Starting A Blog – Tips and Tricks For Beginners

how to start a blogLast week I mentioned that starting a blog was something some of my subscribers seemed reluctant to do, despite the obvious advantages to any company or solopreneur.

Who NOW Wants To Start A Blog?

But funnily enough when I emailed my list with that post it had rather the opposite reaction to what I had expected. Because a significant number reached out to me and asked me how to start a blog. LOL

Ever eager to help I tried to remember how I felt when I first made a blog. Err, yes – petrified. AND I did it all wrong and had to have numerous restarts that wasted me a lot of time and probably cost me profits.

Looking back, I followed the wrong people – just because I didn't know any better. But YOU don't have to make my mistake, because since then I've connected with many experienced bloggers who will help you.

starting a blogOnce I got this blog online (and I'll admit it wasn't my first attempt – previous ones were so dire I binned them) I imagined myself “a bit of an expert” and wrote one or two posts about my early stages.

Note that word imagined! Looking back at those early posts (no don't!) I blush, because I actually knew so little, even having set up the skeleton of this blog.

I didn't even know how much I didn't know about #StartingABlog until I read this article! Click To Tweet

But over the last few days some readers asked for my help, so I had these choices….

  1. Pretend I hadn't noticed! Not an option. I'm here to help.
  2. Update my old posts on how to start a blog
  3. Research “how to make a blog” and write my posts again from scratch
  4. Recommend a comprehensive post from an expert with up-to-date tips on starting a blog

Faced with the effort involved in (2) and (3) PLUS the possibility of missing something important, it was a no-brainer to recommend an article by expert blogger – Neil Patel.

Who Is Neil Patel

how to start a blogIn case you're new to the world of expert bloggers, Neil Patel has been recognized by….

  • The Wall Street Journal as a top influencer on the web
  • Forbes as one of the top 10 marketers
  • Entrepreneur Magazine for forming one of the 100 most brilliant companies
  • President Obama as a top 100 entrepreneur under the age of 30
  • The United Nations as a top 100 entrepreneur under the age of 35
  • Me(!) as a generous and entertaining blogger who gives away so much knowledge freely

And now YOU can learn from his free information – see the link in “Detailed Information”.

Here's what he teaches…..

Starting A Blog

To give you a mere taster of what you'll learn, here are the headline points (I missed several of these steps first time round). But just listing them is totally inadequate. A newcomer to blogging needs step-by-step instructions.

Free step-by-step instructions on #HowToSetupABlog Click To Tweet
  1. Figure out the whole point of your blog.
  2. Create a persona.
  3. Choose a domain name.blog editorial calendar
  4. Pick a hosting provider.
  5. Install a theme.
  6. Optimize your SEO.
  7. Write out a list of articles.
  8. Create your first post.
  9. Create an editorial calendar.

Even now, as an experienced blogger, I learned so much from reading Neil's post that I'll have to go back and implement some of the stages I missed!

Picking just one snippet – do you know the difference between demographics and psychographics?

I didn't, but I do now.

How To Start A Blog – Detailed Instructions

For free, no-optin, step by step instructions on starting a blog don't miss Neil Patel's post on how to start a blog.

Did You Say: I'm Already A Blogger – Tell Me Something New?

improve your incomeOK, hot-shot – you just want to know how to make money blogging.

More money than you are already making.

I'm up for the challenge.

Although, I'll be stunned if Neil Patel's post doesn't tell you something about starting a blog and monetising it that you didn't already know.

Still, how about if I tell you how you can turn this article into a recurring profit opportunity for bloggers?

Is that interesting?

Because, armed with all you've learned from Neil about setting up a blog – and, of course, having your own well-established blog – you know more than – oh, I don't know (made-up-statistic alert) 95% of typical off-line businesses.

Hold your head high… to a small local business, you are a professional blogger.

Blogging Espionage

When I was startingwhy companies don't blog often my own blog, I looked for other small business blogs so that I could model mine on the successful ones.

Guess what I found….

That promising “Blog” tab was often completely empty.

What a lost opportunity – for the company.

But a great opportunity for a competent blogger.

Opportunities don't happen, you create them - Chris Grosser Click To Tweet

As an experienced blogger you know full well …

Why Companies Should Blog

Studying Neil Patel's post will let you confidently talk about why companies should blog:

  • Establishing their brand
  • SEO advantages of a blog
  • Updating loyal customers with news
  • How to choose the best format for a company blog
  • Volume of readers
  • Gaining authority in their niche
  • Making sure they have a proper niche! Not something vague like “weight loss”.
  • Making sure they know how to target their readers properly (Remember those psychographics?)
  • Lots more – read Neil Patel's post

Good grief – you've just got ammunition for at least an hour long talk at a local business networking group, and dozens of “Two Minute Pitches”.

Best not target large companies as your first prospects. Get a few small local businesses under your belt first, to act as your portfolio.

You will also need to know, and have answers to, the following objections you may encounter.

Why Companies Don't Blog Often?

You'll no doubt have your own ideas about this one. For instance:

  • why companies don't blog oftenWorries about costs and ROI
  • Afraid of technical issues
  • They started blogging, but ran out of things to say
  • They started blogging, but ran out of time
  • No-one took the responsibility

You can probably handle most of those by pitching your own services as a freelance blogger.

But those are just the tip of the iceberg you're likely to meet when you use skilful questions to uncover all the real reasons why companies don't blog often.

You will prepare yourself even better by knowing in advance points to raise and how to handle objections.

Here is your secret cheat sheet >> Why don't many companies blog?

(You'll also find even more reasons why companies should blog.)

Please Share Your Comments On What You'll Do Next

If you're an experienced blogger…

  • Have I inspired you to approach companies without a blog and become a freelance blogger?
  • What new tips did you learn from Neil Patel?

If you came here wondering how to set up a blog…

  • When will you be starting a blog?
  • When your blog is “up”, please come back and share it with us
Please share

I left it too late to plan for a financially secure retirement. Don't make my mistake. Start building an extra income with a part-time (or full-time) business online. Think you don't have time? Can't afford the start-up cost? Can't meet sales targets? Contact me for free advice (no obligation) on the best fit for your circumstances.

Ravi Chahar - September 12, 2016

Hey Joy,

There are many people who wish to start a blog. But they don’t have any idea. This post can help them.

Buying a domain name, web host and then setting the blog takes the time. But when it’s all good then the only thing which has to be done is the creation of the content.

Glad to read this article.
Have a great day.

    Joy - September 13, 2016

    Hi Ravi,

    Yes it’s really helpful to be able to offer such a comprehensive guide to newcomers to blogging.

    Although the domain and hosting selection may seem the most time consuming to newcomers, I’m glad Neil has drawn attention to the other stages – which are what so many people completely neglect to do. And they are necessary to build a solid foundation.

    Thanks for your visit and thoughts.

    Joy – Blogging After Dark

Kim Willis - September 12, 2016

Hi Joy

Super post here.

Neil Patel has built a huge following, partly due to his monster post strategy. But, of course, most people don’t need to copy him. There are plenty of ways to build a successful blog.

About the issue of traditional businesses using a blog. It’s a topic I’ve written about it a few times too. Most businesses never start a blog and of those that have one, often give up on it after a year or less.

Why? They had unrealistic expectations, or perhaps they didn’t really understand the potential and the limitations of a blog. Having a clear strategy is vital. But equally, the business needs to create content that hits the spot with readers.

Earlier this year I embarked on a research project. I reviewed a hundred blogs in industries such as Accounting, legal, Cosmetic Surgery, etc. Result? I was stunned by the paucity of good content. Is it any wonder that blogs fail?

This is an important topic Joy – thanks for airing it.


    Joy - September 13, 2016

    Hi Kim,

    Glad you like the post – I wish I had seen Neil’s post before I started my first blog. I wasted so much time getting it wrong because I didn’t know any better.

    Really interesting that you reviewed all those industries and didn’t find much content. With the exception of cosmetic surgery, which I don’t know much about (honestly!), I would have thought the others could have a ready stream of content.

    I hope this will encourage some people to be freelance bloggers. It’s not something I want to do myself, as it’s rather time restrictive, however someone wanting a few extra hours work per week should find it possible.

    But I agree with you – businesses expect instant results, and blogging certainly isn’t a quick fix.

    Thanks for your visit,

    Joy – Blogging After Dark

Philip Verghese Ariel - September 12, 2016

Hi Joy,
Happy to be here again!
Yet another informative piece on blogging for newbies as well as professionals!
Very good example you brought in here!
Yes, Neil Patel is the right person to talk to on this subject! I mean the first name come in the list is Meil!
Thanks for sharing more of him and his strategies.
Indeed he is a successful blogger and entrepreneur.
His style of functioning is worth emulating!

Thanks again for the connected links.
Great share indeed.
May you have a great day

    Joy - September 13, 2016

    Hi Phil,

    Great to see you here again and of course we both agree that Neil Patel is a great and influential blogger.

    I’m glad you like my suggestion for how professional bloggers can earn money blogging for small businesses.

    Joy – Blogging After Dark

Arpit Roy - September 14, 2016

Hi Joy,

I think this post is what every new blogger needs to stumble upon. Starting a blog, although not a very daunting task, may take a toll if you do not know the tips & tricks of the trade.

Your insights coupled with Neil’s detailed post will certainly help individuals to start their blogging journey.

Thanks for sharing this Joy, have a lovely day ahead!

~Arpit Roy

    Joy - September 15, 2016

    Hi Arpit,

    Yes, I certainly wish I had the benefit of Neil’s post when I first started blogging.

    Perhaps I’m not very technical because I did find it a daunting task. Of course, with practice it has become much easier – but the point is that it shouldn’t really be a task you have to do over and over again like I did. That’s NOT good LOL.

    If people “get it right first time” there should be no need to go through it all again. Unless, of course, you enjoy the process so much that you want to become a professional blogger and get paid to build blogs for other people. In which case Neil’s guide is a great checklist to discuss with potential clients.

    Joy – Blogging After Dark

Ryan Biddulph - September 15, 2016

Hi Joy,

Neil is such a phenomenal blogger and gives top shelf advice. He’s successful based on simplicity.

I vibe with every step. And yep, even though I’ve been blogging for 8 years I am SO open to both learning new concepts and revisiting the oldie but goodie concepts, many of which Neil shared through his beginner tricks.

What we do blogging-wise should be simple. All complexity arises when we stray from the basics.

Thanks for sharing!


    Joy - September 15, 2016

    Hi Ryan

    That old adage: KISS – Keep It Sweet & Simple (or whatever variation you prefer…. I’ve heard a few).

    Wow – 8 years blogging. That’s a great achievement. You’ll have seen some big changes in the industry over those 8 years. (I sound as if I’m talking to my granddad, when you’re a real young thing LOL)

    But seriously, it’s great that after 8 years blogging you’re still open to learning new concepts. In fact that’s essential for survival in any profession these days – particularly online business. It’s no good being tied to old methods when they’re overtaken by the new.

    I did a post about “Lifelong Learning” a few weeks back and this is another example. I think all bloggers should be open and willing to review new methods and look at the information Neil has so freely shared. There’s almost always something new to learn.

    And sometimes it takes an outsider to point out things we haven’t thought of ourselves, to simplify concepts.

    Thanks for your visit, Joy – Blogging After Dark

Amar kumar - September 16, 2016

Hey Joy,

Blogging has quickly become one of the most popular ways of communicating and spreading information and news. There are literally millions of blogs online. It’s a great way to express yourself and also a fantastic way to share information with others. It’s important to have a vision for your blog.

One of the best ways to find the right type of reader for your blog is to comment on other people’s blogs. You should aim to comment on blogs focused on a similar niche topic to yours since the readers there will be more likely to be interested in your blog. Eventually, thanks for sharing your worthy informative ideas with us.

With best regards,

Amar kumar

    Joy - September 17, 2016

    Hi Amar,

    Yes, you’re right – with the huge number of blogs online that’s all the more reason to take the extra effort that Neil advises, so that your blog will stand out better.

    Commenting is a good way to attract like-minded readers – it also lets you learn more about blogging as you read other people’s comments.

    Thanks for your visit,

    Joy – Blogging After Dark

Joan M Harrington - September 17, 2016

Hi Joy,

Excellent post! Love how you detailed all of the things that you need to do to have a successful blog! Thanks for sharing Neil Patel, he is always sharing awesome tips for success in blogging 🙂

    Joy - September 17, 2016

    Hi Joan,

    Yes, Neil has really delved into the stages of having a successful blog that beginners tend to miss. I will freely admit that when I started my blog I didn’t even think of most of those things.

    That was because I found the technical parts so challenging. Having started up a few blogs now, it’s easy (for me) so that leaves me free to looks at the other aspects that need considering.

    Thanks for your visit,

    Joy – Blogging After Dark

Erika Mohssen-Beyk - September 18, 2016

Hi Joy ,
this is really a post which can help not only beginners there are many aspects which everybody can learn from . Neil Patel is really a well known expert ,we all can learn from.
And it is right companies should have a blog ,it is important in out time to stand out and give good information about the business. This will build trust and followers. This is also a good job opportunity for content writers.
Great post and lots to think about .
Thank you

    Joy - September 18, 2016

    Hi Erika

    I’m glad you enjoyed Neil’s information. He knows so much that we can all learn from, even those of us who have been blogging a while.

    Freelance bloggers and content writers have a great opportunity to fill the gap. I was at a meeting yesterday and when I looked at people’s websites most of them had very few articles on their blogs.

    Joy – Blogging After Dark

Mandy Allen - September 18, 2016

Hi Joy, I love following Neil, he’s such a great teacher and full of really helpful tips and hints because he has been there and done it! There are so many blogs from people who try to tell you how to do things when they have only just started out and they really have nil experience, they’re often just copying something else they’ve read, putting it into their own words to make a blog post. Experience counts for everything in my book.

Enjoy the journey!

    Joy - September 18, 2016

    Hi Mandy,

    What you say is so true. I have to confess that I also posted how to do things when I was very inexperienced – but you know why?

    It’s what the blogging courses I was following encouraged “students” to do. I was dubious at the time and I’m still not convinced this is the best approach. I’d far rather recommend people to read Neil Patel’s information on “how to blog” than mine.

    I prefer to keep my own recommendations to personalised suggestions on what business is best for their own circumstances, as I offer in the Contact Me information.

    Joy – Blogging After Dark

ikechi - September 18, 2016

Hi Joy

I have always believed that Business blogging has so many benefits. What I have seen is that most companies have a wrong mindset about blogging and think it is for hobbyist or celebrities. Only when I share the opportunities of blogging do the buy my idea.

Another thing that makes Companies not blog is that they don’t approach it with a plan. They think it is all about selling products.

I like Neil’s post and I read his blog all the time. Thanks for sharing. Take Care

    Joy - September 18, 2016

    Hi Ikechi,

    You’ve hit the nail on the head – twice 🙂

    Companies need educating that blogging is NOT just for hobbyists, and they DO need to plan how they will approach it.

    I’m pleased that you are sharing the information of the benefit of blogging to companies.

    Joy – Blogging After Dark

Umesh Singh - September 21, 2016

Hi Joy,

I liked the way presented this post.

I am big fan of Neil Patel. It wouldn’t be wrong to say that because of him I started blogging. I read his every post on his blog.

Blogging has become the best way to gain information and live a happy life same time.

You are inspiration to others, who are still thinking to start blogging but hasn’t started yet.

Thanks for this nice post.

Umesh Singh

    Joy - September 21, 2016

    Hi Umesh,

    So nice to hear how Neil Patel has positively influenced your blogging career.

    He’s put together such a great guide to starting a blog that I can’t think of a better resource to offer people.

    Great to see you on my blog, and hope you’ll visit again.

    Joy – Blogging After Dark

Muhammad Mairaj - September 23, 2016

Hi Joy,

Neil is infact such an amazing blogger who consistently share with us superlative and lengthy content which is packed with magical information. With the help of these useful guidelines blogging community learn a lot.

This is an excellent post by the way for those who are planing to start their own blog, but they are bit confuse and they don’t have any idea how to do this.

Thanks for sharing such a useful content once again 🙂



    Joy - September 25, 2016

    Hi Mairaj,

    I agree Neil Patel is an excellent blogger and the content he shares is useful for experienced bloggers and to beginners alike.

    Joy – Blogging After Dark

Andy James - September 28, 2016

What I love about Neil is that, his topics are relly informative and so huge… I mean he includes every single bit of it in his articles.

Anyways Loved your post and wish to come back soon =) TC

    Joy - September 29, 2016

    Thanks Andy,

    Neil’s post was certainly jam-packed with value. Very generous of him to share it all for free. Actually he could have charged money for it, there was so much information in there.

    Glad to see you here and again and hope you’ll be back regularly.

    Joy – Blogging After Dark

Nidhi Thakur - September 30, 2016

Hello Joy,

You shared some good tips for choosing the right domain. Thanks for sharing such types post. I know choosing a domain name is too much difficult. I’m completely disappointed when I searched some good domain and found they are already in use. So in last I select my own name as a domain.

I hope your post helpful for those who are trying to choose the right domain name.

Your post is awesome and I love your writing way!

    Joy - September 30, 2016

    Hi Nidhi,

    Well, as you’ll see my domain name is also the same as my own name. There are pros and cons.

    If your desired domain name is already in use you can often add qualifier words to it (such as “online” or “services” etc) to make it more unique. I sometimes use freeparking.com because they have a very efficient domain suggestion tool.

    Thanks for your visit.

    Joy – Blogging After Dark

sazia kazia - October 28, 2016

Hi Joy mam, Starting a blog is not tough but the people who are new to blogging don’t know step by step process. Very useful article for new bloggers.

    Joy - October 29, 2016

    Hi Sazia,

    Sometimes I think it’s too easy to start a blog. But it’s far less easy to turn it into a profitable venture.

    Hopefully these tips for new bloggers will help.

    Joy – Blogging After Dark

Elise Cohen Ho - November 7, 2016

Great article for newbies. I believe that much of what holds people back is fear and you have certainly taken the fear out of blogging.

    Joy - November 8, 2016

    Hi Elise,

    Well – the credit must go to expert blogger Neil Patel. I was just privileged to be able to share the information with my readers and hope that it finds its way into the hands of people starting a blog – new or redoing one. I wish I had known everything that Neil shares when I first started out.

    Joy – Blogging After Dark

Maria Tayer - August 22, 2017

Neil is such an amazing blogger. His blogs is always full of information. I’m huge fan of him and fond of his blogs. He should be admired. I learned so many thing from his blog.

There are many people who start blogging, Create a persona.choose a domain name, install a theme, it’s take some time but after that, it’s up to you, How would you manage to represent your thoughts, Because content is everywhere. you should try to make useful, unique,and informative content.

Great blog post. It’s definitely helps. Thanks for sharing. I’m glad to read this.


    Joy - August 26, 2017

    Hi Maria,

    That was a really comprehensive post from Neil Patel on starting a blog. When you are a beginner to blogging there’s so much to learn, but Neil guides you through every step.

    Joy Healey – Blogging After Dark

Comments are closed