When to Start Building a List

aweber-heart4_120x90My first ventures in online marketing were in the complementary health market place.

To track profitability I always maintained a full list of product buyers in Excel, but somehow never got round to setting it up onto an automatic mailing system (auto-responder), so that I could keep in contact.

It was something I intended to do when my list was big enough. In the meantime, I assumed that if people wanted me, they knew where to find me – and would get back to me. Bad move – read what happened!

Producing a Squeeze Page

Once a few people had inquired, then not got round to buying, I was easily persuaded of the wisdom of producing a squeeze page to collect email names. The link will open in a new tab to show you the little-known and very affordable WordPress plugin I use. So I’m now collecting the names of my prospective clients in return for a free eBook explaining more about my service.

Aweber, the auto-responder I use to record them and stay in contact has an email formatter which is very easy to use and produces extremely attractive newsletters, easily. It offers a one month free trial here.

However I hadn’t implemented a follow-up sequence for people who bought from me, imagining it would be easy to keep track and follow-up with them individually. Happily the buyers list grew, but in parallel the follow-ups got more time-consuming. Life just got in the way and it fell by the wayside.

So one of the other early tasks in my coaching program was to implement follow-ups with my clients, checking they received their product and offering another one.

Actually I’d tried adding previous buyers to a  newsletter sequence with an earlier AutoResponder provider but they insisted that my contacts had to “opt-in” even though they were existing buyers. I was disappointed to find that only 11 agreed to opt-in. I guess everyone’s in-boxes are too full and they just thought (like I did!) they knew where to find me from their previous purchase. In fact, several people had already made repeat purchases, so to some extent the existing “system” was working. Although I sent general newsletters to “the eleven” there was no feedback and I eventually got disillusioned and let it go.

One of the missions of my coaching program has been to add a proper ordered follow-up system for my buyers – this I have now done, and tested it out.

Contacting Previous Customers

So I sent the final email in the new buyers sequence (encouraging them to buy another one – slightly more subtle than that!) as a newsletter to my “11 old buyers” – and am delighted to say that a client from THREE YEARS ago and in New Zealand, bought another test.

We’re not talking big money here, but it’s the principle that a satisfied client was reminded to buy something else from me because I put it in front of him.

And the even better news is that the whole sequence has been automated for future buyers to slot into.

Happy Customers

So the take-home message is: Happy customers often buy again, so click for a free one month trial of Aweber and it’s never too early (or in my case, too late) to start building your list.

Update December 2015: Although Aweber is still an excellent auto-responder, I late changed my auto-responder to GetResponse, for reasons described in this post: Email Marketing and Deliverability

Please share
Joy
 

I left it too late to plan for a financially secure retirement. Don't make my mistake. Start building an extra income with a part-time (or full-time) business online. Think you don't have time? Can't afford the start-up cost? Can't meet sales targets? The businesses I promote overcome all the problems you may have had with Internet Marketing before. Contact me for free advice (no obligation) on the best fit for your circumstances.

Click Here to Leave a Comment Below 0 comments

Leave a Reply: