Gone Full Circle

SuccessI've had a varied career online, and gone full circle a time or too.

Because according to Albert Einstein: The definition of insanity is doing the same thing over and over again and expecting different results. Source: Brainy Quotes

But so have most people, I guess. The thing is to make sure you learn something new from each mistake, and move on.

So, I'm going to use my experiences and new skills to change direction a little. To learn why, I'll give you a brief history of my online business history.

Why I Started An Online Business

Well, the short answer is to find a retirement business idea to earn an extra income to supplement poor pension prospects. But why online? I already have a successful offline business, and I would probably be better advised, and earn more money, by expanding that. But it has two big limitations:

  • Geographical
  • The number of hours in my day

To find clients beyond my local geographical area and to leverage the number of hours in my day (without the burden of employing staff) I turned to an online business.

How To Start An Online Business

I was interested in a nutritional service where there was very little competition, so I decided to kitchen-oct12market this online.

Producing my own website in HTML/CSS etc was beyond me – despite my background in computing. I hired someone to do it for me, but whenever I tried to make changes the site ended up looking like a dog's dinner!

(Hmm – Bailey can eat faster than I can take photographs!)

However it was a short step from HTML to discovering blogs, although I did have a few false starts with the blogging platforms and tools I chose.

Finally I settled on self-hosted WordPress.org (like this blog) and tried a few different models for generating an income from a blog.

  • Some people swore by putting adverts on your own blog – I managed to get myself banned by inadvertently breaking Adsense's T&Cs
  • Others recommended Affiliate Marketing – this is a good choice, but needs plentiful sources of interested traffic – AND products that make a decent return. $10 won't cut it!
  • Many people told me I “must have a digital product of my own” – and because I enjoyed writing I decided to produce my own eBooks, and still get a little income from sales of books I wrote years ago.

Here are some of the ways I have made money online, and the experiences I have gained.

Produce Your Own Product

This was actually my first serious online venture and although I learned a lot from it, I was in complete overwhelm and never produced enough sales to even cover the cost of the course.

In recent months the market-place seems to have been flooded by a complete blitz of marketers being coached to produce digital products.

© lesslemon - Fotolia.comIt seemed as if day after day the same tribe of marketers would blitz the Internet promoting the next new product, and trying to out-do each other with the shiniest and glossiest bonus to clinch the sale. And the joke of it was everyone seemed to be promoting to each others' lists. I just unsubscribed from the lot of them.

There were good products, and I reviewed some of them. Others were so flimsy I couldn't have written a good word about them. What was overwhelming was the number of emails all promoting the same or similar products – day after date, week after week, launch after launch. All really low cost – which is great for the buyer, but not for new authors. Who wants to develop new eBooks to compete with such a relentless onslaught of low cost but glossily produced products?

Also the EEC devised some ill-thought out rules for VAT on digital products. My eBook was on a non-compliant platform, and the technicalities of moving it defeated me. To be quite hard on myself – I lost interest because I knew that without an injection of technical expertise (and therefore cash) I couldn't compete with the glossy productions coming at hapless buyers from all other directions.

Income From Blogging

It's not the route to instant wealth, as many of my readers may have noticed.

Well – I know some people are doing very well, and these successful bloggers have generously shared some great tips. So I have had some successes of my own.

  • I've made some sales from products I've reviewed
  • I've been paid to produce blogs for other people
  • People have even paid me to place adverts on my blog

But I have to face facts and say that, because my blogging is part-time alongside my main offline business, I need something that doesn't consume as many hours in my working day.

Blog Problems

I also seem to hit more than my fair share of technical problems.

  • A couple of weeks ago my blog was displaying the sidebar widgets in the footer – turned out to be because I was using GoogleSpeed caching system Huh?
  • This week there's another technical problem – I'll write about it when I've found how it can be fixed. It's not as obvious to the reader as the last one was!

But the point is, I enjoy writing, so I don't just want to spend my time fixing technical problems and feeling out of my depth. I do coding in my offline business and that's enough challenge for me.

And what if these technical problems had happened to one of the paid blogs I had produced for clients? I'd feel obliged to fix it!

So that is the sorry catalogue of what HASN'T been successful for me, and the reasons why I have started….


Network Marketing

I have gone back to my roots with a network marketing business, which is the model that – of all the businesses I have done on line – has made me the highest consistent income ever.

But this time I know all the pitfalls to avoid and I'm using “done-for-you” tools and videos that are produced by my upline.

If you'd like to find out more, watch the videos here. (Affiliate link)




Please share

I left it too late to plan for a financially secure retirement. Don't make my mistake. Start building an extra income with a part-time (or full-time) business online. Think you don't have time? Can't afford the start-up cost? Can't meet sales targets? Contact me for free advice (no obligation) on the best fit for your circumstances.

Emi - July 8, 2015

Hi Joy,
Thank you for sharing your story it’s very interesting journey for sure.
To build a business online it takes a lot of effort, energy and commitment.
Happy to hear that you have it all figure out and it’s working for you 🙂

Have a wonderful week!

    Joy - July 8, 2015

    Hi Emi

    Welcome to my blog, I am so pleased you found me and I hope you will find plenty of helpful information here:-)

    I must confess I still have more to figure out, but I have learned a lot from my time online and in network marketing and there are mistakes I’ve made once that I won’t be making again!

    Enjoy the rest of your week too, Joy

Ron Killian - July 8, 2015

It has been quite the journey Joy. Course, don’t think any one who’s been online for any length of time, can’t say they haven’t had some hurdles. Know I’ve had my share over the years. Many times I’ve thought about giving up. Many years ago I was so burnt out with online that I took a full time “job”. Didn’t take long to remind me why I disliked working for some one else.

Good to hear you have a plan and it sounds like your excited about it. Helps you have experience as well, sure it’s going to help.

I’ve always liked the concept of MLM, it can be very enticing. From my limited experience, I found it tough to find people that actually did, or wanted to do the work. Wasn’t the program, but the downline. Maybe I did not give it a fair try.

Hope you find huge success Joy, looks like you know where you want to go and bet it’s going to get you to your goals.

As Emi said, thanks for sharing your story 🙂

    Joy - July 8, 2015

    Hi Ron,

    Yes, like you, I fight on – boosted by the desire NOT to work for someone else – I only had a short spell working part-time for someone else, but so pleased to return to being my own full-time boss. Choosing my own hours is bliss.

    Re MLM: haha, it’s as if you read the post I haven’t had time to write yet. The program is usually fine for those who can DO it – consistently. The rest pack in, your collapses and it’s back to square one.

    No more of those for me! This program is 7years old and no-one has quit – because you can qualify with s a one-off purchase, no compulsory repeats. Furthermore in my group we’re working as a team, which builds each others’ businesses. So if I need to take a month or so off, the rest of the team will still be building round me. That suits me because sometimes I get very busy on my offline business and just haven’t got time to do anything else. No problem, I can pick it up again later and there’s a fair chance it will have grown even while I was passive. We are customers, not salespeople 🙂

    We’re in a Facebook group working together if you’d like to watch some videos explaining it.

    My direction is taking shape now, and glad to have WordPress etc in my toolbox.

    Enjoy the rest of your week, Joy

Basharath - July 8, 2015

Hello Ma’am,
Its very interesting to read your story. You’ve boldly handled all the ups and downs of your life. Generally when people fail in something they quit it, but you’ve always been back to the board.
And I think life would be incomplete without hurdles, the problems of our life makes us strong and always teaches us something new.
Thank you for sharing your life’s story which is really inspiring to all of us…

    Joy - July 8, 2015

    Hi Basharath

    Sometimes it was tempting to quit, but I don’t like giving in! So I’m climbing over those hurdles…. I’d like to say jumping, but they’re very high for me haha. Learning is good, just hope I can consolidate what I learned and get onto a bit of a flat straight run for a few months!

    Thanks for your encouragement,


Angela McCall - July 9, 2015

Hey Joy,

I don’t like MLM businesses. I always meet them at the MEETUP group and I stay away from them like a plague. To me, they are really not an independent business but a business from the 3rd party. I was recruited once on that Melaleuca thingy and it was a disaster for me and so it was my first time and my last. NEVER AGAIN!!!!

The good thing about starting your business online is you don’t have to know HTML or CSS but you can start a website through WordPress in 5-20 minutes! But it’s nice to know that you know your computer “coding” system. Kudos to you.

Anyway, I am here just to say a quick hello. Going strong…we’ve been friends now for 2 years. So YAY!!!! I’m so glad to be connected with you.

Have a great week!


    Joy - July 9, 2015

    Hi Angela,

    Lovely to see you back on my blog. I missed you and hope things are going well for you again.

    > MLM
    Haha – I have failed with MLM so many times that I now know exactly what to avoid, and I wouldn’t have touched this one if it hadn’t completely avoided every pitfall that has caused me to fail in the past. It has a one-off purchase, no monthly commitment and I can be as active or as passive as I have time to be, because the team I am in is helping me. I guess I like it because it is a proven low-cost start-up model (when done ethically) AND I have made more money in MLM, for less effort, than I ever have in blogging.

    Anyway, I understand your dislike of it due to certain common features of the plan you were recruited into, and I completely agree with your opinion of those features.

    Sorry you had a bad experience at MeetUp. Do find another one, the one I go to is lovely and they’re all conventional businesses – including graphic designers who do very well out of the members. I’m sure there’s one just tight for you.

    > WordPress in 20 minutes
    It’s not the starting that’s the problem. That’s easy, I agree.
    I know you’ve missed my recent posts but I have had so many technical problems with this, and other sites, that I have been tearing my hair out. Most of them I haven’t even blogged about because I have just been so miserable fighting to get my blogs fixed. I keep hoping I’ll get on a straight path, then something else hits me in the face, and it upsets me so much because I chose WordPress specifically so that I didn’t have to get involved in these issues. I just want to write, not fight technical problems. Without many of the people YOU introduced me to I would have quit long ago from technical frustrations – so a big thanks for that.

    You’ll get a flavor of just ONE of my issues if you read the post shown via CommentLuv below. But believe me, that was written when I was upbeat because it was fixed, so doesn’t do justice to the frustration and unhappiness it caused me at a time when I didn’t need it because of family troubles (which must always come first).

    Anyway – I’m supposed to be earning money doing my off-line business right now, but when I saw your post I was just so pleased to see you back I wanted to pop in and say hi. I owe you a lot from those early days when we chatted:-)

    Enjoy the rest of your week, and hope you can come back soon. (I still have enough technical problems that the posts won’t all be about MLM LOL) Joy

Miriam Slozberg - July 9, 2015

I appreciate you sharing your story, and it is so true that creating a business and making it succeed.. regardless of what the business is takes so much energy, time, dedication and effort, and patience.

    Joy - July 10, 2015

    Glad you found my story interesting.

    One model I’ve often looked at but never tried is franchising, because hopefully it would save such a lot of the branding etc.

Sue Bride - July 11, 2015

I just decided that I’d finished with MLM because of the monthly expense, not liking the products and not getting the support I need. Now you’ve peeked my interest by talking of an alternative. I look forward to finding out more Joy.

    Joy - July 11, 2015

    Hi Sue,

    Sounds a bit like me – but this one solves all those problems. I’ll be writing more about it shortly, but in the meantime I can invite you to a private Facebook group where you can look at some videos, completely without obligation.

    There’s also a webinar you can watch every Sunday at 8pm UK time. We have a really great team – lots of up-line and cross-line support. Hope you’ll take a closer look:-)


Andy Lockhart - July 11, 2015


It sure looks like you have gone full circle. Thanks for sharing your story. You have always kept moving forward which is so important.



    Joy - July 11, 2015

    Hi Andy,

    Sometimes it seems “One step forward two steps back”…. but I certainly believe in learning from my mistakes and not making the same ones again.

    Have a good weekend, Joy

Rachit - July 12, 2015

Hello Joy,

Interesting and motivational write up. Nice to see your dog in your article again 🙂

I Checked your book on the Warrior forum.
Nice to know about your ups and downs you had in your life.

Wish you best of luck.

    Joy - July 12, 2015

    Hi Rachit,

    Glad you found it an interesting read, although it’s another change of direction I do feel that I’m better armed because of everything I’ve learned about blogging.

    I like having Bailey on my blog 🙂 He’s my younger son’s dog actually. Would love a dog of my own but I think my life is too chaotic.

    Catch up again soon, Joy

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