Do You Need Your Own Blog – And How To Get One

how to start a blogWhy Do You Need A Blog?

New business owners often ask me “Why do you need your own blog” when there are so many free platforms available:

  • Facebook
  • Google
  • Instagram
  • YouTube
  • Twitter
  • Pinterest
  • Leased Ad Space
  • And many more you can add

The answer is simple…. because any one of the free platforms can shut you down instantly and all your hard work has GONE in a flash.

It Happened To Me….

Although I obviously have my own blog, here, I have also promoted and maintained pages etc on different platforms.

I have always tried to be an ethical marketer and although I have made the odd mistake in the past, if someone pointed out what I was doing wrong, I did everything I could to learn from that mistake and never do it again.

So I was pretty gutted to login to Facebook and find the message below:


As you can see from the image, I “appealed” – asking what I had done wrong – but instead of them telling me what I had done wrong, they just denied my appeal.

I read through the T&Cs and didn't really see what I'd done wrong – if they had told me, I would have fixed it.

I thought perhaps if I waited long enough my old page may come back – it didn't. So I have scheduled it for deletion and started a new page. It's not ready for public viewing yet.

In some ways it's not the end of the world, because the new year has found me revitalised after my move to Norwich, and looking to start again online, but in a slightly different direction – and with a lot more knowledge than when I started out originally.

So here I am still. Following a path that, longer-term, may lead me to people wondering how to set up their own blogs. Unfortunately, knowing how tough I found it, I was wary of telling other people “You need your own blog”.

Setting Up A WordPress Blog

I will only talk about setting up a WordPress blog here, because that's the platform I have most experience with.

If you listen to the “gurus” selling you training – it's easy. Haha – I was fool enough to believe that (several years ago).

If you're interested you can read more about my experiences in my previous post about How To Start A Blog.

In a nutshell, I found it extremely difficult, and if I had known all the angst I would go through in coming to a reasonable blog, I'll be honest, I wouldn't have done it.

But I can't lie …… deep in my heart I still know the answer to the question below.

Do You Need Your Own Blog?

My Facebook experience above just proves what I have heard over and over again. If any business owner asks the question “Do you need your own blog?” the answer is a resounding yes – because you own your own content and, as long as you're careful with back-ups, it stays your own.

So I was delighted to spot that my good friend Enstine Muki is offering a “Free WordPress installation and setup” service, which completely removes from me the problem of helping newcomers to set up a WordPress blog. Yes, I DO know how to do it now, but Enstine will do a far better job than I would.

Of course, there's no such thing as a completely free lunch (or self-hosted WordPress blog). But in his post, Enstine explains that all you pay for is the hosting service; and his reward for the work is earning a small commission from the hosting – at no extra cost to you.

I wish that offer had been around when I started out!

Choosing The Best Hosting

free blog serviceAlthough I'll admit I found it tricky learning WordPress from scratch, by far the worst problems I had were because my original choice of blog hosting was poor. (I went for cheap shared hosting. Penny-wise, pound-foolish is a saying we have here in the UK.)

So you will also have the benefit of Enstine's expertise in choosing the most suitable hosting platform for your needs. It's not the same one I use, but if I ever needed to move, I would move to one of those that Enstine recommends.

In Conclusion

Update October 2019) My new book explains in more detail why small businesses need a blog, and how to get one. Click here if you want to Build A Blog.

Within the book you will see that I recommend you to take advantage of this free WordPress Setup and Installation service.

I'd love to see your finished result.

Please share

I left it too late to plan for a financially secure retirement. Don't make my mistake. Start building an extra income with a part-time (or full-time) business online. Think you don't have time? Can't afford the start-up cost? Can't meet sales targets? Contact me for free advice (no obligation) on the best fit for your circumstances.

Muki Enstine Musaga - January 6, 2019

Hey Joy,
You just made my Sunday so sweet.
Thanks for taking time to write more about my free offer in this post. You know in addition to the free WP setup service, I’m giving them a free copy of my ebook “Affiliate Marketing For Bloggers” worth $27. But this will be withdrawn soon 😉

I was talking to a YouTubing friend who thinks vloging on YouTube is all he needs to build his online presence.


I brought him to this same understanding and I will be sending this link to him. YouTube can any moment close his account and that will be the end of his business.

People should not completely build their businesses on others’ Blogging is the way to create and own your empire. And the thing is so cheap today.

I really still don’t know why folks are still hanging on the fence.

Happy Sunday my dear friend. Hope you are doing great this week in UK

    Joy - January 6, 2019

    Hi Enstine,

    It’s such a great offer – and especially with that free copy of Affiliate Marketing for Bloggers – that I wanted to get the word out.

    I was horrified what had happened to my Facebook page, and to have no way to know what I needed to correct is scary.

    Happy Sunday to you…. All good in my spot in the UK, but a little chilly.

    Joy Healey – Blogging After Dark

Ryan Biddulph - January 8, 2019

WordPress dot org all the way Joy. Blogging buddies have been burned on free platforms for so many reasons, boggles the mind, going with freebies these days. Own and prosper I say.

    Joy - January 14, 2019

    Thanks Ryan,

    Good to know you agree and can also confirm that blogging and using free platforms is a route to danger.

    Joy Healey – Blogging After Dark

Vineet Saxena - January 9, 2019

Hi Joy,
You are absolutely on spot. Facebook, Twitter and what not can surely give you a platform to create an audience and promote your thoughts, views or business. But all of them fall short on one thing – control.
You cannot totally control what you want to publish on these platforms. On the other hand, a WordPress blog gives you complete freedom to share or express whatever you want to. And again, nothing is free-lunch. It does take time and effort to build one’s blog but rewards can be sweet.
Thanks for sharing this.
Vineet Saxena

    Joy - January 11, 2019

    Thanks Vineet,

    Glad you agree with me. And since I wrote that article, I have learned that another online friend of mine – far more expert than I – also lost his Facebook page for a couple of weeks, and he had to fight really hard to get it back.

    Joy Healey – Blogging After Dark

Inesh Enterprises - January 9, 2019

Hi Joy
I really want to give you a big thank for sharing such a great article by chosing the great topic which is trending in today’s digital world. Every third person on internet wants to set their own blog and you helped all of them by giving your valuable time to write about. And I also want to thank you for sharing about free wordpress installation and set-up by Muki Enstine because it will be really helpful to set-up a blog for newcomers.

    Joy - January 11, 2019

    Thank-you 🙂

    I found setting up a WordPress blog (and getting it right) so tough that when I saw Enstine was doing it for people, I couldn’t help with share such good news.

    Joy Healey – Blogging After Dark

Pinkey Sen - January 30, 2019

In fact, Digital Marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), call-back, and on-hold mobile ring tones. In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online. If you can master Digital Marketing, I am confident enough, one can sail through all the spheres to be a successful Blogger.

In other terms, whatever it is that you want to achieve, whatever goal you want, you can have it. All you have to do is decide to have it, and your success is inevitable if only you’re willing to do the work. If you’re willing to take action and the risk to make it happen in the world, and if you’re willing to do the work on yourself. And work through your fears, your doubts, limiting your beliefs. You got to be willing to be critized by other people. Dare to take financial risks, no matter what. The most valuable things I learned were, how to let go of the poverty mindset, the welfare mindset that I grew up in, and to have a much more abundant mindset. When I grew up feeling like I was poor, in reality, I was even rich back then, I just didn’t realize it. But when you let go of the fear of not having enough, then you realize that there’s always been enough, and there always will be enough. The richest person in the world isn’t the person with the most money; it’s the person with the most gratitude.

Joy, thank you for this wonderful article and look forward for more such inspiring articles from you. God bless and take care.

James McAllister - February 5, 2019

Hi Joy!

I sincerely hope more people take the advice laid out here seriously. There is no scarier position to be in with business, than to have another company be in complete control of you.

The fact of the matter is, these big companies that people rely too much on – Facebook, Google, Amazon, etc. do not care about us at all. They could shut us down completely and it would not affect them at all.

I know people doing a million dollars of sales / month on Amazon, who get suspended due to some mistake in Amazon’s AI, and can’t get an actual human to call them back. It’s insane.

Income that is made from a system you completely control, is income you can depend on. If entrepreneurs avoid creating a blog because there’s other options available, they may be in for a rude awakening down the road…

– James McAllister

    Joy - February 12, 2019

    Hi James 🙂

    How lovely to see you back on my blog again, and delighted to read of all your well-deserved success.

    Yes, I hope people take note too – I was really upset to lose a Facebook page I had worked hard to build, but at least my blog is my own.

    Joy Healey – Blogging After Dark

Artemhealth - February 7, 2019

It was a great post very nice, Good to know you agree and can also confirm that blogging and using free platforms is a route to danger.

sreenivas - March 27, 2019

it was nice post please give me the way i want to set up new blog recently i started new home appliances repairing business please give me the way how to imrove my business through digital marketing

    Joy - March 29, 2019

    Hi Sreenivas,
    I suggest you follow a training course such as Easy1Up (affiliate link).

    You can take the first module, to check its suitability, for just $30 which is a far lower price than struggling to learn digital marketing through trial and error.

    Joy Healey – Blogging After Dark

Sathish Arumugam - April 17, 2019

Hey Joy,

Exactly, you made his blogging journey remarkable. And, Enstine deserves all the credits. The strategic online marketer I admire. He is so nice of helping others in all the ways.

    Joy - April 18, 2019

    Hi Sathish,

    Enstine is an excellent blogger and marketer. I have learned so much from him.

    Joy Healey – Blogging After Dark

lucky - June 6, 2019

very nice article and good work


    Joy - June 11, 2019

    I’m pleased you like it.

    Joy Healey – Blogging After Dark

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