Facebook’s New Content Monetization Program Launches in August — Here’s What You Need to Know
Starting August 31, 2025, Facebook is rolling out its new Content Monetization Program, a major update that simplifies and expands how creators can earn money on the platform. This program combines previous initiatives like the Performance Bonus, In-Stream Ads, and Ads on Reels into one unified system, giving content creators more flexibility and more ways to get paid.
How to Get Started
If you’re already enrolled in a monetization program, you’ll likely receive an invitation through your Professional Dashboard or Meta Business Suite. If not, you can tap the “Express Interest” button inside your dashboard to join the waitlist and be notified when it opens more broadly.
What’s Changing
Before, monetization was fragmented – different programs had different rules, metrics, and formats. Now, with the new program, all your eligible content contributes to the same payout: Videos, Reels, photos, even text posts. No need to juggle separate programs.
Monetization is still performance-based, meaning your content needs to attract meaningful engagement – likes, comments, shares, and views – to generate earnings. You must also follow Facebook’s Community Standards and Monetization Policies.
Why This Matters
Facebook is broadening the path to monetization. You don’t need to go viral or post videos exclusively. This new system rewards consistent, quality content in any format and makes it easier for creators to understand what works and what earns.
Key Date to Remember
August 31 is the final day for the old monetization programs. After that, all earnings and content activity will be tracked under the new model.
Bottom Line
This is Facebook’s biggest step yet toward making content creation more accessible and sustainable. Whether you’re a casual poster or a full-time creator, this program is designed to reward what you’re already doing, just with more clarity, reach, and earning potential.
For More Information on Facebook’s Content Monetization Program, please visit:
- Meta for Creators: https://www.facebook.com/creators
This is Facebook’s hub for content creators, with news, updates, eligibility guidelines, and monetization tips. - Meta Business Help Center: https://www.facebook.com/business/help
Here, you’ll find detailed instructions on how to apply, check eligibility, and troubleshoot monetization tools. - Professional Dashboard (in-app):
If you have a Facebook Page, go to your Professional Dashboard to see if you’re eligible or invited to the new program. Look for the “Monetization” tab and the “Express Interest” option if you’re not yet enrolled.
