand (and need) is high.

I have chosen a well-established business with a wide range of products, because there are so many different facets to learn about.

You can either select a Diploma Course to get a full overview, or pick and choose one of a dozen topics of interest to you.

Check out the Internet Marketing College (affiliate link).


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I left it too late to plan for a financially secure retirement. Don't make my mistake. Start building an extra income with a part-time (or full-time) business online. Think you don't have time? Can't afford the start-up cost? Can't meet sales targets? Contact me for free advice (no obligation) on the best fit for your circumstances.

Peter Beckenham - December 30, 2015

Hello Joy and thank you for such a refreshing posat. I admire your openess and honesty very much.

So very sorry to read about the passing of your mum and your dad’s grief – but it was special that you could be with them both in those very sad moments.

I was interested to read about your dislike and maybe lack of confidence with sales and marketing aspects – at the risk of sounding like a sales trainer may I please pass on one small piece of advice here.

Everyone hates sales hype and being sold to but most people also enjoy the purchasing process. They love to buy things.

With your new network and affiliate marketing ventures, you will be required at times to “market yourself” so just keep in mind that people love to buy. You just have to help them to buy and the best way to do that is to be your awesome, honest self.

Tell them how you feel about the product/service and what difference they have made to your life – keep it simple but authentic. You will easily differentiate yourself from the hype merchants with your down-to-earth honesty and you will become an irresistible marketing force.

I’m passionate about this very topic so apologies if I went on too long.

Many thanks for your visit to my place and please come back again soon – I have bookmarked your blog so I can follow your posts.

Best wishes for a memorable 2016


    Joy - December 30, 2015

    Hi Peter

    Welcome to my blog and thanks for your kind words about my Mum’s death. My Dad will never get over it, of course, but we’re doing what we can for him.

    That was an interesting observation about my dislike of the sales process. I suppose it’s because so often I feel I have been conned when I’ve bought into programs or products and they haven’t delivered what they promised, despite me working many more hours than the sales material suggested. Also, the examples I quoted in the post give examples showing how I have lost even more confidence after those experiences with affiliate programs that I’d thought were honest.

    You’ve actually hit it spot on, that I (have come to) dislike the sales process but it’s funny because I have no difficulty in selling my OWN services in my offline business (of 30+ years). However,
    (a) I know that I personally will deliver 110% what I am selling to my clients
    but ….
    (b) that’s not the business I want to pursue going into retirement, so my quest is to find a program and products I can promote with 100% confidence.

    When I start to see success with the training where we met, my confidence should increase.

    I hadn’t really considered before that people enjoy buying. I have to admit that I do, but so often I feel let down within a few weeks.

    The program I joined just before Christmas – where I first saw your blog – looks different and I’m impressed so far with what I see.

    While the family are staying with me there’s not a lot I can do, and then it’s back to the offline business too – but I work long hours, so will be getting down to it seriously within a few days.

    I’ll watch out for your posts too, and look forward to keeping in touch in the Facebook group and on each others’ blogs.

    Wishing us both a great 2016 🙂


Sonal Talwar - December 30, 2015

Hi Joy

A wonderful post about your goals!

I hope you achieve all your goals in the coming year. All the best!

Happy New Year!

    Joy - December 31, 2015

    Thanks Sonal, and the same to you 🙂


Timothy Gagnon - December 30, 2015

These are some pretty great goals and I hope that you complete all of them! My goals are simple, do everything I was doing this year but better!

    Joy - December 31, 2015

    Thanks Timothy,

    I too hope that you will achieve your goals of improvements- when it comes down it it, I guess that’s what we all want!

    Have a Happy and Prosperous New Year, Joy

Rachit - December 31, 2015

Hi Joy,

Your Blog looks good after the little make-over. However I am not satisfied with the logo. Contact me and I’ll make an awesome one for your blog.

However the other parts of your blog are awesome.


    Joy - January 2, 2016

    Hi Rachit

    I’m glad you like the changes / new theme I’ve put on my blog.

    Sorry you don’t like the logo. Do you mean the header? A professional graphic designer did it for me and I quite like it because it completely encapsulates how I often feel about Internet Marketing.

    Have a Happy and Prosperous New Year, Joy

Dr. Erica Goodstone - January 1, 2016

Wow Joy,

You have really delved into this supposedly lucrative area of affiliate marketing. I have run into problems with most that I have tried. First, I use a budurl link shortener which tracks the number of clicks onto my link. And when I look at the back office of the affiliate marketer, their stats are always much lower than my budurl stats. So somehow I am not being credited for all the clicks to my link. That happened on a few of the Love Summits in which I avidly promoted the summits and received no commissions because somehow the organizer had much lower stats. But the organizer managed to get all the proper upsale payments for themselves.

Second, and much more disturbing to me, was what I discovered when I took an Instagram marketing course. The instructor was bragging about his system that could hijack, actually steal, the legitimate links by somehow forwarding those emails to his own affiliate links. So I could have been promoting a product and someone with his system comes along and grabs the person’s email, the one that had just clicked on my link, and then gain the commission if that person eventually buys.

This is why I want to create more of my own products and services and promote them myself – and also run summits to help other legitimate people share their work and receive the payments they deserve for their products and services.


Dr. Erica

    Joy - January 2, 2016

    Hi Erica,

    That’s terrible about the instructor bragging about stealing commissions. I know it happens, but for anyone to think it’s something to brag about is just amazing.

    I must confess I’ve never really married up stats and sales, and you just can’t keep arguing about it. Often I do a test to see who s playing “honestly” with me, because once trust is lost (even if accidentally) it’s never regained.

    Thanks for sharing that story warning other people – otherwise they may have thought I was being paranoid.

    Have a Happy and Prosperous New Year, Joy

Sue Bride - January 2, 2016

Thank you so much for your honest post. I too have experienced the frustrations you talk about. One issue I have is getting turned down for what I consider are some of the best affiliate products because I haven’t already sold enough other things.

Please keep us informed of how you are faring with The Dirty Affiliate Marketing Secrets course. I didn’t join now because of having to enter credit card details.

    Joy - January 2, 2016

    Hi Sue,

    I like to be honest about my challenges in the hope that others will be too. I used to think I was the only one experiencing all these “issues” but more and more I realize that others are too. It’s reassuring LOL.

    Yes, I’ll certainly keep you posted on how I get on with the course. At the moment I’m rather stalled because of Christmas visitors, but no doubt “things” will get back to normal soon.

    Have a Happy and Prosperous New Year, Joy

Dev - January 2, 2016

Hi Joy,

First of all happy new year. Secondly, thanks for leaving a comment on my blog.

Honestly, I am yet to try out any affiliate program. High tickets products are difficult to find.

    Joy - January 2, 2016

    Hi Dev,

    There are both high and low ticket affiliate products when you follow through with the quiz offered in my post.

    Alternatively – watch for my next post, it will make suggestions that would be great for your own blog.

    Have a Happy and Prosperous New Year, Joy

Joan Harrington - January 3, 2016

Hi Joy,
These are some excellent goals you have set for yourself in 2016! I wish you much success in the new year and many blessings 🙂

    Joy - January 5, 2016

    Thanks Joan,

    Ambitious goals, as ever – but like everyone else in our little group, I want to keep learning and moving forward.

    Every success and happiness to you and your family too. Joy

sazia kazia - January 3, 2016

Great Joy mam, everyone need to plan a goal and need to concentrate to get success. wonderful points to follow for every one. Thanks for sharing

    Joy - January 5, 2016

    Hi Sazia,

    Well I’ve now done the planning, so I must concentrate and focus to implement it.

    Have a Happy and Prosperous New Year, Joy

Katryn Maclean - January 3, 2016

Hi Joy,
I do believe in hard work and from your post I see you do as well.

On publishing those Internet Marketing Ebooks I do have some
info on turning articles into kindle books that you might like.
Ask me for it.

Glad to see you are undaunted with Affiliate Marketing.
High ticket items just make far more sense.

Enjoyed your post. Happy New Year.
Visiting you from the PAC blog rotator.

    Joy - January 5, 2016

    Hi Katryn

    Thanks for the offer of help on the Kindle books – I’d really appreciate that, please.

    High-ticket affiliate marketing programs are – for me – the logical way to go and the snags I’ve found in the past just helped point me in the right direction for this new package, and know what to beware of.

    I’ll see you in PAC 🙂 Thanks for visiting.

    Have a Happy and Prosperous New Year, Joy

Mary Sloane - January 3, 2016

Wow Joy that is quite the journey you have been on, may 2016 be more satisfying, especially financially and not the full learning curve you have gone through LOL

I totally relate th to the challenges of Affiliate marketing… What infuriates me is that there is never a high ticket program that lets you ramp up sales and learn to sell low ticket items until you get good at the process of marketing before you are encouraged” to move io onto high ticket programs.

There is a process of learning to market which it is good to learn and usually it starts with building a list, once the list is in place then sales become that much easier so I am told…

I have moved onto Shopify so that I can sell stuff others want to buy just because they like the product a bracelet a necklace a gadget a tee-shirt People do love to buy and these sales require the shopper to do nothing more than return and buy often because I have great stuff on offer

May 2016 be brilliant!


    Joy - January 5, 2016

    Hi Mary

    Well although I enjoy learning, I certainly hope 2016 will teach me less!

    Although my list is small, it IS encouraging that I have some regular customers on it, and I hope they trust my recommendations by now.

    I’m please Shopify is going well for you. I’m not sure I’d have the patience to make things – but well done to have got it going. Somehow physical products seem a much more ethical sell LOL.

    Hope you have a wonderful 2016 too, Joy

Donna Merrill - January 3, 2016

Hi Joy,

Wow, girl, you’ve been to the hot place and back this year :((

The good news is, it sounds like you’re back :))

Or at least heading in the right direction.

I do lots of product creation and you’re right that most of the low end products are total non-sense. I’ve found, though, that by giving better quality.. consistently… a lot of people are now “in my camp” because they appreciate that they get something decent, plus the personal touch that I always like to make the centerpiece of all that I do.

So, yea, don’t do the same thing and expect different results, but do the same thing better and get better results. Yea?

Sounds like you’re out of that game though, and that’s fine to move on. But whether it’s affiliate marketing or networking, the key is to always always always strive to give great great great value to people so that their lives have been touched and improved by having been your customer, subscriber, reader or whatever.

That Always works, just gotta find the right niche and platform to apply it to.

As for back-end tickets in your sales funnel, whether it’s your own products or somebody else’s, you should think of adding your own coaching program. I’ve been doing so much work with people to develop their own coaching programs lately because you know what… the “big guys” can’t be you. But you can. You’re balancing your new life and that’s tremendous. Figure out how you can help others do that same thing and you’re on to something that people want… and happily pay you for.

I know that 2016 is going to be your year, Joy.

Blessings and happiness through it all!


    Joy - January 5, 2016

    Hi Donna,

    Yes, it’s been a year that I hope won’t be repeated – but I survived (because I’m a stubborn sort!)

    I got off to a great start with the new affiliate marketing platform – 4 sales on the same day, so that was really encouraging. Now need to “rince and repeat” as they say.

    I like your idea of touching/improving the lives of my customers. From the time when I worked in my family business it was hammered into me to deliver good service to customers, over-deliver in fact. Many’s the time I’ve seen my Dad interrupt a meal to deliver a 4p newspaper to a customer a mile away because the paper-boy missed the delivery. Then when customers woke him up on Christmas Day (one of his only days with no newspapers) to say their paper hadn’t arrived, he was still polite and cheerful. Brilliant example.

    Coaching is something I once did “in another life” LOL. So that wouldn’t be too much of a leap for me, actually, but for the moment my days are over-spilling with “stuff to do”, so adding another string to my bow could break the camel’s back – if you’ll excuse the mixed metaphors. A good idea for the backburner though, thanks.

    Thanks for your continued and valued encouragement, and may we both have a fantastic 2016.


Monna Ellithorpe - January 4, 2016

Hi Joy,

It’s good to keep a journal of this post and maybe a few others to look back on. It’s a pain to keep looking and not find a program worthy of your attention and not up to your values. I’ve had that problem in the past too.

I am happy that you have found your place and wishing you great success in 2016.

    Joy - January 5, 2016

    Hi Monna,

    I’m pleased I had the 2015 goals post to look back on, because I found I’d done better than I’d feared – so hope I’ll be looking back kindly in a year’s time.

    I sometimes wonder if I’m too picky with my in-depth investigations, and if I shouldn’t just get on with it, but then again I don’t like to feel I’ve been taken for a ride – especially because when I have been taken for a ride, how can I possibly recommend something, with integrity, to other people. So… bottom line, I guess I’ll go on nit-picking 🙂

    On the positive side, I’m slowly building up my list of trusted friends – especially within PAC – so it’s all helping me to focus in and avoid the shiny objects.

    Have a really great 2016 yourself, Joy

Mark - January 4, 2016

Thank you so much for sharing some incredibly awesome content Joy!

Unfortunately some of what you shared, regarding some of the potential
pitfalls with affiliate marketing, I’ve heard more than a few times!

However, some of the far more sophisticated ways, some of these marketers use
to try & scam their affiliates, was completely new to me!

And quite an eyeopener! Thanks!

And as much as none of us would prefer to have to get a real world education,
in the manner you have so carefully exposed, but sometimes, it’s the only
way to truly discover how certain processes really works!

Thanks Joy!

    Joy - January 5, 2016

    Hi Mark

    Yes it has been a very harsh education over recent months – I was far too trusting before. And now my education continues with eBook I’ve reviewed in my next (current) blog post.

    Well, at least we learned the pitfalls and survived, some go down without even knowing why. What a shame.


Atish Ranjan - January 4, 2016

Hello Joy,

Happy New Year.

Setting goals is very important because they remind us that there are so much to do and accomplish.
I am glad that you have set some goals for this brand new year. I wish you reach you goals.

Thank you for nice post.

    Joy - January 5, 2016

    Thanks Atish,

    There’s always more to strive towards. I hope you reach your goals in 2016 too.


Robin khokhar - January 5, 2016

Hi joy,

First of thanks for the inspiring post. I have’t set any goals for me yet but now i think its right time to set goals in 2016.
Moreover, will be looking forward to your new post also.

    Joy - January 5, 2016

    Thanks Robin,

    I guess New Year is as good a time as any to set goals, although I tend to mini-goals throughout the year.

    Have a Happy and Prosperous New Year, Joy

Lillian De Jesus - January 8, 2016

Hi Joy,

This was a great reflection of what works and didn’t work. I’m always wondering about affiliate programs. There’s lots of leaks and just bad people out there that I will only do a few affiliate links and know that I’m not going to get much from it.

I’ll be going through my reflection this weekend. It’s great that you thought you only had a couple of goals completed but you’ve completed so much more! I hope that works out on my reflection because right now I can only think of 2 goals that I’ve accomplished. That’s just unbelievable! I’ll have to go back to my workbook of goals.

After I do my reflection, I’ll do my vision board. Have you ever done one of those? I do mine on Pinterest. I’ll have to take a look at it to see how well I’ve done.

Take care,

    Joy - January 8, 2016

    Hi Lillian,

    I’m a lot more cautious about whose products to promote than I used to be, since I learned more about affiliate marketing.

    The post following this is a great training that I wish I had had before I plunged into online marketing.

    Must admit I’ve never done a vision board – I always seem too busy running to try and catch up!

    I hope you have good findings from your weekend reflections. Thanks for dropping by,


Suprabhat - January 8, 2016

HI Joy

I just loved reading your articles. 😀

The best thing which I really like about your articles is, you covers each and every thing in your articles which makes your article more helpful.

I have seen people love to read those articles more which are easy to understand and can help a lot. And you always write such kind of articles.

I would also like to suggest you one thing.

You should try to keep your paragraphs short so that people can’t scare before reading that paragraphs.

Short and cute paragraphs increase interest of the reader to read the complete article.

I hope you wouldn’t mind my suggestion. 😀

Either way, Thanks for this wonderful article. 😀

    Joy - January 12, 2016

    Hi Suprabhat,

    I’m glad you enjoy my articles other than the wording being too dense 🙂 I thought that I’d spaced it out OK, but perhaps I still have more to do.

    Looks like I’d better make that another goal for 2016.

    Thanks for the feedback. Joy

Barbara Skokova - January 13, 2016

I saw a remarkable quote recently saying: ‘Conversation is king, content is simply one thing to speak about’.

I think that sums up how our team will be approaching 2016 – yes we will be placing attention on content selling, however the aim of that is to begin conversations with our audience.

We find our audience among niche communities and thru working with partners and associations.

It’s necessary in 2016 for any North American country to facilitate a lot of discussions with our audience. That involves a true mixture of the techniques above.

Mansi Padhya - January 25, 2016

Hello Joy

Thank you for such a refreshing post. These are some pretty great goals. I too have experienced the frustrations you talk about. wonderful points to follow for every one.
Thanks again . 🙂

Larry Rivera - February 2, 2016

Awesome post! I’ve been marketing online since 2002. If there is one thing more than anything else that I attribute to my success online it’s staying consistent in my action taking.

To me it’s not about winning or losing it’s about being able to stay in it till I win it.

The first few years online I felt it was the hardest thing to make money online. Eventually I got over myself and started really applying the things I was learning. having patience and being consistent overtime was the secret to my success.

I guess you could say I was to stubborn to give up on myself. Thanks again for a great article.

    Joy - February 3, 2016

    Hi Larry,

    The first few years are tough aren’t they? You’re much further on than I am and so great you stuck with it.

    None of my family or friends can understand why I keep on with blogging – but, like you, I’m far to stubborn to quit. And the persistence is starting to show rewards now.

    Thanks for your visit, and welcome to my blog.


Rohan - February 20, 2016

Hello Joy,

this is the first article that I’ve read here and find it very useful. Surely gonna read all the important articles. From here, i could learn from the Improving Work Life Balance part, need to work on that portion. Thanks for sharing all the useful information.

    Joy - February 21, 2016

    Hi Rohan,

    Welcome to my blog, I am so pleased you found me and I hope you will find plenty of helpful information here:-)

    Improving work life balance is still a work-in-progress for me – and probably for most solopreneurs.

    Joy – Blogging After Dark

Mithilesh - April 14, 2016

Hi Joy,

I am starter blogger and learn your all post, I really happy because I learn more and follow your idea. but can your advise me one think how can write long article any topic.

Please advise me what I do this site (QuickMeLoud) for come more visitor.

    Joy - April 15, 2016

    Hi Mitilesh,

    I think one thing that would be helpful for your site would be to repair the “broken links”.
    For instance, on the green horizontal menu, 4 out of the 5 Tabs go to a 404 / broken link page.

    As your site only started so recently you’ve made a great start, but it’s important that you get more content on it and no broken links. There’s a free plugin “Broken Link Checker” that will alert you before they get too overwhelming.

    Joy – Blogging After Dark

Adam - June 10, 2016

Thanks for sharing. Funny, I actually have very similar goals for 2016. One of my main goals for this year is to make mistakes, and to learn from them. Really pick apart my failures and see what I can change for next time.

Thanks again!

    Joy - June 12, 2016

    Hi Adam,

    That’s actually a great goal – the learning part. I seem to make plenty of mistakes as I go along through my Internet Marketing career, but I figure that as long as we all learn from these mistakes, that’s the important thing.

    May we both learn much this 2016 – can you believe it’s almost half way through??

    Joy – Blogging After Dark

faizan khan - June 21, 2016

i will improve my daily work life balance very nice article thanks for sharing it

regards faizan

    Joy - June 22, 2016

    Hi Faizan

    Well, we’re coming up to half way through the year now, but I hope your work-life balance improvements will help get you successfully through the rest of the year.

    Joy – Blogging After Dark

Comments are closed