Choosing the Right eCommerce Platform for Your Business

Processed with VSCO with a6 preset

While I have my family staying with me, I have been lucky enough to source yet another guest author: Victor Bous, writing about “Online Shopping Solutions”, and in particular payever.

payever is a German company with over 100 full-time employees. Their mission is to connect businesses with customers. You can learn more about payever here.

Victor is the payever inbound marketing team leader, in charge of content and other marketing activities within the company. He is an ecommerce revolutionist and believes that ecommerce should be free – and that's why payever exists.

Over to Victor……

Online Shopping Solutions

When establishing an online store, many situations come into play. One of the most essential factors is choosing the right eCommerce platform to run your business according to your goals and preferences. Selecting which one to use can determine your online store's future success.

There are two main categories of eCommerce platforms : self-hosted platforms and hosted platforms.

  • The latter means that a bigger company hosts your store on their website.
  • On the self-hosted platforms you're provided with the software, but you manage everything yourself.

Pros and Cons of Self-Hosted and Hosted eCommerce Platforms

pc-innards-mfSelf-hosted platforms run on your own server. This option will probably cost you more in time and money, but come with a priceless freedom.

Self-hosting shopping cart software offers you the possibility of customizing your website as way you want and when you want. Also, you follow your own rules.

The downside to owning a self-hosting platform is management time and money. You have to take care of technical problems that can occur and fix the updates and security issues daily. If you don't know how to adjust them, you will need to pay someone else to do that for you.

A hosted eCommerce platform reduces several issues. Hosted platforms are fairly simple to use. You do not need to write long lines of codes, and the updates are fixed immediately for every client at the same time by the company.

The drawbacks of using a hosted platform are the lack of customization and a monthly fee. If you don't mind having fewer personalization options and paying a certain amount of money every month, then the hosted solution may be the right pick.

Choosing Your eCommerce Platform's Features

The software you'll use will give you specific features to choose from. Some of them are design, listings, placing products in a shopping cart, and collecting the payment securely.

Many eCommerce platforms allow you to choose from prebuilt themes. Bear in mind that the design is the first thing a customer notices when browsing through your site. You will want to have a simple and clear website where all of the information is given up front.

The listings and shopping cart selection should be selected carefully. Users are most satisfied when their purchasing process goes smoothly.

Collecting the payment securely can be challenging when using a self-hosted platform, so most mid-market businesses use hosted platforms to power their online shop.

eCommerce Sites Comparison and Pricing

Selling online became easier with the appearance of numerous eCommerce platforms.

Shopify has provided its clients with online market tools and solutions since 2006. They offer an extensive theme selection and an easy setup. Also, customizing the orders can make your job far less frustrating. You can get the cheapest Shopify Lite plan for selling on Facebook from $9 a month.

Another eCommerce platform, Ecwid lets you add a store to any website and sell simultaneously on multiple sites. With an unlimited bandwidth and a free starter site, this platform also allows you to set up a mobile responsive shopping cart. Furthermore, you can create an online store and a Facebook store free of charge with Ecwid.

The third option for online businesses is 3Dcart, which offers a Nano plan starting at $9.99 a month. Their website may look a bit older than the other platforms but they offer setup steps and tutorials and a built-in link to Google Analytics. You can also choose from templates to shipping options.

The fourth platform you should consider for your business is payever. With payever, you can sell an unlimited number of products, with unlimited storage space and bandwidth. You can stay in touch with your customers through a communication app and advertise on social networks for no extra cost other than anything you pay to the social networks. Other than that, payever is free of charge for any user – here's where they explain payever free policy.

How About The Security?

security-px-250Security of online shops has become a top priority for both sellers and customers. eCommerce sites are a major target for fraudsters wishing to get a piece of the pie. Cyber attacks can cause huge problems.

Imagine your business suffered a hacker attack. If the hackers got hold of any sensitive data, such as credit card information and retailers' and customers' personal details, customers' trust will be severely damaged. The lack of trust then leads to a bad reputation for the business and loss of your customer base.

When setting up an online store for your business, be sure to double-check the hosting provider’s security measures. Always ask the provider what will happen in the case of emergency and how you know your data is secured.

All of the aforementioned eCommerce platforms have high security standards. Shopify, as most eCommerce providers do, uses the Payment Card Industry Data Security Standard (PCI DSS) – created to raise the level of control over credit card details. Also, they use HTTPS encryption, which is much safer than the old HTTP protocol. With https, credit card information is moved directly to the payment gateway and that protects personal data from exposure.

payever and Stripe

payever manages its payments through Stripe, which also complies with the PCI DSS and secures the transmission, the storage and the processing of your sensitive credit card's data.

Stripe gives you access to credit cards – in minutes. It's a great service and payever has a partnership with Stripe. But what's next?

  • What if you need an online shop?
  • Or you need a powerful point of sale?
  • What if you want to start selling on Facebook?
  • payever can power your entire business with Stripe as the credit card supplier.

A simple analogy is of a car: payever is the car and Stripe is just one wheel.

Comment from Joy: I tried to add Stripe to my blog, but failed, because I don't have https, which was needed by Stripe. Victor tells me I could implement payever, using Stripe, without needing HTTPS protocol.

Using payever

You will download the payever app:
download payever
The screenshot below shows the functions available in payever:



On the right is what you might see when placing an ad.

For further information you can read about

So that you can see it in action, below are a couple of companies using payever as their eCommerce solution:


Many factors influence the decision to choose a certain eCommerce platform for your business. When determining which site will be your online shop provider, make sure to take into consideration a few things.

wallet-px_300Firstly, you need to choose between a self-hosted or a hosted shopping cart software. Also, the features they offer should abide by your shop's policy.

Most important,  you want your eCommerce platform provider to offer the highest security protocols available.

In conclusion, choosing an online store provider is obviously a very important decision to make. While your inclination may be a well-known provider that offers you security plus cheap and fun features, it's very important to be sure that their services are the best for your business growth.

Do you use an ecommerce platform? Which one and what have been your experiences?

Please share

I left it too late to plan for a financially secure retirement. Don't make my mistake. Start building an extra income with a part-time (or full-time) business online. Think you don't have time? Can't afford the start-up cost? Can't meet sales targets? Contact me for free advice (no obligation) on the best fit for your circumstances.

Reji - November 21, 2016

Hi Joy,

Glad to be here again and read about Payever. Payever is new to me. I would like to have a try using it soon.

Thanks for introducing Payever and Victor for your readers.

Have a great day.

Best regards

Reji Stephenson

    Joy - November 22, 2016

    Hi Reji,

    If you try payever, I’d be very interested to hear of your experiences.

    Joy – Blogging After Dark

professional resume writing service - November 22, 2016

The eCommerce platform market isn’t a tiny one, there are literally hundreds of options available – some might have a simple feel to them, but that isn’t always enough, while some might feel extremely cluttered, but provide cheaper rates and prices.Always consider your size of stock, and whenever you’re browsing for an store platform to use, make sure you’re paying the smallest amount of money for the services that you require.

    Joy - November 22, 2016

    Thanks for your input. I’m interested to know why you feel that size of stock is an important consideration for choosing an ecommerce platform?

    Joy – Blogging After Dark

Amar kumar - November 22, 2016

Hey Joy,

Choosing the right eCommerce platform for our business is difficult because there are so many options on the market. Now-a-days, Online retailing is a lucrative business these days and also growing rapidly. Half of internet users prefer to shop online on regular basis. To ensure growth, marketing is absolutely essential. The eCommerce solution that we’ll acquire should be able to assist in our marketing strategies. Eventually, thanks for reveling a light on this amazing topic.

With best wishes,

Amar kumar

    Joy - November 22, 2016

    Hi Amar,

    eCommerce is certainly the way forward and, with the right solution, can be very profitable.

    Joy – Blogging After Dark

Robin Khokhar - November 24, 2016

Hi Joy,
I have been using Shopify as an e-commerce platform for one of my client’s sites and it is really good. Although, your post was read worthy.
Thanks for sharing.
Have a good day.

    Joy - November 24, 2016

    Hi Robin,

    Good to know that you are pleased with Shopify, however it’s good to have alternatives like payever to check out the differences.

    Joy – Blogging After Dark

Lydia - November 24, 2016

Thanks Victor and Joy, I am about to take a stab at Shopify with my daughter. Thanks for outlining all the options. This post has been helpful.

    Joy - November 26, 2016

    Glad you found it useful Lydia.

    Would love to hear how you get on with Shopify.

    Joy – Blogging After Dark

Ravi Chahar - November 25, 2016

Hey Joy and Victor,

People are heading towards the e-commerce websites a lot. In the past few months, I have done a study about e-commerce platforms.

Well, if you’re a developer then WordPress is the best place with the low budget. If you choose Shopify or any platform, you have to pay for their services.

Where you can use your old web hosting to start a e-commerce website with WordPress.

Thanks for elaborating it.

    Joy - November 26, 2016

    Hi Ravi,

    Interesting to know you’ve studied ecommerce platforms.

    Yes, I’d always prefer to start with WordPress than pay for other services. Glad you agree as I know you’re way more “technical” than I am 🙂

    Joy – Blogging After Dark

ikechi - November 25, 2016

Hi Joy and Victor

You are so right and looking at the pros and cons of each kind of Ecommerce Solutions makes Payever look so attractive.

I am checking it out. Thanks for sharing. Take Care

    Joy - November 26, 2016

    Hi Ikechi,

    Glad you like the look of payever. So do I.

    If you have any questions please contact me and I’ll put you in touch with Victor direct – he was very helpful answering my questions.

    Joy – Blogging After Dark

David merrill - November 28, 2016

eCommerce is such a hot topic these days, and you’ve gone over the basic considerations of setting up shop here, Victor.

I think self-hosted sites are always the best way to go,and with Stripe and Payever it’s certainly do-able.

There are certainly some great reasons, though, to use something like Shopify that may be more costly, but solve a lot of the heachaches for you.

Thanks for hosting this interesting article, Joy.

    Joy - November 30, 2016

    Hi David,

    Stripe and Payever seem good options for self-hosted sites when people don’t have the budget for Shopify, and maybe don’t need a lot of complexity.

    I’m glad you found Victor’s article interesting and thanks for visiting.

    Joy – Blogging After Dark

Deborah A. Ten Brink - January 8, 2017

Victor is a great guest host! Thank you, Joy and Victor!

I have a strong need as an entrepeneur to control everything. I’m sure I’m not the only one!

Whatever platform you choose, it should integrate smoothly with your online marketing and social media platform. It also should keep your profit margin where you want it to be.

I’m all for free enterprise and doing your own thing! Thank you for this new information!


    Joy - January 8, 2017

    Thanks Deborah,

    Those are very good points you make. I’m also one who likes to keep control…. I guess that’s part of what makes us entrepreneurs.

    If your ecommerce platform doesn’t have the best charging structure for your business (however perfect it is for someone else’s) then it’s going to eat into your profits badly.

    Joy – Blogging After Dark

Comments are closed