How To Start A Business Blog

How To Start A Blog

Today's post is an infographic showing everything you need to know about how to start a business blog from scratch. It's brought to you by Robert Mening.

Who Is Robert Mening?

Robert was born in Sweden, Malmo 27 years ago.

He is interested in computers, tech and the web since his school days. Robert built his first website in 2004 and has been a full-time web developer and designer ever since. Over the years, he has helped various bloggers, small businesses and start-ups with their online presence. He has no intention of slowing down!

You can check out his latest blog at https://websitesetup.org/start-a-blog/

Contact details for Robert Mening:

Email – [email protected]   Twitter – @RobMening

Why Start A Business Blog?

Of all content marketing strategies, blogging perhaps takes the longest time to deliver. With the advent of social media marketing today, it looks somewhat outmoded.

BUT – remember, however much you love social media, you never own social media platforms, and your account could be closed down instantly. However, if you choose self-hosted WordPress.org, you are in control of your content.

While businesses can’t do without social media, blogging can’t be ignored either. Long terms serious buyers and business relationships can only be acquired via blogging.

Late last year, the Content Preferences Survey Report by Demand Generation revealed that as many as 47% percent of potential B2B customers preferred looking at content before starting the purchase process. They viewed at least 3-5 pieces of content before engaging with the sales person.

Global markets are changing fast. There is so much competition! Alternatives are easily available. B2B customers are largely influenced by content that is value driven and clearly defines their growth and profitability.

Do You Need An Expert Blogger?

Blogging is not what it used to be like a few years ago. Starting a business blog these days doesn’t need a business owner to be an expert. It is simple, easy and hardly takes any time.

WordPress for example, lets you do everything with very little trouble. Did you know that 25% of the top one million websites use WordPress today?

Service providers should ask themselves a simple question: Does my blog content make me look an expert blogger? If yes, then they’re close to successful blogging.

Note that I said look like an expert blogger. WordPress users can produce a very professional looking website with minimum effort. Personally I would always get the skeleton website setup professionally, otherwise you run the risk of reinventing the wheel every time you learn something new.

So, NO … you don't need to be an expert blogger to start off with. Your skills will come rapidly. If you don't learn as quickly as you'd like, produce your article and send it to a Virtual Assistant who will post it to WordPress for you. Make sure that whoever maintains your blog has excellent presentation skills. This is especially impotrant in the areas of spelling and grammar if your blog is not written in your native language.

Do You Need To Be Expert In Your Business?

YES you do need to be an expert in your business. Nothing looks worse than a scanty knowledge of your subject matter.

Keeping your blog up-to-date is as important as putting up quality content. If articles go out of date, consider removing them rather than leaving old, incorrect information online. Ideally correct them, or just cross-link to newer content.

Although there is no benchmark for a minimum number of posts, regular contributions are important. Set an achievable schedule and stick to it. A blog that hasn't been updated for months looks very unprofessional.

Below, we take a look at Robert's infographic that comprehensively explains …..

How To Start A Business Blog To Attract Customers

He covers:

  • 5 reasons why a business should have a blog
  • Important statistics backing up the reasons for blogging
  • Which blogging platform to use – WordPress, Joomla or Drupal
  • 10 tips for creating content for your blog
  • Publishing your content – with specific reference to design, layout and frequency of publication
  • 8 ways to market your blog
  • Combining online marketing strategies, such as SEO and social media

start a business blog


If you already have a blog, I hope you will have found some new ideas to improve your existing blog

If you are new to blogging, I hope this infographic will help you start a business blog.

Please share

I left it too late to plan for a financially secure retirement. Don't make my mistake. Start building an extra income with a part-time (or full-time) business online. Think you don't have time? Can't afford the start-up cost? Can't meet sales targets? Contact me for free advice (no obligation) on the best fit for your circumstances.

Shantanu Sinha - October 5, 2017

Hello Robert,

Nice to see you here on Joy’s space 🙂

Those are some really good tips if one is planning to get their business blog on air. Yeah people are now days leaning towards launching their own business blog and being their own boss. No, doubt skills are required to get going with this one but yeah if things are done rightly the result would be the best thing one can have.

WordPress has made easy for lot of people who want to sell their products online, it’s an easy to use platforms and with some work, one can look like a pro blogger and easily attract customers through their writing skills and products they offer.

The infographic you presented above is very helpful and there are few things which I would surely add up to my blogs and web site.

Thanks for the share.


    Joy - October 5, 2017

    Hi Shantanu,

    Glad you liked the tips, and if an experienced blogger like yourself has found ideas to add to your blog I am confident that new bloggers will learn much from Robert’s infographic.

    Joy Healey – Blogging After Dark

Naveen Kumar - October 5, 2017

Hey, Robert & Joy,

This is an awesome list of things to have in order to build a successful Business blog.

I only hope enough folks implement what you’ve shown on here to find positive returns in their blogging campaigns.

Way to go!

    Joy - October 7, 2017

    Glad you like the article Naveen – but as you say, it’s the implementation that’s key!

    Joy Healey – Blogging After Dark

Robin Khokhar - October 5, 2017

Hi Joy,
It’s good to know about Robert through your blog. But most importantly, thanks for sharing such an awesome post on how to start a business blog.
Thanks for the great share.
Have a good week ahead.

    Joy - October 7, 2017

    Hi Robin,

    Glad you like Robert’s infographic – thanks for checking it out.

    Joy Healey – Blogging After Dark

Pooja - October 9, 2017

Hi Joy,
Really nice post. You are doing a great job.
please post some article about adsense usage

    Joy - October 9, 2017

    Hi Pooja,

    Sorry I haven’t used Adsense for years because I don’t recommend it. That’s because the earnings aren’t high and it potentially takes visitors away from your blog.

    I’m sure it’s done well for others, but it didn’t work for me.

    Joy Healey – Blogging After Dark

T I Antor - October 13, 2017

Hey, Joy,
It been a great pleasure to read your post and Infographic from Robert. It’s an inspirational and informative post. I learned new things from your post. Also, the infographic helps me a lot to learn more easily. New bloggers can learn many things from your post.

    Joy - October 14, 2017

    Hi T I,

    Glad you think it’s a helpful post for new bloggers. I think the infographic presentation makes it more digestible.

    Joy Healey – Blogging After Dark

Sahil Sharma - November 8, 2017

Hi Thanks for adding this information. Keep it up.

Can you please reply how many minimum posts are required to get approval from ad-sense in blogspot.com

    Joy - November 8, 2017

    Sorry Sahil,

    I don’t use blogspot, and I think there are better ways of making money online than Adsense. Check out the http://JoyHealey.com/GSR

    Joy Healey – Blogging After Dark

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