Tips For Nervous Video Marketers

Are You A Nervous Video Marketer?

I am!

For years conventional wisdom has “encouraged me” to add videos into my marketing. Those of you to whom video marketing is second nature will wonder what my fuss is all about.

Using A Smartphone For Business

I am of the generation that a mobile phone (or smartphone as they now are) is something you use for emergencies.

  • If I'm out shopping and discover I've locked myself out (or some such minor disaster), I want to ring my sister who has spare keys.
  • Should my Dad be taken ill, I'd want to know immediately.
  • If an offline client has a major disaster with the software I wrote for them, I also want to know now, so I can get back and fix it. It's a matter of pride that I can't actually remember when they have needed to invoke this – but it's why I am using a mobile phone for business.
  • That's about it.
  • I do NOT want to know what my “friends” ate for breakfast.

More controversially I do NOT want to receive phone calls from business prospects. Not because I don't care about these people. But because I care about them enough that I want to be well prepared to answer their questions thoughtfully – which I can't do if I'm in the middle of the supermarket or with traffic noise in the background.

So why else might I use a smartphone in my business? (Note I said might!)

Using A Smartphone For Videos

using a smartphone for videos

Although I know my smartphone has video and camera capabilities I actually have no interest in them – other than to take a quick video of Bailey destroying an indestructible £9.99 toy within 5 minutes.

Just for a laugh. I didn't plan to sue the manufacturer.

I also enjoy taking quick snaps of my grand-daughters playing with a new toy or doing something else “cute”.

But the thought of taking a selfie for marketing – photo or video – is complete anathema to me.

I am so camera-shy as to be paranoid. It was a relief to me to return from a two week holiday in the USA with not a single photo of me anywhere.

Photos For Social Media Profiles

The huge time and effort expended into finding a single usable photo me for this blog and my various social media profiles can only be understood by someone else as camera-shy as I am.

A few years ago I had professional photos taken for business purposes, at “enormous” expense. Of these I found just one that I was prepared to release. It served me well for several years but time moved on, and when I finally met an online friend and he said “Ooh, I wouldn't have recognised you from your Facebook profile picture”, I gave in to Facebook's nagging that it had been a long time since I changed my profile picture.

Too right, Mark Zuckerberg. Are you going to pay for more professional photos for me?

Someone actually took the present social media photo of me when I was with my Dad on a relaxed family occasion. It was fine, except that there was a lampstand growing out of my head! To all those friends who rallied round to help me try and remove the background without removing my hair too – a big thank-you 🙂

Of course the inevitable comment arose: “It would be quicker to just take another one against a white wall”. Trust me, if I thought it would have been quicker I would have done just that. My friends are used to me asking them at every get-together to take a photo (or ten) of me that I can use for Facebook. Then binning them all.

Am I Alone In Being Camera Shy?

I know I'm not, because I have one dear friend who is really pretty and I'd trust her with my life, but the thought of getting the two of us in the same picture drives her husband to despair. One or other of us will always have our eyes shut or be pulling a stupid face.

So armed with that background knowledge you might imagine what a challenge it would be to do a “Who is Joy Healey” video for my marketing.

The Pros And Cons of Video Marketing

I know the logic behind it:

Google likes videos  I can't argue with that one. And I have started using other techniques kindly suggested by others who are sympathetic to my fears. Perhaps as I get better with those, they'll be easier and faster, but full face – forget it!

It builds trust for your prospect to see your face Believe me, I am so nervous on video that I look shifty and I wouldn't buy from me. My offline clients would tell you I'm actually one of the most trustworthy people they have ever worked with. However even remembering a 20 second script has me glancing away from the camera in fear, at a shaking bit of paper I'm clutching.

It doesn't matter if you are nervous on video – Your prospect sees you're nervous and thinks, well – she's so bad at it and can still run an online business, it will be a breeze for me. Err – well some people might think like that, but if I alight on a business method that implies I need to be making videos all the time, it immediately shouts out to me “Not duplicatable by my target market of newbies and technophobes”.

It's quick and easy – For some people it might be. I promise you, I have been making short introductory videos for over TWO YEARS. I can actually date the first one, because I tried doing it in a luxury hotel celebrating my son's wedding. This was an occasion when I imagined I would be relaxed and happy. Well, I was until I tried taking a video of myself. After literally hours expended, on and off, over the last two years, every “Who is Joy Healey” video has ended up in the recycle bin, then firmly deleted – for all the above reasons.

I just checked through my blog, and my first “brush” with video editing was almost 3 years ago, August 2013. Time to say “enough is enough”? (Oh, and no need to go to look for my first attempt – it's “no longer available on YouTube”. Goodness knows where it went LOL.)

My Video Challenge

Nevertheless, there are so many people insistent that video marketing is the way to go that I set myself a challenge this morning.

I got up early so that I had an hour to make that “Who is Joy Healey?” video. Surely in yet another hour I could come up with a 20-second video?

What could possibly go wrong?

At the time of writing – I have some 20 second videos, but whether they meet the same fate as all the others is as yet unclear. Reasons below:

Tips For Nervous Video Marketers

Slightly tongue in cheek because these are so basic that most people will despair of me 🙂

Know which way to hold your smartphone. Being upside down doesn't look professional. It turns out there's a little preview of how you will appear on your screen. Check it before you start – sod's law says the only half-way usable video you make will be upside down, and many folk may find it easy to turn a video recording the right way round. But I hadn't a clue.

Wait until your 2 week old cold has completely cleared. Some people with husky voices sound sexy and attractive. Others just sound as if they're about to expire. Guess which category I fell into 🙂

Your smartphone has limited “hearing ability”.  I was so focused on not looking shifty that I forgot to check you could hear what I was saying. Best to get that right first, before going for a “live take”.

Know that you can buy cameras and microphones to improve recording. I genuinely believe in spending money in my business – to make my life easier – not to stress myself even more.

There are courses you can take. I know, but I'd rather get more proficient at  something I actually enjoy doing.

Do not attempt a video before going shopping. After the whole experience I was literally so stressed, shaking and nervous that I went shopping and almost walked in front of a car (accidentally).

Biggest Tip Of All For Nervous Video Marketers….

Forget it!

How NOT to be a nervous video marketer. Click To Tweet

When I say that, I don't mean to pour cold water on the training, kindly-meant and helpful advice I have had. I know there are some marketers who are brilliant at video marketing. My friends Kim Willis and Peter Beckenham spring to mind, both in different ways.

But truly, if you feel as bad as I do about video marketing there are probably better uses of your time. Why not use that time to focus on your real skills and the things you actually enjoy doing? Thanks also to Donna Merrill who might not even realise it, but she helped me have the confidence come to this decision to “Be Me”.

I could have used that hour (and all the other wasted hours before it) in:

  • Writing an article
  • Promoting the free eBook I recently wrote on Time Management in Home Business. There's an irony there.
  • Doing a PowerPoint presentation
  • Repurposing a blog post (maybe even as a video!)
  • Preparing an image for social media marketing in Canva
  • Scheduling tweets or Facebook posts using Buffer
  • Engaging with friends and followers on Facebook and Twitter
  • Learning how to do any or all of the above better

Did Anything Good Come Of My Video Marketing Effort?


It inspired me to write this blog post for other nervous video marketers and – because I feel so passionately about it – it's one of the fastest blog posts I have ever produced.

Over to you…. please comment below with your thoughts about nervous video marketers.


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Edward Thorpe - August 3, 2016

Hi Joy,

Video marketing may be fantastic, but I’ve a face more fitting to audio marketing…

Despite your challenges, er – ‘opportunities’, I deeply admire your commitment. Yet, your conclusion that you could’ve spent your time doing something more beneficial, sounds sensible to me.

BTW: just read an interesting post by Taylor Pearson, about about how to know what we should be working on: https://taylorpearson.me/potential/ You might find it helpful. I did.
Have a great week,

    Joy - August 4, 2016

    Hi Edward,

    Sigh – I just hate giving up on anything but I do think this one is beyond me, and I really haven’t the interest.

    With the exception of cute cat and dog videos – and of course your music videos – I’m not a great fan of videos anyway. I’d far rather read, then I I can make notes. Unless of course it’s something that’s best shown – i.e. a tutorial that’s shown on video.

    It maybe stems from when I bought something based on this “really wholesome and kind looking” young lad on a video – and it turned ou to be no different to all the usuals. So much for know/like/trust 🙂

    Thanks for suggesting the Taylor Pearson article. Heading on over there!

    Joy – Blogging After Dark

Peter Beckenham - August 4, 2016

Hi Joy,

This post showed me one thing for sure. You have an incredible writing syle that can take people on a roller coaster journey with you.

I could literally feel your frustration and fears as well as the cute sense of humour you showed throughout this awesome post.

I guess no amount of encouragment would make you change your mind about video marketing and I certainly don’t want to cause you any problems the next time you go shopping!

To me video marketing is just like talking with a friend, talking with you Joy, about a topic we are both interested in.

My challenge is not creating the video but rather to keep them short and concise as I do have a tendency to chat along sometimes.

I’d love to see some of those 20 second videos! I bet there are some real gems in there that people would easily relate with and enjoy.

Many thanks for this great share Joy

Best wishes from the remote Thai village marketer


    Joy - August 4, 2016

    Aww, Peter. Thanks for your kind words.

    I suppose the difference is that I enjoy writing, but I’m a very shy person in “talk” situations in general. Even with my closest friends I am quiet – although one lovely lady always makes a point of asking me my opinion direct 🙂 So no surprise really that videos are such a challenge to me.

    I think that’s what I like about your videos, you come across so relaxed and friendly. Whereas I am just so obviously “rabbit in the headlights”. Haha.

    Funnily enough I saw a video the other day – in a completely different format – and though that “Just maybe, I could do one like that”. But not for a looooong time. I’ve had my fill of trying to make a video for the moment.

    Lots of other exciting things going on in my business without stressing myself any more. When I’ve run out of things to do that I enjoy, it may be time to think again 🙂

    Joy – Blogging After Dark
    PS They’re already deleted from the BIN 🙂

Richard Seaton - August 6, 2016

HI Joy – The fact which has become so apparent to me over the last year or so, is that there are far too many strategies to choose from. I was doing 9 – yes, that’s NINE – social media strategies every day for almost a year. It nearly killed me. Now I do just two with far more effect.

In my opinion, you are so wise to avoid that trap. Your system is working fine, and yet the mind says “Hmm – this is too simple – let’s over-complicate it a bit so I don’t feel guilty about not struggling. I need to be more uncomfortable”.

All this BS about ‘going outside your comfort zone all the time in order to grow’.

At the start, maybe. But heck. I got my bus pass last week (tarara must do a post about that) and I feel a strange and funky sensation now about not paying – almost criminal. How many more comfort zones do I need to go through before the final one? I’m done with comfort zones – apart from learning new software.

I LOVE that sentence of yours – “I am so nervous on video that I look shifty and I wouldn’t buy from me…” You also know full well that with six months of practise you would be a laid-back expert. But why put yourself thought that? By the way – thanks for ‘outing’ your decision on my blog about your future film career. I feel special 🙂

Peter B is amazing with his videos. I really feel I am in the room with him. That’s his thing. But you know what, it’s good to be a unique and an authentic version of the wonderful you, rather than a bad copy of somebody else.

Love your whole blog – especially the ‘Blogging After Dark’ logo. You inspire me. Thanks

    Joy - August 6, 2016

    Hi Richard,

    Thanks for such an encouraging comment, and yeah – at “our age” perhaps we can be forgiven for not wanting to get even more out of the comfort zone. I’m supposed to be doing this for a more comfortable lifestyle. There must be many others who feel the same.

    As you say – why put myself through 6 months of hell to do something I don’t really want to do anyway? Peter is just a natural! We all have our different skills and should play to those.

    Oh dear – NINE social media strategies daily for a year. Well I’ll certainly avoid trying that. Thanks. Yes, there is much to be said for becoming an expert in just one or two things. I’ve also narrowed my social media focus to just two.

    Yep, I have my bus pass, and it’s brilliant. I’m making excellent use of it. And my Boris pass. (With apologies to my non-UK friends ….. the Boris pass lets me ride free on London Transport. A huge saving.)

    Great to catch up, and thanks for your kind words about my logo etc. Eugene McGrath did them for me. He’s been a real find!

    Joy – Blogging After Dark

Robin Khokhar - August 6, 2016

Hi Joy,
Video marketing is a vast field. And the tips you have shared are amazingly good. I will be keeping all of them in mind.
Thanks for sharing.

    Joy - August 6, 2016

    Hi Robin,

    Glad you think they’re helpful Robin.

    As I said in the post, I’ve decided I’m just too nervous about video marketing to continue with it – well, full-face marketing, but I hope those tips will help those who do want to.

    Thanks for your visit,

    Joy – Blogging After Dark

Francis Quarshie - August 6, 2016

Hi Joy,

Video marketing is my next move, using YouTube to do affiliate marketing.

And I’m lucky to get valuable tips like these at the right time. More ideas.

Google likes things that keep people on webpages – those are useful. So, I agree videos make Google happy. I started adding them to my blog posts.

Nervous? Look the only way I think a video marketer can do away with nervousness is to read this post. Why? “Those without knowledge perishes,” that’s why.

Thanks for sharing.


    Joy - August 7, 2016

    Hi Francis,

    You’re right – Google does like people to stay on our pages. And of course so do we 🙂 It’s good for the “bounce rate”.

    There are other ways to use videos in posts – and even to make videos. So I’ll have another go with some of those.

    We do have to be always learning. I’ve got a post coming out about that soon (although don’t hold your breath, it’s still all in my head).

    Anyway, I really hope these rather tongue in cheek tips will help others who are nervous about making videos.

    Great to see you here. Thanks for your visit.

    Joy – Blogging After Dark

Chery Schmidt - August 7, 2016

Hello Joy!
What a great post! I think we are all nervous when we first start video marketing! It took me a whole weekend to make my first 2 minute video HEHE Yeppers 3 full days HEHE

But the more I did them the more comfortable I became! I used to hate the way I look on camera, Now I just Smile and Say Cheese HEHE

Great Share My Friend.
Chery :))

    Joy - August 7, 2016

    Hi Chery,

    Oooh, thanks for sharing that I’m not the only one who didn’t just grab a camera or phone and make a fantastic video first time in five minutes.

    Your videos are always good and you look relaxed and confident.

    Perhaps in time I’ll get more relaxed about it all. Until then I’ll look at other ways to make videos that don’t involve my face (and voice) LOL.

    Thanks for your encouragement 🙂

    Joy – Blogging After Dark

Donna Merrill - August 14, 2016

Hi Joy,

I feel your pain 🙂

Not about video because I’m fine doing video. But I understand being uncomfortable with any part of your business, and trying to move forward because everyone tells you you need to.

Thanks for your mention of me in this article, and always BE YOU.. That’s the real key. Video is great for all the reasons you mention, but if it’s not you, move on to something that is!

ps: you can do great videos that you never have to appear in … yeah, that’s something to work on, huh?


    Joy - August 14, 2016

    Hi Donna,

    Thanks, and yes, I’ve decided to stop the full-face-nightmare – “because I can! I’m the boss of Joy Healey” LOL

    But yes, I am working on producing videos I don’t appear in. I have a couple finished and one almost done, so there’s something in the pipeline to satisfy all the video enthusiasts. It’ll probably appear here when I put the finishing touches on it.

    Joy – Blogging After Dark

Atish Ranjan - August 14, 2016

Hello Joy,

Most of us are camera shy I think. English is not my first language, and my voice is not that good too but still I did try to make some videos, and they are just fine. I will have to get back and try to do more videos.

Thanks for the tips. I needed these.

Enjoy the week ahead.

    Joy - August 15, 2016

    Thanks Atish,

    Good to know I’m not the only one with reservations – but well done for actually making videos.

    I’ve made some using PowerPoint and am working round to adding my own voice to them – possibly LOL

    Watch this space.

    Joy – Blogging After Dark

Lydia Brown - August 18, 2016

Joy your post brought a smile to my face and made me laugh as I recalled memories of trying to make videos. I would use my phone a camera, a webcam and retake after retake would make me nervous. One day I did 14 takes of a short video and almost fell apart. No one was home but me but I was reacting like millions had eyes on me. Your tips are awesome. I have been thinking for a while that I should buy a mic for my phone.

    Joy - August 19, 2016

    Hi Lydia,

    Well, although I’m sorry for your dilemma it’s reassuring to know I’m not the only one who suffers like this. I’m just producing videos from PowerPoints now!

    Joy – Blogging After Dark

Sonal Talwar - August 28, 2016

Hi Joy

Video marketing is not an easy thing. Some people are really nervous in front of camera while others face the problem of correct English and accent and so on. You have shared some really nice points to keep in mind.

Thanks for sharing!

    Joy - August 28, 2016

    Hi Sonal,

    Yes, you’re right! Correct English and accent are a problem for many, as well as just general camera-shyness.

    Glad you think my post was helpful.

    Joy – Blogging After Dark

Muhammad Mairaj - September 3, 2016

Hi Joy,

Indeed an excellent post, well i think video marketing is not as much difficult as people think. In-fact every one can easily overcome their hesitation and shyness simply by following your magical tips.

Many thanks for lovely share 🙂



    Joy - September 3, 2016

    Hi Mairaj,

    Glad you find the tips helpful.

    Now all I have to do is use them myself to overcome my fears. LOL

    Enjoy the rest of your weekend, Joy – Blogging After Dark

Lydia Brown - October 16, 2016

You had my heart pounding like you were telling my story. I have done live webinars, Google hangouts and video trainings every week for 2 years straight and I am still a nervous wreck about it. I love the strategy because it is quick but the whole “they’re looking at me” thing is crazy. Thanks for your tips.

    Joy - October 22, 2016

    Hi Lydia,

    Gosh, interesting – and worrying – that you still find it scary after 2 years. In a way, that’s part of my problem. I don’t think I would ever get used to it, and I don’t want to have to do something I’d hate. I’m my own boss and choose what I want to do. LOL.

    Joy – Blogging After Dark

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