Growth hacking has become a popular term in the marketing world, referring to innovative tactics that can significantly accelerate a company's growth. I’ve made a short list of some of the best ideas I’ve heard this week to help you grow your business faster and easier.
Every online (and offline) business owner wants to grow their business. Here are 7 tips for growing your business.
Some will NOT be appropriate for everyone, but I know which I will be doing.
If you're not growing your business you are standing still, in fact you're moving backwards as others grow theirs, and leave you behind.
1) Retention.com for Enhanced E-commerce Email Capture
Retention.com helps e-commerce businesses improve email capture by cross-referencing website visitors with email lists. This hack can significantly increase your email database, which can lead to higher sales and conversions.
2) Offering Free Books for Lead Generation
Consider publishing a book and offering it for free (excluding shipping costs). By using a book funnel, you can capture leads and subsequently upsell your other products, services, or consulting. This approach is an effective and affordable way to generate sales and expand your customer base. This is an old school method I’ve used extensively.
3) Boosting LinkedIn Engagement
While not a recommended approach for long-term strategies, purchasing verified LinkedIn accounts with substantial connections can temporarily amplify engagement on your posts. These accounts will comment on your content, leading to increased visibility and potential virality.
4) Webinar Landing Page with Upsells and Downsells
For product or course sales, host a webinar and drive attendees to a landing page. The page should offer a Most Incredible Free Gift Ever (MIFGE) to entice prospects. On the thank you page, include additional offers, such as upsells and downsells, to maximize revenue from each customer.
5) Hypefury: Automate Content Sharing
Hypefury is a powerful Twitter tool that can be a game-changer for your social media strategy. It not only helps you automate tweet threads but also pushes them to LinkedIn and creates Instagram carousels. Additionally, Hypefury provides content ideas to overcome writer's block, saving you time and effort in content creation.
6) Partnering with Conferences
Conferences can be excellent opportunities to grow your business, but the key lies in strategic partnerships. By collaborating with a conference, you can secure one-on-one meetings with influential companies and players. This mutually beneficial arrangement can lead to significant enterprise deals and exponential growth for your business.
7) Riverside.fm and ChatGPT for Efficient Content Production
Podcasting can be a valuable content channel. Use Riverside.fm, a high-quality podcast recording tool with a transcription feature. After the recording, leverage ChatGPT's AI to summarize the discussion into a blog post. This process significantly reduces content production time and costs.
Bottom Line: Embrace innovation and creativity in your marketing approach, and you'll be on your way to achieving remarkable success.