How To Structure Loyalty Programs For Millennials

Loyalty Programs For MillennialsWondering how to structure loyalty programs for millennials when you're a baby-boomer, like I am, and have no idea what goes on in the mind of a millennial?

Well, here are some tips for you….

But first – let's just define…

Who Is A Millennial?

To my surprise,  anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial. Bit of an embarrassment and a surprise actually, because it turns out that both my sons are at the top end of the age range of being millennials. But then… still not 100% sure I understand them – although they're ‘coming on' – HAHA.

Marketing To Millennials

Perhaps no generation has been as scrutinized by marketing professionals as millennials. It seems that every day, there’s a new article about how they’ve fundamentally changed some industry or another with their unconventional behavior and unpredictable buying trends. It’s not unusual to hear observers talk about millennials as if they were an alien species from another planet. Behind all the histrionics, of course, it is normal humans who comprise the millennial generation. They may have some unique quirks that they don’t share with their parents or grandparents, but they will and do respond to many of the same motivators.

For example, loyalty programs are very popular with millennials. The idea of earning rewards and creating value by remaining loyal to a brand is one with a lot of appeal. However, getting the most out of these consumers means tweaking the formula to engage with their unique characteristics. Rather than simply offering a “buy 10, get one free” approach, businesses must tap into what makes these young people tick. Appealing to their sense of community by partnering with a charitable organization is one example.

How To Structure Loyalty Programs For Millennials

To reach millennials, businesses must design loyalty programs that appeal specifically to the group. Here are some tips to accomplish that.

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Marlon Francis - April 19, 2020

Hey Joy,

It great to be reading your post again. It’s always the best efforts you have put into your content, that’s why it will help many out there looking to learn.

By the way, Thanks for the great read Joy.

    Joy - April 19, 2020

    Thanks Marlon,

    I’m glad you find it helpful,

    Joy Healey – Blogging After Dark

Jacs Henderson - April 27, 2020

Great read Joy!

It is so interesting how life, and hence the millennial brain has changed. I think we can note similar changes in all generations. I come across quite a few loyalty schemes in my life, mainly to do with shopping and lifestyle, like travel and note how they often focus on experience, living a cleaner more eco life, and the charity element is big.
Loved where your chart said about making it easy to participate … Yes!
Patience and effort are not top of the millennial mind

~ Jacs

    Joy - April 27, 2020

    Thanks Jacs,

    If WE notice the changes, how much more must my poor 97 y/o Dad be befuddled by the pace of life these days?

    I suppose the Internet has made it so much more easy to be ‘loyal’ – but given the number of ‘loyal subscriber’ emails I receive each day, it’s getting rather wearing. I mean there’s one company that shall be nameless, I bought something over a year ago, returned it because it didn’t work, gave it a bad review, yet they’re still emailing me…. yep… need to summon the attention span to find that unsubscribe button then I can forget the whole experience.

    But I digress – the key phrase, as you point out, is making it ‘easy to participate’.

    Joy Healey – Blogging After Dark

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