How to Quickly Break into a New Niche

break into new nicheThis is a method used by established marketers to quickly break into a new niche and start earning serious money quickly.

Why Break Into A New Niche?

You might wonder why a marketer – if they already earn great money in their current niche – would even want to bother with a new niche.

It could be they want to generate more income. Or it could be, as is often the case, that their current niche is drying up. Maybe Google changed the rules, or for whatever reason it’s just not working anymore.

Taking the regular route to enter a niche, they would first have to become an expert, use what they know to get real results, and then create a product.

That product would then be discussed on forums and Facebook, and if it doesn’t hold up well, word will quickly get out that this well-known marketer has fallen on his or her face.

But by using the method I’m about to share with you, these marketers can quickly enter a new niche before they’re experts, before they’ve gotten real results and even before they know exactly what they’re doing.

As A Retirement Business

Another reason for wanting to start marketing in a new niche is if someone wants to start a retirement business. They may have the skills in the niche, but not yet started marketing it online.

How To Break Into A New Niche

However, reverting to established marketers without expertise in this niche, the first thing these marketers do is announce to their readers that they are testing a new method, and they’ll share the results when they’re ready.

In the meantime, they’re researching a niche that is related, or somewhat similar, to the niche they’re leaving.

For example, if their old niche was getting traffic from a social media avenue that is dying (think MySpace, GooglePlus, etc.) then their new niche could simply be getting traffic from a different social media site.

The main thing is to have something they can sell quickly, without a lot of leg work and nothing much to set up.

What Can You Sell Fast?

Coaching. It could be an inner circle coaching group, or even one-on-one coaching.

They are working towards becoming experts in the new niche, but it’s a work in progress. If they were to immediately launch a course, then that product would be under scrutiny, exposing any weaknesses or lack of knowledge.

Instead, as soon as they’ve picked their new niche, they will outsource the creation of a book on the topic. This book is going to be a general overview with a catchy title, and it will include plenty of references to the marketer’s previous successes, too.

Next, they’ll take the obvious first step to begin demonstrating results. This is going to be a simple step, such as getting 1,000 new subscribers from their new social media venue.

Then they’ll use this success to introduce the new niche to their list. For example, if they spent $1,500 to generate 1,000 subscribers, they’ll focus on the result and not the expense. “How I added 1,000 subscribers to my brand-new niche in just 3 days!”

(Yes, I know that’s NOT telling the whole story. I’m reporting what they do and how they do it. What you do with this information is up to you.)

These results are announced via social media, blogpost and email, along with the launch of their new book. The book provides instant expert status and provides the perfect entry to upselling customers to coaching.

If you try this, you might charge less for coaching for the first group of people and then use their proven results to continue selling coaching at a higher price.

As you coach your new clients, you will be both teaching and learning. And since you’re discovering what works not only for you, but also for these first coaching students, you will become a real expert rather quickly.

If your old niche is dying, then you’ll of course what to phase out those products and stop selling them altogether.

Your customers will quickly become accustomed to your new niche and profits will soon be up again.

This article has been re-published, with permission, from the original source: Content Marketing Made Easy (affiliate link), which shows how YOU can do the same, and make a profit from it.

Joy Healey

I left it too late to plan for a financially secure retirement. Don't make my mistake. Start building an extra income with a part-time (or full-time) business online. Think you don't have time? Can't afford the start-up cost? Can't meet sales targets? Contact me for free advice (no obligation) on the best fit for your circumstances. Exciting retirement business opportunities here.

Arvind - February 5, 2020

This is so good, Thank you for taking the time to think through all these points and remind us.

    Joy Healey - February 5, 2020

    Thanks Arvind, I’m glad you found it useful.

    Joy Healey – Blogging After Dark

Sneha Sharma - February 6, 2020

Great tips, some of which are part of my routine already, some of which are really making me think.

    Joy Healey - February 6, 2020

    That’s great to think I’ve contributed to a business established in 1993.

    Just shows, like me you’re never too old to learn.

    I wish you continued success – your routine is certainly paying off.

    Joy Healey – Blogging After Dark

sadiairam - February 6, 2020

Impressed after read your post i like it very much, because i was thinking about changing my blog niche.

    Joy Healey - February 7, 2020

    Thanks and glad you enjoyed it.
    I hope the tips will be helpful for you in your new niche.

    Joy Healey – Blogging After Dark

Amar Kumar - February 7, 2020

Hello Joy,

You have very nicely explored all things in very simple manner.

There are many strategies you can employ to get ahead of your competition, and these are often based around offering a better service or product than your competitors.

Eventually, thanks for sharing your creative experience with us.

With best wishes,

Amar Kumar

    Joy Healey - February 7, 2020

    Thanks Amar,

    Glad you liked it – and of course the best way to ‘beat the competition’ IS to provide a better service. Once you’ve got the attention of consumers 🙂

    Joy Healey – Blogging After Dark

Lesly Federici - February 7, 2020

Hi Joy,

Coaching is a very good idea. It used to be only for the top tier folks like Frank Kern, who charges a ton of money. I’ve thought about it because I love teaching – and interesting strategies. We shall see. What do you think?

    Joy Healey - February 8, 2020

    Hi Lesly,

    I think you’d make a great coach because you’re so knowledgeable, especially at a practical level. I’m sure the Frank Kerns of this world are wonderful coaches but most people I know can’t afford them.

    Yep – go for it 🙂

    Joy Healey – Blogging After Dark

Kathryn Maclean - February 9, 2020

Hi Joy,
Breaking into a new niche, your tips were very good. I am thinking about doing this.

“Charge less for coaching for the first group of people. Use their proven results to continue selling coaching at a higher price.” It would be similar to…

Setting up a beta test of your product first. Beta testing provides insights into product functionality and also helps you better understand user experience. Interesting article.

    Joy Healey - February 9, 2020

    Hi Kathryn,

    Your coaching tip is a very good example of a training product I am currently using. It was first launched as a test product to a small group who were used to iron out the inevitable glitches in the user experience. The major roll-out is in a few days and the testers are already in the group, quite rightly proud of their success stories. It’s very motivating.

    Joy Healey – Blogging After Dark

Angela Giles - February 11, 2020

Hi Joy,

I agree with you that most reasons why change niche is because the current niche is drying up. Moving from one niche to another is not easy. And I agree with you that one should choose a marketer who is an expert on the new niche that you want so that the transition is smooth.

    Joy Healey - February 11, 2020

    Thanks Angela,

    I’m glad you agree. Have you any stories about changing your niche to a new one? How did it go for you?

    Joy Healey – Blogging After Dark

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