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Does the idea of a daily content strategy overwhelm you? You’re not alone. The idea of posting daily seems daunting. But here’s a strategy to social media success for busy people, building a large following with just a little time each day?
These tips came from someone who works a 60 hour week in their professional job, and yet has grown their following to over 100,000 in a relatively short period of time using this exact method.
Social Media Success For Busy People
Here’s the secret:
Focus on consistency over complexity. Forget the pressure to pump out endless content. Instead, implement a sustainable strategy that fits your busy life.
Step 1: Batch Your Content Brainstorming
We all know multitasking is a productivity killer. The same goes for constantly switching between content strategy and creation. Here’s the fix:
- Pick a dedicated planning day. Dedicate 2 hours once a week to brainstorm content ideas, research trends, and schedule your posts.
- This focused planning prevents daily context-switching and keeps your energy flowing.
- Plan for the long haul. Outline your content strategy for the next 3 months based on that planning session. This way, you have a clear direction and avoid spending hours tweaking things every day.
Step 2: Prioritize Sustainability Over Volume
- Building a social media following is a marathon, not a sprint. Aim for long-term growth with a realistic routine you can maintain.
- Set achievable goals. Instead of aiming for “x posts per day,” consider your lifestyle. Maybe a daily tweet or a thoughtful thread a few times a week works best.
- Focus on quality over quantity. It’s not about bombarding your audience. Deliver valuable content that resonates with them.
Step 3: Sharpen Your Skills, Not Just Your Schedule
- While consistency is key, continuous improvement is what truly sets you apart. Here’s how to refine your craft:
- Dedicate time to daily practice. Even an hour a day, 5-6 days a week, can significantly improve your writing, storytelling, or whatever content you create.
- Focus on intentional practice. Actively seek ways to improve your craft. Read industry blogs, take online courses, or engage with mentors.
- Remember: It’s about the content, not the schedule.
The most important thing is to share valuable ideas, stories, and experiences that connect with your audience. Consistency, even in small doses, will help you build a loyal following over time.
Mobile Compatibility: A Ranking Factor You Can’t Ignore
In 2024, a mobile-friendly website isn’t just a recommendation – it’s a necessity. Google prioritizes mobile experience in its search engine algorithms, meaning websites that struggle on smartphones and tablets will be virtually invisible to a massive portion of potential customers.
Here are three websites that improved their mobile sites with great results:
In 2014, Airbnb realized their mobile app was clunky and frustrating for users. They redesigned it with a focus on simplicity and ease of use, allowing users to search, book, and manage stays directly from their phones. This resulted in a 30% increase in mobile conversions, highlighting the power of a user-friendly mobile experience.
Ellos, a Swedish fashion retailer, noticed a drop in mobile conversions due to complex navigation and cluttered product pages. They revamped their mobile site with features like click-to-navigate menus and simplified product information. This led to a significant improvement in user experience and a boost in mobile sales.
Warby Parker, an online glasses retailer, understood the importance of a seamless mobile checkout process. They optimized their mobile checkout for one-handed navigation and ensured a smooth payment flow. This resulted in a double-digit increase in mobile conversion rates, demonstrating the impact of a frictionless mobile checkout experience.
Here’s how to mobile-optimize your site and climb the search rankings:
Go Beyond Responsive Design: Responsive design is a great starting point but consider taking it a step further. Think about features like “click to call” buttons and larger fonts specifically designed for touchscreens. This extra optimization shows Google you prioritize the mobile experience.
Test for Different Devices and Screen Sizes: Don’t just rely on emulators – conduct real-world testing on various smartphones and tablets with different operating systems. This helps you identify and fix any layout issues specific to certain devices.
Optimize for Voice Search: With the rise of voice assistants like Siri and Google Assistant, voice search is becoming increasingly popular. Ensure your website content is optimized for natural language search queries, as users are more likely to use conversational phrases on mobile.
Prioritize Fast Loading Speeds: Mobile users are impatient! A slow-loading website is a surefire way to lose visitors and hurt your ranking. Use tools like Google PageSpeed Insights and invest in high-quality web hosting to ensure lightning-fast mobile load times.
Mobile-Friendly Analytics: Track your website’s mobile performance with analytics tools that provide insights into user behavior on smartphones and tablets. This data can help you identify areas for improvement and tailor your mobile experience for better engagement.
By implementing these strategies towards social media success for busy people, you’ll create a mobile website that not only ranks well but also provides an exceptional user experience that keeps visitors coming back for more.
