Why Blog For Business

xmas-green-jhBefore I get onto the important question of “Why blog for business”, I'd like to wish each and every one of my readers a Merry Christmas and a Happy New Year.

I know there's a bit of a debate as to whether I should be saying “Happy Holidays” instead.

While not wishing to offend any reader, I will stick to my own personal commitment, agreeing with the folk on the right hand side of the debate here๐Ÿ™‚

Whatever you wish yourself, that is what I wish for you.

Summary of 2014

My year, like yours no doubt, has had its highs and lows. The highs have been very high – the birth of my second grand-daughter in April – and the lows have been very low – the poor health of my parents – who incidentally (very quietly) celebrated their SIXTY-NINTH wedding anniversary today. WOW….

Within all the chaos of family life and a sudden up-surge in my offline business social-media-cover-minI have somehow managed to launch my first paid Internet Marketing product, From Social Media Beginner to Expert.

  • Yes – it was several months late
  • Yes – I've had a ton of help from my coach
  • Yes – I went into total meltdown when I managed to wipe out the download page just in time for the first sale
  • Yes – I totally missed the first question from a potential customer until he PM'd me to see if I was awake
  • Yes – he forgave me and bought it anyway

But somehow, kicking and screaming, my “baby” was born.

  • No – I haven't implemented everything I learned from researching the book
  • No – I haven't made enough money to go out and buy the yacht / fancy car

But as you'll read below, Internet Marketing is a series of steps and I'm on my way.

My Christmas Gift From Yaro

It's been an exhausting and draining week for many reasons, yet I wanted my Christmas post to give you some value, without over-straining any of us.

Imagine my relief when into my in-box dropped this gem from Yaro. So yes – there is a Santa Claus!

To see the full width image and read the text, please click on this page here, which opens in a new tab.

What a fabulous infographic and so aptly timed to fit in with my own launch. It happily illustrates that I'm implementing the stages in the right order and points me in the right direction for the future.

My plans for 2015 are to build on the stages I've implemented so far.

Two Ways To Look At The Sales Funnel

It occurs to me that there are two ways to look at Yaro's infographic.

As a consumer, I started at the top of the funnel, reading adverts in magazines and Social Media, and have passed through every stage, finally reaching the Private Coaching stage – which verifies that the process does happen. Only the most determined and stubborn will want (or need) to do this. Many will decide to stop at some stage en route.

Quoting from the infographic (see text on full width version of Blog Sales Funnel), at the private coaching stage, “These customers are best positioned to benefit from what you offer….” …possibly as a result of passing through all the earlier stages.

Of course some clients may have the confidence and funding to enable them to dive in right at the high end – which is why, as a supplier, you should always have something you can offer your loyal customers at every level.

As a supplier, which I now am, you can see that I have a way to travel to reach the happy stage of having a seriously profitable business. I am still very much at “the front end” – concentrating on “building an audience, establishing trust and acquiring customers”.

I am also establishing a trusted network of suppliers who can offer products HIGHER than the level I have yet produced to customers who just want to dive right in there.

Where is Your Business In The Funnel?

Enough about me. Whereabouts have YOU reached on the path below.

I know from the fact that you are here that (whether you know it or not) you read blogs – this site is my blog.

You probably write blogs too; because I know that a high proportion of my readers also write their own blogs for business purposes.

So most of you are at least at the top “blog” stage as both consumers and suppliers.

As a consumer: Are you still at the top (blog level) perhaps even floating about inside and outside the funnel? Wondering whether to invest in a paid training product? Or still looking for the next “no effort” quick riches product?

I hope you are some way down the learning process, investing affordable sums money in your business and reinvesting a good deal of your profits to make that business grow.

As a supplier: How many of these product types have you produced yourself? Have you designed your own “sales funnel” to include a mix of products to appeal to members of your audience at any stage of their own journey?

So for instance, although I can't yet provide my OWN coaching programs, I work with an established network of trusted suppliers to whom I happily refer customers – until I'm in the position to provide my own services, instead of relying on others.

Note that – like I am – it's normal to be “in the funnel” both as a consumer and a supplier. I've never made any secret of the fact that I'm learning as I go along. We all are – some more than others!

So that's normal – even healthy in a fast changing field like online business. But what will never get you a successful business, is staying in the swirling mass above the funnel.

As you enjoy Yaro's masterpiece please consider where you are – as a consumer and a supplier – and share in the comments below.

Sales Funnel From Yaro

You can see the full width image – to read the text annotations – on this page here, which opens in a new window.
The Blog Sales Funnel Infographic
The Blog Sales Funnel brought to you by Yaro from Entrepreneurs-Journey.com – Source Acknowledged with thanks. Please share widely.

Why Blog For Business?

We started off asking “Why blog for business”. The answer is clearly shown above – where you can see “blog” right at the top of the purchase / sales funnel.

Of course, there are many other business models without blogs, but I suspect they involve heavy promotion costs that would put them outside the scope of most Internet start-up businesses. So I believe Yaro's blog-based sales funnel is the best model for small (and not so small) businesses

So you now have the answer to “Why blog for business”, and I look forward to hearing where YOU are in the funnel.

Please share

I left it too late to plan for a financially secure retirement. Don't make my mistake. Start building an extra income with a part-time (or full-time) business online. Think you don't have time? Can't afford the start-up cost? Can't meet sales targets? Contact me for free advice (no obligation) on the best fit for your circumstances.

Matt - December 21, 2014

That’s a nice blog-focused sales funnel. That’s what most successful businesses have. Though a blog is just one part of their customer acquisition strategy.

    Joy Healey - December 22, 2014

    Hi Matt

    Welcome to my blog, I am so pleased you found me and I hope you will find plenty of helpful information here:-)

    Yes, the blog is just the first stage. What we must all aim to do is provide products at all stages. Ideally our own!

    Have a great week, Joy

Harleena Singh - December 21, 2014

Hi Joy,

Wonderful indeed ๐Ÿ™‚

I think you already got your gift with the new addition in the family and the proud Grandma you make ๐Ÿ™‚

Coming to the post – Oh yes, I’m a subscriber of Yaro and loved his blog funnel blueprint and infographic too. It surely is a fantastic idea or concept but I don’t have any product yet to implement it. So, I’m no where in the funnel except that I’ve my blog, the business is yet to be built.

Certainly a blog is the face of your business and your product is the entry gate, and then you take your visitor through a series of doors to the main room, where you sit one-to-one with your visitor and do your business. So, a blog is good for your business.

Thanks for sharing this with us. Have a nice weekend, and Happy Holidays as well ๐Ÿ™‚

    Joy Healey - December 22, 2014

    Hi Harleena

    Yes little Lucy was the real high spot of the year – I am so lucky to have two gorgeous granddaughters.

    My goodness I think you are WAY ahead of most of us, Harleena, as a blogger!!

    You have your AHA-Now community and forum AND the AhaStore too ๐Ÿ™‚ I would have done business with you there (and tried to) but the international aspect got in the way sadly.

    So your blog and business funnel are in excellent health, I’m sure all my readers will agree.

    I hope you have both a Happy Holiday.


Donald McLeman - December 21, 2014

Hi, Joy, merry christmas and a happy new year to you too. Congratulations on achieving so much! Your free ebook is at the top of my reading list – I’ve downloaded it but I just have to organise the time to read anything at the moment!

Good luck for the year ahead ๐Ÿ™‚

    Joy Healey - December 23, 2014

    Hi Donald

    Fitting everything in is my biggest challenge. I hope that some of the ideas in the eBook will save you some time.

    Thanks for your good wishes, and the same to you and your family.


Ryan Biddulph - December 21, 2014

Hi Joy,

Where am I in the funnel? Wherever it’s hot, and sunny lol. Love Yaro’s IG and I dig the vibe of this post.

I stand out from a niche of more generic blogs – blogging tips blogs – because I got really, really clear on why I was blogging. I am not traditional by any means. I don’t build a list, but I give out a free eBook each week in the form of a 7,000 word blog post.

I may do 2 posts this week, we will see ๐Ÿ˜‰

Anyway, finding my USP and getting clear on my idea reader and client has helped me create a neat life. In truth, if we blog to free ourselves and to free our audiences we’ll attract brilliant mentors like Yaro, who’ll offer prospering insights, as well as attracting ideal clients, and good old cash, too.

Thanks Joy, tweeting now!

Happy Holidays!


    Joy Healey - December 22, 2014

    Hi Ryan,

    Your lifestyle and freedom, achieved by blogging and eBooks, are an inspiration to me and to many others who are way behind you in the funnel. (It’s cold and dull here in the UK, more inspiration to follow you!)

    In fact your blog is an excellent example of how you can have a successful business with a non-generic blog. Because, let’s face it, I imagine most “real world small businesses” don’t actually want to “blog about blogging”. They probably want to (or should! want to) blog about tips that are relevant to their “man in the street” customers. So maybe a plumber would want to offer tips about lagging your pipes to guard against the freezing weather to keep his name upper-most in his reader’s mind – or “get found” when they’re searching online for an emergency plumber.

    I’ll admit that finding my own USP and “getting clear” is still a bit of a work-in-progress…. but I am starting to see a way forward.

    7,000 word blog posts – wow…. I have a long way to go to match up to that ๐Ÿ™‚

    Thanks for your inspiration and your tweet.

    Merry Christmas and a Happy New Year, Joy

Lea Bullen - December 22, 2014

Hi Joy,

Congrats on another grandchild. Sixty-ninth anniversary, that’s huge!! Congrats to them too! I hope they are doing better.

I think blogging for business is a good idea. It lets visitors know that your site is alive, not something you create a long time ago and don’t tend to. It also allows potential buyers to get to know you and what you have to offer before opening their wallet. And we all know people don’t purchase things they’re unfamiliar with.


    Joy Healey - December 22, 2014

    Hi Lea

    Thanks for the good wishes for my family ๐Ÿ™‚

    I agree it’s much better to have a blog than a website. I have a website for a couple of my complementary health businesses and it seems rather strange to just leave them there untended. Unfortunately although I started blogs for both of them I just couldn’t maintain the effort involved with looking after three blogs properly – so I left the other two to concentrate on this one, which I enjoy far more than the others, because I have regular visitors here.

    Have a great week, Joy

      Eric Schraner - December 22, 2014

      Wow! Such advice can only be gained from experience, which is undeniably priceless. Thank you!

        Joy Healey - December 22, 2014

        Hi Eric

        It cost me a lot of time and money to get to the stage I am so far – and still only part way along the journey.

        I look forward to you visiting again with a gravator and your own blog so you can progress your own journey. May I suggest that you download the ebook on the Free Gift page which, I hope, will help you.


Jassica Bella - December 22, 2014

Hi Joy,

This is very Interesting Informative post ,Congrats on another grandchild. Sixty-ninth anniversary, thatโ€™s huge!! Congrats to them too! I hope they are doing better. i am Really impress , Your Post, i agree with You , Superb Work , Thank You for Sharing me , Best ideas , and Guide line ,


    Joy Healey - December 23, 2014

    Thanks for your good wishes Leena.

    I hope you and your family will have a great Christmas too.


Nathaniel Kidd - December 23, 2014

Hi Joy,

I am so sorry to hear about your parents health, but that is so absolutely wonderful they just recently celebrated their sixty-ninth wedding anniversary, not to mention the birth of your second grand daughter. That is so cool!

A big congrats on your product launch. This has been a very good year for you overall! I definitely love the blogging sales funnel idea and I do think it is a great platform for many bloggers.

I do not have a product of my own yet though I desire to have one soon. I use my blog to teach others how to save money and I also have some affiliate products that I promote to my list that are useful ways to save money/manage money.

Ultimately have a blog and your own product is my goal for the future. Thank you for sharing.

    Joy Healey - December 26, 2014

    Ni Nathaniel

    Thanks for your good wishes on the good points of my year. As Mum and Dad seem fine at the moment, I am ending 2015 in better shape than I started it – always good.

    I’m sure you’ll soon have a product of your own – let’s face it, who am I to talk? I only just got my own. With what you are doing so far on your blog you’ve made a good start. Your own product is just the next logical step and I’m sure you’ll soon take it – in fact you’ve set your goal. Good luck, and do keep us posted.


Sandy Tan - December 24, 2014

Awesome accomplishment Joy, and thanks for sharing Yaro’s infographic. I am very much on the top bar right now. Slowly warming up and moving down. It’s a great reference to see where I am and where I can go. A lot to learn in the coming new year and look forward to personal breakthroughs in both biz and life. Cheers to you and everyone here. Merry Christmas to both you and family! ๐Ÿ™‚

    Joy Healey - December 27, 2014

    Hi Sandy

    It’s good that you are moving along the funnel – we all started at the top, and I’m only recently got to the stage of having a paid product, so I’m sure you’ll come up with an excellent one that suits your blog. I think you have a lot of scope and possibilities because yours is such an unusual blog – and you have a great talent to show-case.

    Thanks for your visit and good wishes.

    Have a Happy and Prosperous New Year, Joy

James McAllister - December 24, 2014

Hi Joy!

Can’t believe I’m just now getting around to commenting โ€“ I read through this post shortly after it was published but got sidetracked and just got back around to it. Such a busy time of year!

Speaking of which, it seems like your whole year has been pretty busy. Sounds like you’ve gone through a lot โ€“ so congratulations on everything you’ve achieved this year. I know we only met relatively recently but I know 2015 is going to be an awesome year for you.

I really love the infographic and I’m really glad you posted it. More people need to seriously take the time to plan and build a proper sales funnel. I meet lots of people who are great bloggers, but they don’t make much money because don’t have the business side of it down.

My blog has always acted as a tool to get people onto my email list, where the real money is made. Sure, the blog will make a bit of revenue on its own, but the real consistent money comes from building a good relationship with your email subscribers and promoting helpful products to them.

Glad to see I’m doing a lot of what’s mentioned in the funnel although I definitely still have a lot to learn. 2015 is going to be a big year for both of us, I know it.

Great post Joy, I always enjoy the time I spend reading your work.

– James

    Joy Healey - December 26, 2014

    Hi James

    Thanks for you comment – and you’re certainly not the last to visit! I’ve been away and so the pending comments have built up and I’m late replying.

    Did think about letting them be automatically approved, but glad I didn’t because the spammers have had a field day over Christmas.

    The infographic is a great tool for planning and making us think of the real purpose of blogging. Took me a while to be convinced, but now I’m seeing it in action, I wish I’d done it sooner.

    Thanks for visiting and look forward to more interactions and a good 2015 for all of us.


ikechi - December 24, 2014

Hi Joy

You have so much to celebrate this year. a wonderful product and a granddaughter. Yippie ๐Ÿ™‚

Talking about Sales funnel, Yaro is a great blogger; one that I respect so much when it come to sale. This infograph is so awesome with so much information. Wondering where I am in the funnel.

Blogging for business is a great concept because there is no better way to build a relationship in business than blogging. Thanks for sharing. Merry Christmas and a Happy New Year. ๐Ÿ™‚

    Joy Healey - December 27, 2014

    Hi Ikechi

    Sorry for being late approving your post! Festivities intervened…. (as they should at this time of year). Yes, overall it’s been a good year for me.

    So where do YOU feel you are in the funnel? Are you happy with where you are? If not what are you doing to change it? Perhaps my free eBook can help you? Hope so!

    Have a Happy and Prosperous New Year, Joy

Abrar Mohi Shafee - December 24, 2014

Hi Joy,

You had an amazing year, so far I remember you published two ebooks. That is great.

And yeah, blogging for business is a match made. The person who has done blogging along his online business might already know how effective it is. ๐Ÿ™‚

Loved Yaro’s infographic very much. The funnel exactly talks how to do business. That is such a Christmas gift for all the marketing folks. Thanks a lot for sharing it.

BTW, Merry Christmas!

    Joy Healey - December 26, 2014

    Hi Abrar

    Glad you liked the infographic and the lessons it teaches. A great gift from Yaro.

    Have a Happy and Prosperous New Year, Joy

siva - December 24, 2014

Wow Joy !!! .. this year is been a high and low for you.. A precious high gift this year for you is the birth of your second grand daughter.. Happy for you and I’m not that much old in age to bless your family but from my heart as small kid ๐Ÿ™‚ I wish you and your family merry happy christmas and upcoming year 2015 will be more joyfull year for you ๐Ÿ™‚

This is wonderful post where you got yet another gift from yaro and I’m still in first stage of sales funnel and I’m sure by 2015 end i’ll reach to certain level that how much I can throught out myself in next to next step.

Infographic about the sales funnel from yaro , it really looks amazing. when you see this from the top we think that this is certainly a big task to move to next to next.But after you crosses each step it will motivates us to keep going in next level. And right now my concentration is all about at the front end of funnel where you’d clearly stated the things of initial step of “how a new niche/blog ” should be enriched. Offcourse its not a profit thing at the front end.

I started a blog which is now one month older and I’ve setted a target for first three months that we should focus on buidling audience, establishing trust and acquiring customers. Blog sales funnel is awesome way and I hope that every one will follow these steps to acheive target.

Merry Christmas,

    Joy Healey - December 27, 2014

    Hi Siva

    Sorry to be slow replying to your comment. Hopefully you’ve been too busy with Christmas to notice!

    It’s great that you have identified where you are in the funnel, and have set your targets for 2015. Especially good that you have specified a time too.

    Moving through the funnel isn’t easy – but accepting that and still carrying on, taking satisfaction each step of the way, is what will give you the confidence to carry on.

    Have a Happy and Prosperous New Year, Joy

Larry Frank - December 25, 2014

Hi Joy,
Congratulations, it’s seems to be a win-win situation for you this time around. you’ve just gotten a second grand child, and also release of you products, that’s really nice.

As for me, I am hopefully thinking of bringing my product by 2015, and I guess it’s gonna be nice too. I pray that this Xmas brings permanent healing to your parents.

Nice infographics by Yaro.

Thanks for sharing, and do have a wonderful day ahead.
Merry Xmas ๐Ÿ™‚

    Joy Healey - December 27, 2014

    Hi Larry

    Thanks for your visit and good wishes. Apologies for being a slow-coach approving the comment and replying!

    I’m pleased you have a product in the pipeline for 2015 and look forward to hearing more about it as you go along. If there’s anything I can do to help – please let me know!

    Have a Happy and Prosperous New Year, Joy

Dennis Seymour - December 26, 2014

Much like you I used to run a platoon of blogs. Im shifting my focus on just 1 this 2015 and focus on guest blogging and other promotion.

In my industry though, I can’t always recommend it for businesses. There are some businesses that just wont be able to benefit from blogs, even with optimized sales funnels lol. It would feel like more of a waste of time and budget for them.

For those I work with that have effective blogs though, it’s really enjoyable and really, really worthwhile ๐Ÿ™‚

Congratulations on your new grand daughter and Merry Christmas to you and your family Joy!

    Joy Healey - December 26, 2014

    Hi Dennis

    It was a great relief to finally shed all the old blogs and just concentrate on one.

    I’m interested to hear that you wouldn’t always recommend a blog. Is that just because you feel they might not keep up with any regular blogging so they may as well just have a static website?

    Thanks for your good wishes for me and my family. Same to you and yours.


      Dennis Seymour - January 2, 2015

      Hi Joy!

      Hope you had a BLAST during new years eve!

      It’s different for each business niche. Some niches need their CEO/head of department/etc to come up with consistent topics but they just wont cooperate even if they had the time. Some niches just wont have enough readers to actually care about their content and it would be more productive for us to put the content on other places to lead back to their site/brand where readers are engaged already.

      Creating content for the sake of content getting thrown out there using their blog is counter productive in those cases and wastes the budget so we end up shutting down business blogs that dont get the results we want within a timeframe.

      We’ve run into other more unique situations which ended up with us deciding not to continue the plans for a blog.

      In niches where it does work, BLOGS are AMAZING. ๐Ÿ™‚ – In that case, the blog can compensate for everything and delivers more or less, around 80% of their results.

      Happy new year! ๐Ÿ™‚

        Joy Healey - January 2, 2015

        Hi Dennis

        You make a very good point, which I can relate to from my own experience of having shut down blogs that I had put a lot of time into. I suppose in my case I had missed that vital step of building a list from blog visitors and building engagement.

        Certainly effort needs to be put into placing ads etc linking back to the blog or website too.

        It’s certainly not the simple solution that many would have us believe!

        Have a Happy and Prosperous New Year, Joy

Adrienne - January 2, 2015

Hey Joy,

Congratulations Grandma and hope you’ve been enjoying that second grandbaby. Wow, your parents have been married 69 years? Here is my belated wish for them, I hope they make it plenty more as well.

I know how freeing it is to finally have that product out there and I’m sorry you had so many bumps in the road with releasing it. Bless your heart, I feel for you my friend.

I think I’m not within the normal realm of following the regular sales funnel either. I do have my own product now and I do consulting as well but as I move into this new year I have no intention of creating a coaching program and I certainly have no intention of doing live events. That’s not what I want to do although I’m not sure where my year is headed if I’m at all honest with you. I know what I want to be doing but we’ll see how that pans out. For now I’m happy with my consulting clients because I’m helping them learn and grow. At the same time we shouldn’t ignore what works right!

Thanks for sharing Yaro’s sales funnel and I wish you all the best moving into this new year.


    Joy Healey - January 4, 2015

    Hi Adrienne,

    Yes, it’s been good to spend some time with my parents, the rest of the family and the granddaughters in particular. They’re gorgeous, but so exhausting. Yes I DID cope with a baby and a toddler once, many moons ago, but I had much more stamina then!

    Well, I made it through the product launch and I suppose the bumps were just the next learning curves, much as each new WordPress skill had to be mastered. Yes, many disruptions some mistakes made, so still more to learn, but I survived and made some sales and new contacts:-)

    Like you, I’m pretty clear on what I DON’T want to do – live events and create a coaching program. They’re way outside my comfort zone/skill-set.

    I’m making tentative moves toward some consulting, but first I have to finish a big job in my offline business before properly working on developing the consulting side of my business. One step at a time.

    Very best wishes to you for 2015 and enjoy your few days off. (We’ll all be looking forward to your next post!)


Reginald Chan - January 3, 2015

Hey Joy,

How are you? came across your site a couple of times and was thinking I should drop by and say “Hi!”

Nice book and read the review from James as well ๐Ÿ™‚

Love the part about the sale funnel. Definitely something I need to seriously take a step on that!

Looking forward for your posts and to connect with you further!

Cheers and happy new year ๐Ÿ™‚

    Joy Healey - January 4, 2015

    Hi Reginald,

    Welcome to my blog, I am so pleased you found me and I hope you will find plenty of helpful information here:-)

    I was very grateful for the sales funnel graphic – and it gave me a post to write about too. Funny how inspiration can come along at just the right time. And it’s a valuable reminder to us all not to lose focus on an important reason many (but not everyone) has for blogging.

    Have a Happy and Prosperous New Year. I look forward to keeping in touch. Joy

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