How Successful Brands Have Benefited From Using Instagram Stories

Instagram storesInstagram Marketing

Today Josh Wardini looks at another aspect of Instagram Marketing for us. Instagram Stories.

Josh has written for us previously; most recently on The History of Blogging.

Instagram Stories As Used By Successful Brands

Instagram Stories is a feature that allows users to post and share short, engaging videos and photos. It didn’t take long before many big and small companies joined this trend.

They use it as part of their Instagram marketing campaigns by promoting their services and products with visually appealing content. With this feature, even the well established giants have broadened their clientele base, strengthened the customer loyalty, and increased ROI.

Here is how some well known brands harnessed the potentials of Instagram Stories to create a robust virtual presence and increase customer engagement.

The famous Mercedes-Benz Cars UK created a campaign for Instagram Stories in collaboration with Facebook Creative Shop. It generated a 2.6 million reach and a 9-point increase in ad recall.

AirPay, a mobile payment service, used Instagram Stories to drive app downloads among youths. This strategy yielded a 17% increase in app downloads and a 35% decrease in cost per mille.

DriveNow used Instagram Stories Ads to reach new and potential customers, resulting in a threefold increase in leads and a 10.7% decrease in cost per click ads.

The Indonesian online travel enterprise Tiket.com harnessed this Instagram’s feature to reach a younger, tech-savvy audience and increase its app downloads. The company was able to reach 26 million Indonesians and experienced a 10% increase in business growth, equivalent to over 230,000 app downloads.

The ecommerce platform Tokopedia created a mobile-app download Instagram Stories campaign that yielded a 54% increase in app downloads and 11% rise in customer reach.

After using engaging video content in Instagram Stories, McDonald’s Malaysia was able to make a triple increase in sales and reach a whopping 60% of its targeted audience.

The popular fashion e-retailer Asos used Stories to drive awareness and customer engagement across the USA and UK. It was a successful strategy that resulted in a 3-point increase in brand awareness and a 14-point increase in ad recall.

Other businesses that have successfully employed Instagram Stories in their profit-making strategies include HiSmile, CountryRoad, Airbnb, IBM, Whole Foods Market, and many others.

To find out more exciting facts on the symbiotic alliance of online businesses and Instagram Stories, check out the infographic below.

Using Instagram Stories

How businesses use instagram stories


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Click Here to Leave a Comment Below 6 comments
Bhawna Kaushik - September 18, 2018

Hey Joy,

One of my friends runs a small business and she plans trips. She initially had like 200-300 followers which are okay I guess.

later she started using stories extensively and after 5-6 months of utilization, she has over 11k followers which are amazing. Stories are getting more and more engagement and one should really utilize this feature.

    Joy - September 22, 2018

    Hi Bhawna,

    Thanks for sharing your friend’s success story – it’s always good to hear of things that have worked in a real life business.

    Joy Healey – Blogging After Dark

Ashmita Rathore - September 19, 2018

Instagram Stories are a good platform for promotions but it could be very expensive to run promotions on Instagram and also providing very limited reach. But overall your blog is very impressive. Thanks.

    Joy - September 22, 2018

    You make some good points Ashmita, but of course it depends if your target market is on Instagram as to whether it’s worth your while. Thanks for visiting.

    Joy Healey – Blogging After Dark

Praveen Verma - September 19, 2018

Glad to read this post. Nowadays, Instagram has become one of the top used social media platforms. Rather than sharing photos and videos with family and friends on Instagram, we can utilize this social media platform for business purposes too. Business owners need to make an effort to provide compelling visual content on Instagram to grow their online business in a right way.

Instagram is one of the best social media platforms to promote brands, but first you must have a decent number of followers on it. And, you need to know how this social media platform effectively works.

Yes, many big brands are using Instagram stories and getting some engagement.

And, thanks for the lovely infographic.

Thanks for sharing this post with us.

Have a good day.
Praveen Verma

    Joy - September 22, 2018

    So pleased you liked Josh’s article, Praveen – and thanks for adding your own perspective.

    Joy Healey – Blogging After Dark


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