Becoming An Internet Marketing Coach

becoming an internet marketing coach

Kind Suggestions

One or two very kind people have recently suggested I think about becoming an Internet Marketing coach. Wow – I’m flattered.

So I thought for about two minutes…. what would be involved?

Preparing videos, training materials, sales materials…. my head hurts already and, as a part-timer, I’m barely keeping up with blogging! How would I ever find time to add a coaching offering into my already over-crowded life?

It’s not that I’m lazy, I’m not – but I really feel I can point people in better directions. It comes down to what I was saying in my last post: I cannot recommend something I do myself if I genuinely believe someone else will do a better job.

Yes, I have accumulated a decent level of skills and experience in my years online, and I enjoy sharing them here, and hope people learn from them. However when I compare the areas I am good at to the areas that are still “Work In Progress” for me, I would not be comfortable charging people for regular Internet Marketing coaching sessions, because….

You Will Learn More In The Affiliate Club!

AClub737wideInstead, I would rather be honest with you and tell you that, if it’s practical skills you’re looking for, you’ll learn more with a course called “The Affiliate Club” than you would being coached by me!

They cover a ton of different online marketing strategies and you’ll be encouraged to choose one (or two) and run with it.

Following the training myself, I have chosen blogging – as most people may guess – and I reckon I could do a decent job coaching you on blogging.

But you may choose a completely different strategy that I’ve never tried, so it makes far more sense to learn from the Affiliate Club, choose your own strategy and ask questions on the live coaching calls or in our closed Facebook support group.

Learn more about Affiliate Club here.

Free Coaching

However, in recognition that I have a level of expertise in starting an online business that I will readily pass on, I offer a free coaching session to any of my subscribers who are looking to start a part-time online business, and you can learn more about what I offer on my Contact Me page.

On reflection, the term coaching isn’t strictly correct – because coaching implies an ongoing relation.

To be more accurate, we would have an exploratory chat, after which it might be that both parties feel there’s no common ground, and we would part as friends.

Our chat would probably be more along the lines of “What is the best type of online business for YOU to start” – because everyone has different aspirations, experiences, resources, time and budget availability.

After taking a business college qualification followed by 30+ years of self-employment, running a small business online and / or offline, is something I do feel qualified to chat about.

Coaching or Mentoring?

Going back to the main theme of Internet Coaching, let’s explore a couple of definitions.

I start from my own preconception that an Internet Marketing Coach will be someone who can demonstrate, and pass on, skills in a wide range of topics, while encouraging and motivating their client along the journey.

But that doesn’t match with the Coaching Academy’s definition of coaching (motivational support with general goals or overall development, rather than possessing specific expertise). Their “become a coach” training course specifically warns against passing on your own expertise. The idea is that the client will find their OWN answers rather than taking on board the coach’s. Answers you find yourself tend to be more highly valued.

So while YOU and I might expect your Internet Marketing Coach to have a high level of expertise, that expectation is probably closer to “mentorship” where:

Mentorship is a relationship in which a more experienced or more knowledgeable person helps to guide a less experienced or less knowledgeable person. The mentor may be older or younger, but have a certain area of expertise. It is a learning and development partnership between someone with vast experience and someone who wants to learn  Ref: Wikipedia

Yes, it’s probably splitting hairs, but – taking a strict definition of coaching – your Internet Marketing coach could arguably NOT have as high a level of expertise as you might have hoped.

Caveat Emptor!

expertIf you are expecting mentorship from your coach, i.e. the passing on of skills, rather than the stricter definition of coaching as “motivational and empowering from someone who doesn’t necessarily possess the skills themselves”, you need to explore exactly how much success your coach has had in the area(s) you want to specialise in.

These could be:

  • Product creation
  • Affiliate marketing
  • Network marketing
  • Becoming an Internet Marketing coach yourself
  • Marketing a conventional High Street product /service based business
  • Blogging (a pre-requisite for any of the above, in my opinion)

I paid a lot of money for a coaching program several years ago – but, although I did learn things from it, knowing what I know now – it wasn’t the right program for me at that time. I didn’t choose wisely – because I didn’t fully know what end result I was hoping to attain. The whole “earn money online” topic was far wider than I had imagined.

Before you choose a program, think very clearly about what your goals and intentions are and check whether they fit in with what your coach is offering.

So with that warning out of the way, I will make some recommendations of coaching programs / mentors.

Where To Get Coaching / Mentoring

But why re-invent the wheel? Mark Newsome has just posted about 7 dynamic Internet Marketing Coaches – you may like to check out his recommendations, some of whom my regular readers will already know.

It’s impossible to say which of these is the “best Internet Marketing coach”, because that completely depends on your own requirements. For instance, in my case a product development coaching course was NOT what I’m looking for, Affiliate Marketing was.

So I can also recommend the coaching / mentoring I am currently working through. It’s called the Affiliate Club (affiliate link) and it’s just one of the products I have access to use and promote as an affiliate.

It will encourage you to take advantage of higher level commissions than just being an Affiliate Club member.

This is part of the “higher ticket programs” strategy I investigated for quite some time. It starts with a low priced sLearn Internet Marketingales funnel that offers different levels of product and coaching to match every stage in your online business career.

Good and bad news…. as my Christmas visitors are firmly entrenched here, leaving me with little PC time, I am still working my way through everything I have bought in this program and the quantity of materials has me in overwhelm mode until I’m “back to my normal routine” and I put more hours into studying it properly.

Update July 2016: I can recommend the Affiliate Club as a jam-packed resource for those looking for a program that will let them “earn as they learn”.

And, answering the question on everyone’s lips – yes, I have earned money / made sales using what I learned from this course.

I had my first “3-figure affiliate sales day” within a couple of weeks of joining – even with Christmas intervening! This was a great surprise given the small amount of effort I had put in up to then.

Learn more about (join) Affiliate Club here.

The Follow-up High Ticket Offer

I understand the logic of incorporating a high ticket offer into your marketing.

But which to choose of the several “high ticket programs” out there?

More fundamentally – is it right FOR YOU? It wasn’t right for me.

Speaking honestly about the one that follows Affiliate Club, it will be brilliant for some, but not for others. Some participants are having regular four-figure commission days.

Some never did. And that included me!

For Time-Challenged Entrepreneurs

Because I’m very short of time as a part-time online marketer I need a business that is pretty hands-off, and as “Done For You” as humanly possible. Always accepting there’s no such thing as a free lunch!

I fear that many people I know would be unable or unwilling to duplicate the effort required and the techniques that follow on from the excellent Affiliate Club training.

Here’s my own experience of marketing high-ticket programs. It wasn’t good – but I’m honest enough to admit that the fault was partly my own.

Which High Ticket Offer To Choose?

It honestly depends on what you’re looking for, and I’ll be happy to have a no obligation chat to talk it over with you. Contact me here to suggest times and media.

I would rather you buy nothing from me than buy the “wrong product” for your needs.

My Coaching Experience

Getting back to the main topic of the post, although the coaching academy definition would let me call myself an Internet Marketing coach, I’ll come straight out now and say that becoming an Internet Marketing Coach (or mentor)  is not in my plans, because I still have so much to learn myself.

Funnily enough one reason I could theoretically call myself an Internet Marketing Coach – now I come to think of it – is that I do have a long-forgotten qualification as a coach with the Coaching Academy mentioned above.

This was as an add-on module to the nutrition consultancy business that led me into Internet Marketing all those years ago, when the original idea of nutrition coaching morphed into coaching “one-person nutrition businesses” who were having difficulty with the transformation from being employed to self-employed.

I was doing this with my partner, also a qualified coach, but he became too ill to work, then sadly died. During his long illness we just didn’t want to see clients, and it was about that time I started blogging more about Internet Marketing than nutrition and coaching.

Funny, the twists and turns of fate, but I digress….

Have You Used An Internet Marketing Coach?

If not, I really recommend you to take the plunge.

In fact, if you HAVE taken coaching, yet feel you still have more to learn (and who doesn’t) this collection of coaching recommendations could be your chance to make this your break-through year.

Many people who have used coaches have tried more than one coach, at different stages of their career, so if you haven’t found the perfect format and material for your exact circumstances, I hope this article will encourage you to investigate further.

What have your experiences of coaching been? I hope you will share your story in the comments below.

PS Please don’t imagine I have deserted Premier Cashback that I wrote about last summer! Click here to read my Premier Cashback results to date. 

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I left it too late to plan for a financially secure retirement. Don't make my mistake. Start building an extra income with a part-time (or full-time) business online. Think you don't have time? Can't afford the start-up cost? Can't meet sales targets? The businesses I promote overcome all the problems you may have had with Internet Marketing before. Contact me for free advice (no obligation) on the best fit for your circumstances.

Click Here to Leave a Comment Below 22 comments
Sue Bride - February 2, 2016

Sometimes you need help from someone who is a level or three up from where you are now, because they are up to date and understand the issues you’re going through. What made someone an online success 5 years ago may not apply today. So although you might not want to set up your own coaching program you do offer expert tips, Joy. Recommending where to find a variety of good coaching is an example. There’s some truth to the saying “Those that can’t do, teach” when it comes to those offering coaching. Recommendations, based on experience, are vital. Thanks Joy.

    Joy - February 3, 2016

    Hi Sue,

    Good points you make there, because online marketing techniques change really quickly.

    The first coaching I ever had was about ten levels too high for me, although I will say I did take some lessons on board.

    Yes, I’ll happily stick to sharing tips based on my experiences.

    Thanks for your visit and enjoy the rest of your week, Joy

Kim Willis - February 3, 2016

Hi Joy

I believe in the value of coaching and mentoring. I got my start in the online space in 2006. Within a month, I made full-time money. This was partly due to the support I received from my mentor. She helped me set up my advertising campaigns which proved to be a very smart move.

The other reason I did well was that instead of marketing small-ticket products as an affiliate, I was selling big ticket products with a minimum price point of $1200.

You have covered both of these points in your blog post, which is good news.

Good luck with your new adventure in the world of big-ticket marketing


    Joy - February 3, 2016

    Hi Kim,

    That’s an impressive result and a big hats off to your mentor and the high ticket strategy.

    I’m looking forward to moving forward with this strategy. Not expecting it to be as fast as that purely because of my other commitments, but others in our group are doing really well.

    Thanks for your visit – don’t worry about the comments – I’m getting them, they are held even though it might not tell you they are!!


Wendy Stirnberg - February 5, 2016

Internet marketing is exactly that, marketing. If one has a good product for which there is demand then one can sell profitably. If one’s product is neither good nor in demand no matter how much promotion one puts behind it, it won’t be a sustainable business.
Business is hard work. It is not cash for free.

    Joy - February 5, 2016

    Hi Wendy,

    Well yes! It could only be in the “work from home” Internet Marketing arena that people suspend intelligence and imagine that calling yourself an Internet Marketer is a way for money to drop free into your lap.

    Very few people understand how hard you have to work to make ANY business a success – online or offline. There are advantages and disadvantages to starting a business online – but get rich quick does NOT apply!

    Have a great weekend. Joy

Edward Thorpe - February 7, 2016

Hi Joy,

You’d give good value as either a coach or a mentor. Re your definitions of the two, I’d rather have the support of a mentor. I don’t need outside encouragement or motivation. Like you, I’m a show me what & how to do something, then watch me do it, kinda person.

Although my only online coaching experience was rewarding, it wasn’t what I needed. This post has helped me crystallize why. Thanks, I needed that.

Great post. Have a good week.

    Joy - February 7, 2016

    Hi Edward,

    The last time I did any coaching or mentoring I gave so much value (certainly in terms of hours) that I ended up working for about $5 an hour! That’s probably another “self-preservation” reason why it’s not a path I plan to follow again.

    I had “life-coaching” myself but mentoring would have been better for me, too.

    I’m stubborn and persistent with tons of internal motivation and determination – it’s the technical “how-to” that I find challenging.

    I’m finding it much more helpful to have videos I can watch and replay and stop and start.

    Thanks for your kind comments.

    Enjoy the rest of your weekend, Joy

Chery Schmidt - February 8, 2016

Hello Joy, Awesome advice here my friend! Oh yeh I have hired many coaches over the past few years and I have to admit each time I did learn something new but they were just not the right coaches for me.

From this I did set up coaching myself for a while, but these people were sucking the life out of me, so much that I felt like giving it all up.

I then was introduced to a business model where I could make money from my efforts alone and it did not include working with anyone.

Yeha Finally I found my calling but soon after I started getting some success, I did feel the need to share once again, but this time, I have the tools and training in place where I don’t need to do any hand holding. ( Well not a lot anyways) LOL

Well I am off to check out Mark’s post you shared.
Thanks and do have an amazing new week ahead
Chery :))

    Joy - February 8, 2016

    Thanks Chery,

    I’m SO pleased you agree with me about the coaching, I did feel drained after the little bit I did. It was frustrating because, when I was a coach, people would sit there week after week promising to meet such and such a goal – then “something got in the way”. And I can sympathise with them, because when I was being coached the same would happen to me. It’s one thing to promise your coach to do something, but when a family crisis, or a hacker crisis comes up, that fire has to be put out first.

    It’s not motivation I’m lacking, it’s time and detailed knowledge. And I’m NOT one to spend time relaxing when I should be working – it’s more likely the other way round.

    I’m glad you’ve found the best business model for you. Likewise I’m enjoying my new venture because “If it’s to be, it’s up to me”, which – as you say – is how I work best. Although, as with your company, the support and training are there on demand when I need them.

    You have a great week too, Joy

Digital marketing agency - February 8, 2016

Now-days internet marketing is an essential tool to reach out to your desired customers and provide the requested information to them. Firstly you should set your goals and according to that you should plan your strategy.

    Joy - February 9, 2016

    The coaching program I recommend (and am following) is very hot on goal-setting and strategy planning – yes they’re essential elements of Internet Marketing.

Cindy Hoffman - February 11, 2016

Hi there Joy, nice write up there.
My internet marketing story and how I started coaching people is a little bit different. I didn’t even realize it when I got in. I used to be a fan of webinars which focused on SEO and Social media marketing because I wanted to do something on our business. Later on friends started seeking advise from me and it ended up being a coaching session. I then started a blog and as I learned from those up higher than me, I put down the learned tips in my journey. And that was it. Thanks for sharing the post.


    Joy - February 11, 2016

    Hi Cindy,

    That sounds a good way to get started coaching people, and if it gave you the confidence to go on and get paying customers for your coaching, that’s great. Hopefully your friends gave you good testimonials as social proof to give confidence in your abilities prospective customers.


masum - February 14, 2016

Thanks for sharing with us your coaching offer. I am really excited to learn about internet marketing and want to accept your free coaching session.

    Joy - February 14, 2016

    That’s great. You can learn how to take up the free coaching offer on my Contact Me page: http://joyhealey.com/contact-me/. I look forward to helping you get started with your chosen path.

Asif - March 13, 2016

Hi Joy, I want to join your training, Can you Tell me What I Can Do to Join Online Training?

    Joy - March 14, 2016

    Hi Asif…

    Sorry! It wasn’t very clear in the post was it? LOL

    Here’s the link to Affiliate Club here: http://joyhealey.com/AFC-info

    Let me know how you get on – I’ll be watching out for you.

    Joy – Blogging After Dark

VK Associate - June 23, 2016

Now-days internet marketing is an essential tool to reach out to your desired customers and provide the requested information to them. Firstly you should set your goals and according to that you should plan your strategy.

    Joy - June 24, 2016

    Certainly – and the tools and training packages that we recommend will help anyone with their online marketing.
    Please contact me for more information.

    Joy – Blogging After Dark

Adrienne - September 4, 2016

Joy, it is not always easy to know when to to have a coach or mentor. Thank you for talking about the different options. I had a life coach for awhile. My husband and I also had a business consultant (mentor) for a bit, too. ~Adrienne

    Joy - September 4, 2016

    Hi Adrienne,

    Yes, I agree with you. I’ve tried most options, life coach / business coach. Some worked better than others and that was largely because, of course, we’re all individuals.

    That’s why I like to chat to people first to get an idea of what’s the best way to go.

    Joy – Blogging After Dark


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