Until recently the “in-thing” to get your site (theoretically) to page 1 of Google was to build loads of backlinks to it.
Unfortunately some of these backlinks were very black-hat and considered “spammy” by Google, so may be having a detrimental effect on your pack ranking.
Here's some advice.
This week Google has brought out the new “Disavow links” tool for webmasters.
According to Dictionary.com disavow means:
To disclaim knowledge of, connection with, or responsibility for; disown; repudiate: e.g. He disavowed the remark that had been attributed to him.
So if a web-master feels there are harmful/ spammy links pointing to their websites they can ask for them to be removed by uploading a text file of links to be considered for removal from Google's index
Matt Cutts gives more information about the tool in the video above.
However, the tool is:
- An advanced SEO tool
- First version rolled out
- Best used only on links youbelieve to be completely spammy
- For Google webmaster tools users