Lifelong Learning TED Talk Applied to Internet Marketing

Lifelong learning has kept popping up into my awareness over the last few weeks.

So, pressed for time again this week, it seemed providence that “Talks for lifelong learners” was one of the topics of This Week on TED.com in my inbox.

The talk I chose from the selection offered was “The nerd's guide to learning everything online” by John Green. Grab a cuppa and enjoy.

Summary And Relevance To Internet Marketing

John Green starts with a funny story about a map produced in 1937 by the General Drafting Company, showing that “The way we map the world changes the world.”

So you may like to think of learning as a map that changes your world and the route you take through life.


How Was Your Learning at School?

Despite being considered a fairly bright kid, I hated school and saw studies and exams as just a series of hurdles to be overcome until I could get away from school.

It was almost BECAUSE learning came fairly easily to me that I disliked school. Being good at lessons, like I was, wasn't cool. It was cool to be good at sports – and I was always bottom of that particular class.

Learning being “uncool” was parallelled in John Green's experience, but then he had the fortune to go to a school where learning became “cool”, desirable and enjoyable. He flourished.

How was your learning experience?

Never having had any enjoyable learning experiences (at school) I just couldn't wait to get away from a study environment. No “uni” for me, thanks very much. However much my parents and teachers cajoled, for once I stood firm and got my own way.

So imagine my horror – in my first job – to be immediately sent on day release to learn business studies at college.

Learning Becomes Cool

Oddly enough, learning business studies and related topics was enjoyable. I finally found subjects that interested me. So I subsequently took my degree in systems management and analysis by distance learning with the Open University.

This was where I had my “John Green” experience….. Becoming a learner in a “community of learners” became cool, fun and desirable.

Learning in a supportive and like-minded community can expand your horizons and – like a good map – point you in the right direction towards new experiences. Because learning is very much about what happens outside of the classroom.

Lifelong Learning For Baby Boomers

For “baby-boomers” like me, there's so much more to learn since we left school than there was at the time.  And by the same yardstick, certain skills once considered essential have been rendered obsolete. To quote some trivial examples:

  • Use of Word Processors has reduced the need for short-hand typists
  • Do you use “mental arithmetic” – or a calculator / spreadsheet?
  • Instead of learning calligraphy, youngsters now learn to use a computer, phone, tablet
  • Instead of learning grammar and spelling they write in my pet hate: “text-speak”
  • The history and politics of the last 30 years is, well, new
  • Heck, even the names of the countries I was brought up with have changed. (Haha – Pixabay doesn't even know what the “map of the commonwealth” is.)

It's a fair bet that some of today's uni students are studying subjects / learning trades that will be obsolete way Successbefore they retire.

The “job for life” is no more.

So we'd all better get used to the concept of lifelong learning, to be ready for if / when we need a new direction.

Luckily learning is so much easier, more enjoyable and more accessible than it was “way back when”.

Lifelong Learning Is Cartography, Not Hurdles

When was the last time you Googled something to ask a question? (For me it was in the last couple of hours.)

There's a fair chance the results brought up a YouTube video (blogging message here as an aside).

John Green points out that YouTube is like a whole new classroom / learning community, where “students” (viewers) can learn subjects they never even thought of, ask questions, and exchange opinions in the comments.

For instance, try Googling these phrases to be set off on a whole new learning path:

  • Get smarter every day
  • Minute physics

Learning Online Business

When I took my first job as a computer programmer in the 1960s, and HAD TO learn business studies and systems analysis, I had no conception that I would end up running an online business and learning Internet Marketing.

I'm old enough to be of a pre-Internet period. Yes, really. The Internet wasn't always there! It certainly wasn't as accessible to everyone as it is now, with even my 8 year old niece confidently sending thank-you messages via a Facebook videos. (Yes, I know she's not technically old enough, but her Mum supervised.)

improve your incomeSo my business studies courses had no “Internet Marketing” module and what I have learned about starting an online business has been pretty much self-taught.

Actually, that was penny-wise and pound-foolish. To make faster progress any entrepreneur should consider structured training to get into profit more quickly and avoid using obsolete techniques.

It's ironic that my earlier rather wild approach to learning online business appears to have been based on a saying attributed to Mark Zuckerberg, Facebook founder.

Move fast. Break stuff. Unless you're breaking stuff, you're not moving fast enough. Mark Zuckerberg Click To Tweet

It would have been better for me to have taken a more structured approach to learning Internet Marketing, because when you start an online business….

Sometimes you don't even know how much you don't know. Click To Tweet

There was a time when even domain and hosting were really scary, unheard-of, terms to me.

Perhaps if I had known how much I didn't know, I would never have ventured down this route!

The map of my life might have gone in a different direction. Who knows whether for good or ill!

Luckily I found a source of training to help me on way, going as quickly or as slowly as I like, Internet Marketing College (affiliate link).

A Supportive Learning Community

Remember John Green's supportive learning community? Well I found my online support group in several Facebook groups of bloggers and online marketers that I will introduce you to if you purchase one of the above courses. (The correct group to introduce you to depends on what you purchase!)

repair-px-250So, while I've been doing my “moving fast and breaking things” exercise, these group members have been there with glue and a shoulder to cry on. For a few years now they have cheered me on and pooled their knowledge to help me.

Baby-boomer or baby, you'll find friends in these groups. We have members of a wide range of ages, so don't be shy. As the weeks go by you'll probably see a few members commenting on this blog post to share their experiences.

We are more than a life-long learning community – it's like a family. Celebrating each others' successes, sharing troubles. And because members have a wide range of skills, we're always helping each other learn new skills.

These groups are a learning experience in themselves and have introduced me to topics I would never have thought of. As I've gained in experience I've been able to contribute more too, and that's confidence-boosting.

Learn Internet Marketing Here

Check out all the training you can access with Internet Marketing College. (Affiliate link.)


Joy Healey

I left it too late to plan for a financially secure retirement. Don't make my mistake. Start building an extra income with a part-time (or full-time) business online. Think you don't have time? Can't afford the start-up cost? Can't meet sales targets? Contact me for free advice (no obligation) on the best fit for your circumstances. Exciting retirement business opportunities here.

Marquita Herald - August 31, 2016

I must admit I loved school and still enjoy learning new things. Technology doesn’t come easy for me, but I’m not afraid to try new things even if I stumble a few times in the process. Definitely agree with your recommendation of PAC! It’s a great community with an enthusiastic and supportive membership.

    Joy Healey - September 2, 2016

    Hi Marquita,

    Good point – I seem to learn more by making mistakes – the “breaking things” way of learning. But that makes it more memorable!

    Glad you also like PAC. Such a supportive environment.

    Joy – Blogging After Dark

Jessica - August 31, 2016

This article is useful and realistic in a way that learning nowadays evolve a lot. It’s like we have to keep learning without any stopping point. And it doesn’t even mean once we get into any job position that we can stop learning. Thanks for introducing the Power Affiliate Club as a place to share knowledge and learning experience!

    Joy Healey - September 2, 2016

    Hi Jessica,

    It’s really good that the Internet makes lifelong learning so much more accessible these days, because if we’re not moving forward in our chosen career we’re slipping back.

    Joy – Blogging After Dark

Robin Khokhar - September 1, 2016

Hi Joy,
You have compared the post in such a way that it makes sense and was helpful. So, Thanks for sharing. And have a Good day.

    Joy Healey - September 2, 2016

    Thanks Robin,

    I’m glad you enjoyed it.

    Joy – Blogging After Dark

Ravi Chahar - September 1, 2016

Hey Joy,

It’s great to watch the TED Talk. The life is so hard if you don’t have the positive attitude towards it.

There are many things which should be learnt. I like how you managed to show the cool behaviour.

Thanks for sharing with us.
Enjoy the day.

    Joy Healey - September 2, 2016

    Glad you enjoyed the TED talk, Ravi. They’re always thought-provoking.

    Haha – I didn’t expect ever to be talking about “being cool” at my age. Still you’re only as old as you feel.

    Have a great weekend. Joy – Blogging After Dark

Ryan Biddulph - September 1, 2016

Hi Joy,

I enjoy the cartography vs hurdle analogy.

Sometimes I feel learning is an obstacle, a task, or chore. But being present and accepting grounds me, and I see learning is fun, spreads my awareness, frees me and helps me inspire other folks to live their dreams.

We learn, share knowledge and help so many folks along the way.

Thanks for sharing Joy.


    Joy Healey - September 2, 2016

    Hi Ryan,

    Suppose it’s one of those things that changes as we “grow up”. Like, when I was younger I wouldn’t eat fish. Love it now.

    I agree with you NOW on learning, but as a kid the teachers never triggered my interest. Such a shame.

    Sometimes I look back at the old me “dreaming the day away” in our politics class and want to smack myself round the face LOL.

    Still – at least I’m keen to learn now, and it’s never too late to start lifelong learning.

    Great to see you here again, Ryan.

    Joy – Blogging After Dark

Kim Willis - September 3, 2016

Hi Joy

I love to learn. It truly is a joy (no pun intended!)

But learning without implementation is -to me at least – a waste of time and energy. That’s why I liked your comment here:

“To make faster progress any entrepreneur should consider structured training to get into profit more quickly and avoid using obsolete techniques.”

Sometimes I learn by watching instructional videos. It’s faster than wading through reams of text.

Some people stop learning the minute they leave school or college. But in this era learning must be an ongoing project. Lifelong learning is the name of the game.

Thanks Joy


    Joy Healey - September 3, 2016

    Hi Kim,

    You’re right – learning without implementation is a waste of time. I know from experience because I have had a tendency to do that.

    It sounds good that you’re learning all these new things, but you’re spending so much time on the learning that you run out of time for implementation. This is a big danger for me because I’m trying to juggle so many things (mostly offline) that the online learning sometimes ends up taking all the available online time. This is why I try to use automation when possible – while appreciating that’s not always the best way.

    Funnily enough I’m not a real fan of instructional videos – unless they’re very short. I was watching such a video just a few minutes ago. It was an hour long and then I suddenly woke up. Yes, I’d fallen asleep right there in my office chair. It’s not even an easy chair. I suppose I should take notes to keep me more engaged.

    Being an awkward sort of a person I only STARTED enjoying learning once I left school – because I could pick and choose my own subjects I suppose. Such a shame for those people who do stop learning when they leave school because they’re missing out so much.

    Thanks for your comment,

    Joy – Blogging After Dark

ikechi - September 18, 2016

Hi Joy

In our fast paced world, be in a like minded community is what makes the difference. There was a time when the internet was not in my life, learning was boring because there were limits to what one could learn

As you have shared, the Internet has made learning so much fun. You could learn a course in weeks and get more ideas from others but I see that the best form of learning is when you are in a Community.

Thanks for sharing. Take Care

    Joy Healey - September 18, 2016

    Hi Ikechi,

    It is indeed fun to be connected to the Internet and have so much information readily available at our fingertips.

    Whereas pre-Internet a college class may not be held if there weren’t enough local students to make up a class, this problem has gone away and webinars can be made, stored and watched over and over again whenever you want to.

    But, yes, an interactive community of like-minded people is the best way of all to learn.

    Joy – Blogging After Dark

Beth Hewitt - September 25, 2016

Hi Joy

Great post. I have always loved to learn, but never enjoyed school which can be quite confusing as a child. I love surrounding myself with like-minded people and learning and sharing in the comfort of communities.

Thanks for the video,


    Joy Healey - September 25, 2016

    Hi Beth,

    Another one who didn’t enjoy school! So it’s good that you have been able to find other ways and environments where learning was a more enjoyable experience.

    Joy – Blogging After Dark

Amaka Adindu - October 17, 2016

Thank you Joy. Great read on learning. Learning is part of living. I often say “if you are not learning you are not living” I have keep myself open to continuous learning and that have allowed me to grow and continue growing in all areas.

    Joy Healey - October 22, 2016

    That’s right Amaka.

    I know I have learned far more useful things since learnin school (admittedly a long time ago!) than I did at school.


Elise Cohen Ho - November 6, 2016

I had a great educational experience. I have a lifelong love of learning and was always interested in seeing what else I can learn about.

    Joy Healey - November 8, 2016

    Hi Elise,

    Funnily enough my love of learning only started after I left school and was exposed to subjects I was interested in. Some of my teachers – however well-meaning – have a lot to answer for!

    Much of the credit goes to my ex-husband who encouraged me to take a part-time degree, and for that I thank him. (Also thank him for our two lovely sons, now grown men, but very special to me.)

    Joy – Blogging After Dark

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