Becoming An Internet Marketing Coach
- 1 Kind Suggestions
- 2 You Will Learn More In The Affiliate Club!
- 3 Free Coaching
- 4 Coaching or Mentoring?
- 5 Caveat Emptor!
- 6 Where To Get Coaching / Mentoring
- 7 The Follow-up High Ticket Offer
- 8 For Time-Challenged Entrepreneurs
- 9 Which High Ticket Offer To Choose?
- 10 My Coaching Experience
- 11 Have You Used An Internet Marketing Coach?
One or two very kind people have recently suggested I think about becoming an Internet Marketing coach. Wow – I’m flattered.
So I thought for about two minutes…. what would be involved?
Preparing videos, training materials, sales materials…. my head hurts already and, as a part-timer, I’m barely keeping up with blogging! How would I ever find time to add a coaching offering into my already over-crowded life?
It’s not that I’m lazy, I’m not – but I really feel I can point people in better directions. It comes down to what I was saying in my last post: I cannot recommend something I do myself if I genuinely believe someone else will do a better job.
Yes, I have accumulated a decent level of skills and experience in my years online, and I enjoy sharing them here, and hope people learn from them. However when I compare the areas I am good at to the areas that are still “Work In Progress” for me, I would not be comfortable charging people for regular Internet Marketing coaching sessions, because….
You Will Learn More In The Affiliate Club!
Instead, I would rather be honest with you and tell you that, if it’s practical skills you’re looking for, you’ll learn more with a course called “The Affiliate Club” than you would being coached by me!
They cover a ton of different online marketing strategies and you’ll be encouraged to choose one (or two) and run with it.
Following the training myself, I have chosen blogging – as most people may guess – and I reckon I could do a decent job coaching you on blogging.
But you may choose a completely different strategy that I’ve never tried, so it makes far more sense to learn from the Affiliate Club, choose your own strategy and ask questions on the live coaching calls or in our closed Facebook support group.
However, in recognition that I have a level of expertise in starting an online business that I will readily pass on, I offer a free coaching session to any of my subscribers who are looking to start a part-time online business, and you can learn more about what I offer on my Contact Me page.
On reflection, the term coaching isn’t strictly correct – because coaching implies an ongoing relation.
To be more accurate, we would have an exploratory chat, after which it might be that both parties feel there’s no common ground, and we would part as friends.
Our chat would probably be more along the lines of “What is the best type of online business for YOU to start” – because everyone has different aspirations, experiences, resources, time and budget availability.
After taking a business college qualification followed by 30+ years of self-employment, running a small business online and / or offline, is something I do feel qualified to chat about.
Coaching or Mentoring?
Going back to the main theme of Internet Coaching, let’s explore a couple of definitions.
I start from my own preconception that an Internet Marketing Coach will be someone who can demonstrate, and pass on, skills in a wide range of topics, while encouraging and motivating their client along the journey.
But that doesn’t match with the Coaching Academy’s definition of coaching (motivational support with general goals or overall development, rather than possessing specific expertise). Their “become a coach” training course specifically warns against passing on your own expertise. The idea is that the client will find their OWN answers rather than taking on board the coach’s. Answers you find yourself tend to be more highly valued.
So while YOU and I might expect your Internet Marketing Coach to have a high level of expertise, that expectation is probably closer to “mentorship” where:
Mentorship is a relationship in which a more experienced or more knowledgeable person helps to guide a less experienced or less knowledgeable person. The mentor may be older or younger, but have a certain area of expertise. It is a learning and development partnership between someone with vast experience and someone who wants to learn Ref: Wikipedia
Yes, it’s probably splitting hairs, but – taking a strict definition of coaching – your Internet Marketing coach could arguably NOT have as high a level of expertise as you might have hoped.
If you are expecting mentorship from your coach, i.e. the passing on of skills, rather than the stricter definition of coaching as “motivational and empowering from someone who doesn’t necessarily possess the skills themselves”, you need to explore exactly how much success your coach has had in the area(s) you want to specialise in.
These could be:
- Product creation
- Affiliate marketing
- Network marketing
- Becoming an Internet Marketing coach yourself
- Marketing a conventional High Street product /service based business
- Blogging (a pre-requisite for any of the above, in my opinion)
I paid a lot of money for a coaching program several years ago – but, although I did learn things from it, knowing what I know now – it wasn’t the right program for me at that time. I didn’t choose wisely – because I didn’t fully know what end result I was hoping to attain. The whole “earn money online” topic was far wider than I had imagined.
Before you choose a program, think very clearly about what your goals and intentions are and check whether they fit in with what your coach is offering.
So with that warning out of the way, I will make some recommendations of coaching programs / mentors.
Where To Get Coaching / Mentoring
But why re-invent the wheel? Mark Newsome has just posted about 7 dynamic Internet Marketing Coaches – you may like to check out his recommendations, some of whom my regular readers will already know.
It’s impossible to say which of these is the “best Internet Marketing coach”, because that completely depends on your own requirements. For instance, in my case a product development coaching course was NOT what I’m looking for, Affiliate Marketing was.
So I can also recommend the coaching / mentoring I am currently working through. It’s called the Affiliate Club (affiliate link) and it’s just one of the products I have access to use and promote as an affiliate.
It will encourage you to take advantage of higher level commissions than just being an Affiliate Club member.
This is part of the “higher ticket programs” strategy I investigated for quite some time. It starts with a low priced sales funnel that offers different levels of product and coaching to match every stage in your online business career.
Good and bad news…. as my Christmas visitors are firmly entrenched here, leaving me with little PC time, I am still working my way through everything I have bought in this program and the quantity of materials has me in overwhelm mode until I’m “back to my normal routine” and I put more hours into studying it properly.
Update July 2016: I can recommend the Affiliate Club as a jam-packed resource for those looking for a program that will let them “earn as they learn”.
And, answering the question on everyone’s lips – yes, I have earned money / made sales using what I learned from this course.
I had my first “3-figure affiliate sales day” within a couple of weeks of joining – even with Christmas intervening! This was a great surprise given the small amount of effort I had put in up to then.
The Follow-up High Ticket Offer
I understand the logic of incorporating a high ticket offer into your marketing.
But which to choose of the several “high ticket programs” out there?
More fundamentally – is it right FOR YOU? It wasn’t right for me.
Speaking honestly about the one that follows Affiliate Club, it will be brilliant for some, but not for others. Some participants are having regular four-figure commission days.
Some never did. And that included me!
For Time-Challenged Entrepreneurs
Because I’m very short of time as a part-time online marketer I need a business that is pretty hands-off, and as “Done For You” as humanly possible. Always accepting there’s no such thing as a free lunch!
I fear that many people I know would be unable or unwilling to duplicate the effort required and the techniques that follow on from the excellent Affiliate Club training.
Here’s my own experience of marketing high-ticket programs. It wasn’t good – but I’m honest enough to admit that the fault was partly my own.
Which High Ticket Offer To Choose?
It honestly depends on what you’re looking for, and I’ll be happy to have a no obligation chat to talk it over with you. Contact me here to suggest times and media.
I would rather you buy nothing from me than buy the “wrong product” for your needs.
My Coaching Experience
Getting back to the main topic of the post, although the coaching academy definition would let me call myself an Internet Marketing coach, I’ll come straight out now and say that becoming an Internet Marketing Coach (or mentor) is not in my plans, because I still have so much to learn myself.
Funnily enough one reason I could theoretically call myself an Internet Marketing Coach – now I come to think of it – is that I do have a long-forgotten qualification as a coach with the Coaching Academy mentioned above.
This was as an add-on module to the nutrition consultancy business that led me into Internet Marketing all those years ago, when the original idea of nutrition coaching morphed into coaching “one-person nutrition businesses” who were having difficulty with the transformation from being employed to self-employed.
I was doing this with my partner, also a qualified coach, but he became too ill to work, then sadly died. During his long illness we just didn’t want to see clients, and it was about that time I started blogging more about Internet Marketing than nutrition and coaching.
Funny, the twists and turns of fate, but I digress….
Have You Used An Internet Marketing Coach?
If not, I really recommend you to take the plunge.
In fact, if you HAVE taken coaching, yet feel you still have more to learn (and who doesn’t) this collection of coaching recommendations could be your chance to make this your break-through year.
Many people who have used coaches have tried more than one coach, at different stages of their career, so if you haven’t found the perfect format and material for your exact circumstances, I hope this article will encourage you to investigate further.
What have your experiences of coaching been? I hope you will share your story in the comments below.
PS Please don’t imagine I have deserted Premier Cashback that I wrote about last summer! Click here to read my Premier Cashback results to date.