Brand Storytelling

How To Stand Out From The Crowd Online

 In today’s internet age, we are flooded by information. There are million upon million pieces of content created every single day, and that number will only go up! How can your business stand out against all of the noise? How can your business attract customers and, more importantly, retain them? Telling the story of your brand is one key way to connect with customers on an emotional engaging and authentic level.

Brand Storytelling to Connect with Customers

Telling the story of your brand goes beyond just reciting the history of your company and how it got where it is today. It is more about thinking like a writer and choosing characters (the people who helped your company grow and thrive), sharing conflicts (such as entering a crowded market or dealing with challenges in your supply chain), and highlighting the emotions of what occurred. The thinking behind brand storying telling isn’t simply to state facts — it’s to engage on an emotional level with your customers, through telling the tale of your company that captures attention and resonates deeply.

There has never been a better time to tell your brand stories than today. Many savvy customers are put off by traditional advertising. They do their research before making purchase decisions and it’s not always as simple as who has the lowest price. Instead, customers search for brands that they’d like to support and that they trust.

There has never been a better time to tell the story of your brand than right now! Many savvy customers are put off by the idea of traditional advertising. These consumers will do their research before making their purchasing decisions and it’s not as simple as who has the lowest price. They are looking for brands that they’d like to support and one they can trust.

An Important Part of Brand Storytelling

And remember, when creating a brand story, don’t be afraid to share some of your failures as well as your successes. Too often, brands want to position themselves as flawless, but your customers will appreciate you being willing to share what hasn’t worked, along with what has.

Your company didn’t simply spring from nothing — it evolved. Consider the major points of its founding and growth, and emotional turning points you can highlight, and you’ll be on your way to create a brand story that can truly connect with people.

Infographic on Brand Storytelling

Joy Healey
 

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