Choosing the Best Affiliate Marketing Niche For You

We have previously looked at the benefits of affiliate marketing as a way to make money online, part-time or full-time. Now it's time to select the best affiliate marketing niche for YOU.

Here are some major affiliate marketing niches, and sub-niches. If the terminology is unfamiliar to you, you'll soon get the hang of it from the examples below.

Niche: Dating


  • dating and relationship advice
  • flowers and gifts
  • partner search for all types of preferences (age, ethnicity, faith, hobby or passion, and other relationship goals)


A sample of the popular affiliate sites:

  • BBWDatefinder
  • CatholicMatch
  • ChristianCafe
  • Commitment Connection
  • CountryMatch
  • Double Your Dating
  • eHarmony
  • Fitness Matchmaker
  • GamerDating
  • Jdate
  • Meetup
  • Military Cupid
  • OurTime
  • Parship
  • ProFlowers
  • Seeking
  • Single Parent Meet


Niche: Education and Self-improvement


  • bar exam
  • certification for financial risk management and project management
  • code and software development
  • courses with college credits
  • e-learning tools and course creators
  • English and foreign languages
  • hobbies
  • homeschooling
  • industry skills
  • physical classroom supplies and furniture
  • pre-school learning
  • price comparison for tertiary institutions
  • reviews (medical board exams)
  • SAT preparation
  • textbooks


A sample of the popular affiliate sites:

  • AmONE
  • Bionic Turtle
  • Coursera
  • Discount School Supply
  • Kaplan
  • Kranse Institute
  • LinkedIn Learning
  • MasterClass
  • Outschool
  • Pluralsight
  • Princeton Review
  • Rosetta Stone
  • Skillshare
  • Teachable
  • com
  • Thinkific
  • Udacity
  • Udemy

Niche: Fitness and Sports


  • baseball
  • basketball
  • biking
  • bodybuilding
  • fan memorabilia
  • fitness tech and apps
  • football
  • golf
  • gyms and gym equipment
  • hockey
  • home gym gear
  • hydration and recovery products
  • live events
  • live sports streaming
  • nutrition and supplements
  • personal and corporate workout programs
  • running
  • snow sports
  • soccer
  • sporting goods (apparel, jerseys, footwear, and accessories)
  • surfing
  • swimming
  • tennis


A sample of the popular affiliate sites:

  • Baseball Rampage
  • Callaway Golf
  • EVO
  • Fitbit
  • FuboTV
  • Grass Racks
  • HockeyShot
  • iHerb
  • Leather Head Sports
  • Muscle & Strength
  • Osmo Nutrition
  • Soccer Garage
  • Sports Memorabilia
  • StubHub
  • Under Armour


Niche: Food and Drink


  • bakery and sweets
  • breakfast cereal
  • cooking classes
  • fresh produce
  • gourmet teas and accessories
  • grocery delivery service
  • liquor
  • meal kits and subscription boxes
  • recipes
  • seasoning packs
  • snacks
  • special diets such as keto, vegan and vegetarian


A sample of the popular affiliate sites:

  • Art of Tea
  • ButcherBox
  • DirectEats
  • Drizly
  • Eat Better Meals
  • HelloFresh
  • Kettle & Fire
  • Lifeboost Coffee
  • MamaSezz
  • Peapod Groceries
  • Rouxbe
  • Tasteaholics
  • The Fruit Company
  • Universal Yums
  • Veestro
  • Vital Choice


Niche: Gaming and e-Sports


  • betting
  • game codes and keys (for character upgrades and game boosters),
  • game rental service
  • game testing
  • game tutorials
  • games
  • hardware and accessories (desktop PCs, laptops, monitors, keyboards, mice, mousepads, graphic cards, consoles, headsets, joysticks, flight yokes, webcams, microphones, speakers, audio mixers, gaming chairs, and desks),
  • in-game currencies
  • related merchandise such as apparel, collectibles, and home decor
  • streaming
  • tournaments for web and mobile


A sample of the popular affiliate sites:

  • Alienware
  • Astro Gaming
  • Bose
  • GameFly
  • bet
  • Green Man Gaming
  • Into The AM
  • Kinguin
  • Leprestore
  • Nvidia
  • Razer
  • Twitch
  • Zygor Guides


Niche: Home and Garden


  • beddings (pillows and mattresses)
  • decor (wall art, vases, mirrors)
  • DIY projects and tools, kitchen and cleaning appliances
  • floor treatments (including rugs and carpeting)
  • fragrances and cleaning products
  • furniture (and their covers)
  • gardening (furniture, tools, plants)
  • HVAC
  • interior design services
  • lighting
  • security devices

A sample of the popular affiliate sites:

  • AromaTech
  • Belle & June
  • Canvas Vows
  • Curtain Wonderland
  • Frontpoint Home Security
  • Hardware World
  • Heat and Cool
  • Homary
  • Home Depot
  • Keetsa Mattresses
  • Kitchen Universe
  • MiracleSofa
  • My Cleaning Products
  • Nisbets
  • Rug Source
  • Side Door
  • Vacuum Cleaner Mart
  • Wayfair

Niche: Personal Finance


  • budget tracking and bill management
  • credit reporting and management
  • cryptocurrency trading
  • debt reduction
  • financial data security
  • financial education for kids and adults
  • insurance (health, life, disability, professional liability)
  • investment portfolio management and trading
  • loan application and management
  • money transfers
  • online banking and savings
  • wills and estate planning


A sample of the popular affiliate sites:

  • Acorns
  • CIT Bank
  • Coinbase
  • Complete Wills
  • Diversyfund
  • Experian
  • HoneyMoney
  • LifeLock
  • Little Green Light
  • Trim
  • Wise


Niche: Petcare


  • cleaning products (for urine, poop, fur)
  • food and feeders
  • furniture and carriers
  • grooming and hygiene products (pee pads, litter boxes)
  • insurance
  • medicine
  • obedience classes
  • pet sitting
  • safety products (collars, harnesses, doggy doors, kennels)
  • tracking devices and services
  • veterinary services

A sample of the popular affiliate sites:

  • Brain Training for Dogs
  • Chewy
  • com
  • Pet Cube
  • Pet Pro Supply
  • Petco
  • Petplan
  • PetPlate
  • Rover
  • Ruffwear
  • VetShopMax
  • Whistle


Niche: Technology


  • computers (desktop PCs, laptops, and tablets)
  • digital marketing software tools (such as SEO analysis, email management, competitor spying, webpage builders, forms, and plug-ins)
  • digital notebooks
  • drones
  • GPS for land vehicles
  • headphones and earphones
  • microphones
  • photography and video equipment
  • printers
  • projectors
  • smart speakers
  • smartphones and peripherals (such as power banks and chargers)
  • software and apps
  • tracking devices (for luggage, keys, elderly patients)
  • TV sets and remote controls
  • VPN
  • web hosting and domain hosting
  • webcams

A sample of the popular affiliate sites:

  • ConvertKit
  • DJI
  • Garmin
  • GoPro
  • Kinsta
  • Microsoft
  • NordLayer
  • Rakuten
  • Rocketbook
  • SEMrush
  • ShareASale
  • SpyFu

Niche: Travel


  • accommodations (hotel, resort, or vacation home)
  • airline bookings
  • car rentals
  • claims for delayed or canceled flights
  • cruises
  • European train rides, restaurant bookings
  • guided tours
  • house-sitting service
  • luggage and travel essentials
  • online travel guides
  • tickets to attractions and activities
  • travel insurance policies

A sample of the popular affiliate sites:

  • Agoda
  • AirHelp
  • com
  • Cruise Direct
  • Expedia
  • Interrail Pass
  • Travelpayout
  • Trusted Housesitters
  • Viator
  • World Nomads

Biggest Affiliate Marketing Tip I Can Give You

Most beginners at affiliate marketing make the mistake of attempting to appeal to ‘everyone'. (I did!)

In fact you'll have far more success at the outset if you select a very tight niche where there isn't so much competition. One marketer I know made a lot of money targeting ‘bearded dragon' owners.


Affiliate Marketing Success Story

Let’s close with an affiliate marketing triumph story:

George was at his wits end financially. In fact, he was about 30 days away from becoming homeless.

But George knew gaming. And he knew gamers.

He signed up for three different gaming affiliate programs, built a simple website and starting writing 3, 4 and 5 articles a day about gaming.

He promoted his site on social media, he answered any and all questions people had about gaming and especially about the games he knew best.

He did live calls to answer questions.

He built his mailing list. And he promoted products.

30 days after he started he had enough money to catch up on his rent.

90 days after he started he was able to replace his clunky car with something newer and nicer.

That was three years ago.

George now owns his own home. He drives a new car. And he’s never been happier.

Notice that it did not happen overnight.

Notice that George worked his tail off in the beginning.

And notice, too, that if George can do it, then so can you.

Get Started With Affiliate Marketing

There are a several approaches you can take to promoting an affiliate program. Although in practice you'll probably want to do a little on each. But start small and master one method before you get overwhelmed.Best Affiliate Marketing Niches 1

  1. The main affiliate marketing training I use for people who don't want a website or blog is >> here   (that caters mainly for marketers in the make money online niche). It also includes training in building your email list – which is a vital part of affiliate marketing in any niche.
  2. Social media marketing is very popular these days. It's covered in the training in point (1) but there's much more in depth training >> here
  3. I'm very much against the trend of some marketers to rely solely on social media platforms for finding their customer base. A social media platform can block you at any time and you've lost your business and contacts. You're highly recommended to start your own blog. I made the mistake of learning everything alone and it took me years. My advice would be to take proper training >> here.

start affiliate blogging